For anyone who wants to learn the fundamentals of branding in an approachable way, this class offers an effective model that offers structured guidance and professional tips for building, managing, and marketing any brand.
Based on her book ‘Star Brands’, Instructor Carolina Rogoll will take you through the five step model for brand success, which includes:
Branding expert Carolina Rogoll has been building some of the world’s most beloved brands at Procter and Gamble for over ten years. She is the author of the best-selling book, “STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands” which introduces the Star Brand Model, a proven successful five-step process for building outstanding brands.
Absolutely great course. Carolina is a great instructor and she passes the "information" the best valuable way it is possible.....Very easy to understand, to follow, that worths every minute. I highly recommend 100% and more! Thank you!
I take a lot of these type of classes here and on other formats. Carolina is simply amazing - engaging, well prepared, and so clear. This class timing was great. Sometimes classes are too long and by the end, I'm drifting. Not so with this class. I believe this is due to the pace the information was provided and Carolina's delivery!