Top Business Speakers Are Using Humor
So what did I learn that applies to you guys? Well, really, Three Key Findings. That are these top business speakers were using humor. So everybody in the world of business that was standing out as a speaker, was funny. They were all using techniques well-known to comedians even though they didn't really know they were using them. And the really great thing for the 40% of the people in the room that weren't funny and I don't know about you guys online, you're probably all hilarious, hopefully, in the comments, in the chatroom we'll find that out. But a nice thing, there wasn't a need to be naturally funny to be a natural comedian. So I was out in a club not far from here in California one night, and I walked in and I start talking to this guy and he was the most awkward, strange individual, zero confidence, wouldn't look me in the eyes, wouldn't make eye contact, kinda disheveled looking. Looking at his feet, like, just zero confidence and seemed very strange to me. And in the middle o...
f the conversation, which he wasn't really saying anything anyway, he's like, "Sorry, I have to go on stage now. "I'm next." Got up to be a comedian. And I was thinking, this is the worst idea ever. Who told this man that he should be a comedian? It's gonna end so badly, I'm gonna get a beer and watch it. This is like watching a car crash. Let's go. Right? And he went up, literally, nice and slowly to the stage, super calculated and I remember it vividly, he walked up the stage and the only thing on there is a microphone and, cool as you like, just takes it, plonks it off to the side, stands there, and I'm like it's gonna end badly. Anything but. He annihilated it for 10 minutes. He had people doubling over with belly laughs and just walked off stage and went back to being a complete weirdo. (laughter) And literally puked in a trash can, snorted a bit of pizza, pretty much, and left on a skateboard. And I was like, I have no idea what I just witnessed but it was pretty amazing! And he was demonstrating what all these guys that I've met along the way, even if they were a bit unconventional about achieving it, they weren't all becoming famous for being funny, but they were all becoming funnier along the way. They were all becoming better writers along the way. So something was very clear in the progression of comedians; they become better writers. So if I told you guys you can learn to be funnier, you'd be like, "Oh, I don't know". But if I'm like, You're gonna become a better writer, you're like, "Well, of course. I'll just write a little bit every day." Most people share that opinion. So we're very much gonna approach this with the same technique. So we can definitely get a little bit funnier. We can do it in a lot of the writing styles really quick. This guy, I love as a speaker. How 'bout you guys? Anybody recognize him? Seth Godin. Very famed marketing speaker, best selling author, and he is very funny, definitely worth checking out. He's so funny that TED even describe him as funny. They describe his talks as hilarious. And the cool thing is when you watch him, they're so hilarious that he makes people laugh on average 3.4 times per minute. Now that doesn't seem like anything crazy, until you compared him to the funniest movies of all time. This guy, giving a business talk, actually makes people laugh more times than The Hangover and Airplane! The two funniest movies ever made. So you ought to just laugh, times per minute. Now obviously The Hangover's a bit different. It's much longer; it's a movie script. The laughs are probably bigger during The Hangover, but just per sheer number of laughs, this TED Talk will make you laugh more than all the funniest movies of all time, which is pretty wild. Imagine your friends, for entertainment on a Friday night, "What are we doing tonight?" "Oh yeah we're gonna check out this new TED Talk!" It's like, what's wrong with you? Actually in the Bay Area, that'd probably be acceptable, they'd be like, "Oh, yeah!" Oh, there's 500 people already going, it's gonna be amazing! In Ireland, nobody would be there. Not a chance. We'll be making fun of ya'. But it's pretty-- It's just crazy when you think about that, right? But the nice thing about this for us, so very quick. Tip #1 how you're gonna get funnier really rapidly and we're gonna give you guys loads of these. And every tip I mention, by the way, in this is available for download at the end. There's a link I'm gonna give you so if you don't wanna be taking notes at home, you're gonna burn through a couple of pens. I'm gonna recommend loads of books, loads of additional reading, loads of talks, linked everything is there. Don't worry about it whatsoever. If it helps you to take notes, work away. But you don't need to.