For anyone who wants to learn the fundamentals of branding in an approachable way, this class offers an effective model that offers structured guidance and professional tips for building, managing, and marketing any brand.
Based on her book ‘Star Brands’, Instructor Carolina Rogoll will take you through the five step model for brand success, which includes:
Branding expert Carolina Rogoll has been building some of the world’s most beloved brands at Procter and Gamble for over ten years. She is the author of the best-selling book, “STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands” which introduces the Star Brand Model, a proven successful five-step process for building outstanding brands.
Absolutely great course. Carolina is a great instructor and she passes the "information" the best valuable way it is possible.....Very easy to understand, to follow, that worths every minute. I highly recommend 100% and more! Thank you!
For a small business owner with aspirations to grow and a basic knowledge of theoretical marketing as well as a couple of years of less than stellar success with practical marketing, this is a fantastic course.
Carolina takes a lot of common marketing theory (Maslow, the 4 P's, e.g.) and translates it into something that exists in the real world and can be used in both the strategic planning as well as the day-to-day tasks that is the core of your product development, your pricing strategy, your marketing efforts and eventually your company brand.
The course is densely packed with information, and although I just finished watching it live, I already know that I will buy it and use it as a future reference - it is that good.