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Reality Check our Products and Services

Lesson 10 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

Reality Check our Products and Services

Lesson 10 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

10. Reality Check our Products and Services

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

Reality Check our Products and Services

now, before we embark on a new business journey, we need to make sure that our plans match the reality of our market here are several important examples. The first thing is that we need to choose a project that we have the financial resources required for for instance, designing your rocket ship will cost us several billion dollars. Whereas designing a simple mobile app will cost us maybe only a few thousands. In other words, do we have enough money or access to money in order to get our business going? Another important thing is how much of our success is dependent on others. Let's say we have a great idea for how to improve the mobile reception of smartphones using the style of spin. However, in order to do that, we must rely on the mobile manufacturers to not discontinue depend or otherwise we will be out of business to another example is an automobile design company that markets food truck design in Los Angeles. If tomorrow the city of Los Angeles decides to not allow food trucks a...

nymore, then we will be out of business too. Our goal is to reduce how dependent we are on others before embarking on a new business journey. Another important thing is to make sure that the market size is big enough And that there is enough potential revenue for us to bring. If we design a very specific tool for fishermen that will solve a problem. 5% of them deal with. We need to make sure that this is a potential number of clients worth making the effort for another example, worth noting is competition. Are we getting into an empty field that there are not a lot of competitors currently operating? Or are we getting into a very competitive field? If that's the case, do we have the skills, technology, time and resources necessary to deal and win against the competition In this chapter, we made sure that we know what we're getting ourselves into in the next chapter, we'll dive deep into the buyer persona.