Prepping Your Business Card Files
So when you're prepping your files for the printer, you should probably know the output from the start, and so well, whoever your printer is, talk to them at the very beginning and say, like, hey, I want a print on linen paper, how is this going to affect the way the color works or the way they think so absorbed? Um, but if you're working from an online vendor what's great is they have template files, so it can't really get any easier from a designer's perspective because download the files, they have different options for different software, open it and start designing, right? But make sure that you follow all of the specs given by the printer, so I'm a big fan of temple files big fan of using online printing vendors, and you know when you open the template file it's going to look something like this, so your standard card is three point five by two, but you're going to need to build in a bleed area, and that will be in the template for you. We can also build it in yourself, right? So...
the outside bleed is going to be approximately point one six depends on the vendor, but what this means is, if you have a card with an image on the back, you want to make sure that it prince over the entire back side so you need to size the image larger and then the printed size of the card because if you don't do that, you run the risk of having a little bit of white peek around the sides and that's not gonna look good. Another thing to keep in mind with your card. I'm not going to show any detail I'm just going to show a physical card if you put a border on this card. So if you put a square within a square it's probably not going to be cut perfectly. Um, so don't put any borders on your card because you run the risk of that the way the card being cut having the borders look like the squares off center. So in terms of distance from the edge, you also want to make sure any text or pertinent information is within the safe zone. So the dash line is the safe zone, so all the information needs to be within their and even like as far away from that as possible and that's about one eighth of a margin inside. So just to review some of it items that we talked about when printing make sure that your texas in the safe area make sure the image is air, all full bleed make sure resolution is a three hundred d p I so that's high quality print maximum file size right ah lot of printers will ask for pdf pse and pds print ready pds have all of that information built in there so you don't have to worry about that pds or the way to go unless your card is like a heavy photography card then maybe you want to say that as a j peg even so pdf sehr sort of the go to for this this process when printing these files spell check spellcheck there's nothing worse than getting your card back and being like oh my email address is wrong and then you have five hundred cards and you can't do anything with them so make sure that you spell check show it to your friend get feedback from other people a lot of times when we're designing our own stuff we don't see the errors so this is an example of my card it's an in design I have the safe zone, the yellow it's actually a yellow background so I made sure the yellow box stretched all the way to the and of the bleed. The text is a comfortable margin spacing away from the edge of the safe zone, so I'm pretty sure that when I get this printed all the information that I want on the card will be there nothing will be cut off nothing's gonna look funny so and I love unicorns so just to recap all the stuff we talked about try to talk to your printer at the beginning or figure out who's going to print your card at the very beginning. So there's an online vendor, you, khun, start working right away with their template file. Be selective with the information that you put on your card. Less is more. You don't want to overwhelm people. Just give them exactly what they need. Pay really close attention to typography. Create a hierarchy of information on your card, so you, khun the stuff that you want to stand out and be seen. First, you can use typography to achieve that, use color and images wisely, and keep your layout clean and simple. So I say, let's, do this let's dive into making your own cards. In the next section, I'll be working in design, and I'll take you through the process of designing a card from start to finish, and we'll put everything. We just went over into action.
Go to any professional networking event and you’ll still see printed business cards in circulation. Business cards make exchanging the full-range of contact information easy and well-designed ones make a lasting first impression. Learn to design your own in How to Design Business Cards with Lara McCormick.
Lara will teach you everything you need to know to create well-designed, attention-grabbing business cards using Adobe Illustrator or InDesign.
- The basics of selecting and combining fonts
- Ways to emphasize key information
- Layouts: alignment and grids
- How to incorporate logos and color
You’ll get tips on choosing between standard or custom sizes and how orientation and spacing impacts readability. Lara will show you where to find unique typefaces and she’ll offer tips on printing orders of all sizes. You’ll also get a collection of business card templates you can customize.
Paper is sticky - make the most out of your next introduction by leaving behind a beautifully-designed custom business card that represents your personal brand.
The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.