One Sure Fire Way to Add Funny
The nice thing with this is, 58% of the laughs he generated in that talk, or in a lot of his talks, are from the use of funny images. So the laugh isn't explicitly from what he said or a witty piece he's created, it's building up an image and getting a laugh from the image, in a very structured way. So, worst case scenario, you take your presentation, and most people do not do this, go on imgur, go on any of these sites where you can find socially-proven images, and just say, I'm gonna put that. Instead of telling people how I felt, I'm gonna show them how I felt with a little bit of a quirky image. Laugh, every time, as long as you set up that image. So have you ever seen someone in a business environment put up a funny picture and just go, funny, and just point at it, and you're like, kind of. Like, I'm not sure. It's very important that you treat the image as the punchline. So the image is the funny thing, not what you say. So you really build it up, everything I felt at that moment...
, everything emotionally, everything I was living, is represented by this one image, show image. And this can be a pig flying through space and having a laugh. It doesn't even have to be loosely correlated, but as long as you lead them down a different road, and you come in and you treat, that's the punchline. That's the funny thing, not you pointing at it, going, "Pig's funny, isn't it, I like pigs." That doesn't work super-well. So let's remember that, and I want to show you an example of this from pretty much the highest level. So we're all familiar with TED Talks, technology, entertainment, and design. This is Amy Cuddy, second-most viewed talk of all time on TED. She's an expert on body language, which is why I really love this. She knows body language more than anyone. And when you're watching it, I'd like you to ask yourselves, does her body language change before and after she makes people laugh? My viewpoint was that it makes you really comfortable on stage, if you get instant feedback in the audience and they start to laugh. It's the same with you guys, if you're laughing a little bit here, I'm like, oh yeah, this is good, I like it. And if you're like, who's this weirdo? I'm like, oh this is horrible, I dunno. But the laughter makes a big difference. So I just wanna say, this isn't her content, and it doesn't need to be in there. So just watch it and ask yourself, does her body language change, does her clarity in speaking change, does her happiness level change, and how does the audience react. And does this bit of content really need to be in here? So I'm just gonna play it quickly. Did you notice the difference in the way she's talking? Here we have an erm, ahh, and then here we have a funny thing, turns into like a peacock, I showed you that. That was amazingly funny, just extremely confident all of a sudden, because that's how good it feels to make people laugh. Feels good for you as a presenter, feels good for the audience. She knew that content was funny, TED knew that content was funny. It's already produced by a comedian, it's already viral, it's already popular. Does it really need to be in there, no. But does it add to the talk, definitely. Does it make both sides of the equation feel a little bit better about it, definitely. So that's what we wanna do, worst case scenario, funny images and video, build them in. You're gonna see me doing it here, I'm obviously doing it with this one as well, for a reason. But it really represents just how quickly you can put stuff in that takes pressure off you. The next one's one of my favorites again, Tim Urban, he spoke about procrastination at TED's main stage event this year. He pretty much stole the show, he made people laugh 2.6 times per minute. Again, more than the movie The Hangover. But he was using images a lot, very funny, not as much as Seth Godin, but I just want you to note in this one clip how much he builds up the image. So the more you build up the image and flip the expectations, the funnier the image is. So it may not make you guys laugh hysterically, but just watch the impact on the audience, another great speaker. Epic stuff, but did you notice the build-up? He's really building it up, it's nearly 50 seconds, but he knows those funny images are coming, and you know they're gonna laugh at that, they're not expecting it. So the more you build it up, and the little flip of expectations at the end, makes a big, big difference with the images you show. So just remember, don't just show it and point at it, you can do that but it's just never as effective. Build it, build it up.