Creating a Timeline and Prioritizing
now that we know exactly where we want to be and what we need to do in order to get there. The next thing is to put everything on a timeline on this timeline. We basically see the roadmap of our company and business. Now let's get to designing the timeline and we'll take two different timeline examples that we recommend everyone to use. In the first example we look at an internal timeline that includes our progress in sales, product and marketing. The timeline is going to be the tool that helps us measure our progress. The only thing that we see in each and every timeline is a start date and an end date. So the first thing we need to decide on is those dates. It could be a project timeline and then we know when we plan to start and when we plan to finish, it could be an annual timeline and then the start and end dates are the first and last days of the year and so on and so forth. We then need to decide on how to segment our timeline. We can use for example, quarters months or years, d...
epends on the complexity and the length of our strategic plan. After we have the base of our timeline, we start implementing all our destinations, goals, targets and tasks when everything being done in those same workspace, we can then measure our progress and know exactly what we still lack in order to achieve our goals or where are we doing better than expected? For instance, by March eight we wish to launch the Facebook ad campaign and by May 17 we wish to have 400 paying customers. Our goal here is to be able, by the end of a certain period to go back to our timeline and see and measure our success. Did the days that we project our difference or the same as the actual dates on which we completed our tasks. We can also see if something is getting closer and closer and we need to prioritize it or if we're seeing that we're not making enough progress towards the destination. We need to push a little further on that end, another form of timeline is a timeline that we involve our clients with. It shows the progress that your client is going to go through with you. It starts when you sign the contract and it ends when you deliver the project. This is a very useful tool to get your clients involved to introduce more clarity into the process. It also helps to get clients excited about the kind of work that you're going to do together. This timeline could be shared during the proposal phase, for instance, meaning you're telling your client here's what I offer and buy that create more confidence and trust when you show your clients here's what I think we should do together. Here's how I think our project should look like you will make it a lot easier for them to close the deal. Clients tend to be very excited when they see something tangible in front of their eyes that shows the value they will receive on a timeline of that sort. We basically include all our interactions we plan to have with a client during our work together. For instance, we can include things like meeting the designer, reviewing results and final delivery. This is also a good place to show the added value that you offer. You can include things like a summary meeting in which you will help the client understand how to make the most out of the service or product that they got from you.