For anyone who wants to learn the fundamentals of branding in an approachable way, this class offers an effective model that offers structured guidance and professional tips for building, managing, and marketing any brand.
Based on her book ‘Star Brands’, Instructor Carolina Rogoll will take you through the five step model for brand success, which includes:
- Step 1: Brand Assessment & Goal Setting
- Step 2: Equity and Targeting
- Step 3: Crafting a Communication Strategy
- Step 4: Marketing Mix
- Step 5: Marketing Plan & Measurement