Size & Orientation of a Business Card
So when you're choosing a card size let's start there, the standard size is three point five by two inches, so most cards are that size. Now if you deviate from the standard size, you really have to consider the pros and cons, so I don't know about you, but when I get an oversized business card and it doesn't fit in my wallet, I get kind of annoyed um and it may not fit in my business card holder, so already it's sort of like this up to thing that's bugging me and I'm likely to throw it in the trash, so be careful when you do something different from the norm. I've often times received smaller business cards and they sort of get lost in the shuffle and then when I'm like changing business card holders, all of a sudden it falls on the floor and I'm like, oh, I totally forgot about that because it's so small it's just got lost, so I recommend sticking to the standard size unless you have a really good reason for going beyond that. Some of the options first sizes outside of three point fi...
ve by to include a boxier shape and I have an example here actually let me use my creative life card so this is a box your shape and it's actually a european size so you can see up against a normal card it's a little bit shorter and taller, and then I have an example of a smaller size and her card it's actually a little bit shorter, so depending on your printer, there are options for different sizes, but deviating from the norm could mean it ends up in the trash, so be thoughtful orientation, so landscape versus portrait you have basically two options landscape is traditional, so this is the horizontal version. Sometimes I do get portrait cards, and you've probably seen them, and most of the time I feel like there's not enough room for the information on the portrait card, because if you have your email address stretching across the bottom and feels really crowded, I do have an example where that works really well, because she doesn't have a lot of information on her card. So this is ari honest card, and she has her email address it's not too long the uriel for her website in her name, and it fits the content because she makes these prints that are portrait size, so she actually has these prints on the back of all her cards and what's nice about this is I actually want to hold on to this because of what it says and put it on my refrigerator and then maybe a lot later on say, oh, I mean, I remember meeting her let me reach out to her when we give her some business papers. Some money. So that's a great example of a card that you hold on to. Because it's clever it's well designed.
Go to any professional networking event and you’ll still see printed business cards in circulation. Business cards make exchanging the full-range of contact information easy and well-designed ones make a lasting first impression. Learn to design your own in How to Design Business Cards with Lara McCormick.
Lara will teach you everything you need to know to create well-designed, attention-grabbing business cards using Adobe Illustrator or InDesign.
- The basics of selecting and combining fonts
- Ways to emphasize key information
- Layouts: alignment and grids
- How to incorporate logos and color
You’ll get tips on choosing between standard or custom sizes and how orientation and spacing impacts readability. Lara will show you where to find unique typefaces and she’ll offer tips on printing orders of all sizes. You’ll also get a collection of business card templates you can customize.
Paper is sticky - make the most out of your next introduction by leaving behind a beautifully-designed custom business card that represents your personal brand.
The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.