How to Build a Memorable Brand with Carolina Rogoll

learn to build, manage, and market brands

How to Build a Brand
  • 9 video lessons
  • 2 hours and 36 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

For anyone who wants to learn the fundamentals of branding in an approachable way, this class offers an effective model that offers structured guidance and professional tips for building, managing, and marketing any brand.

Based on her book ‘Star Brands’, Instructor Carolina Rogoll will take you through the five step model for brand success, which includes:

  • Step 1: Brand Assessment & Goal Setting
  • Step 2: Equity and Targeting
  • Step 3: Crafting a Communication Strategy
  • Step 4: Marketing Mix
  • Step 5: Marketing Plan & Measurement

Course Instructor

Carolina Rogoll

Carolina Rogoll

Branding expert Carolina Rogoll has been building some of the world’s most beloved brands at Procter and Gamble for over ten years. She is the author of the best-selling book, “STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands” which introduces the Star Brand Model, a proven successful five-step process for building outstanding brands.

How to Build a Memorable Brand with Carolina Rogoll is rated 4.7 stars by 15 students

  • Nelson M. May 26, 2025

    A fantastic course on marketing! Carolina Rogoll delivers her message very clear and it is very easy to follow. The class is well organised and she explains each step thoroughly. It encourages and motivates you to do more.

  • Sofija R. Apr 6, 2020

    Beneficial course, well organized, and you are an incredible teacher. I love this course and love the way how you explain each section very clear and detailed at the same time. Thank you very much, Carolina!

  • Charlie P. Aug 14, 2018

    Quick course with good nuggets on the way.

  • Elsa S. Jan 24, 2018

    Carolina is making it happen. Thank you so much!

  • Neeta P. Sep 26, 2017

    Carolina was great - she managed to pack so much into the a short period of time - concise while also being detailed and informative where needed. A great overview. Only downside was that the slides were not available. To the organizers - please consider splitting the screen for online viewers so we can see both the speaker and the slides - especially if you are not going to share the slides!

  • . .. Aug 22, 2017

    Fantastic. To the point, relevant examples and gave me a lot of points for thought and reflection. Thank you.

  • Julijana (Julz) P. Jul 23, 2017

    Like! Watching for free and I am purchasing it! Concise, no fluff, great examples and knowledgeable. Thank you Carolina.

  • Chantal V. Jul 22, 2017

    Absolutely great course. Carolina is a great instructor and she passes the "information" the best valuable way it is possible.....Very easy to understand, to follow, that worths every minute. I highly recommend 100% and more! Thank you!

  • John B. Jul 20, 2017

    Carolina did an incredible job with this course. As a brand marketer for 15 years, she really broke it down to the essentials of building a brand. This is information packed for the serious entrepreneurs and brand marketers. If you are serious about building a brand, I highly recommend this course. Nailed it! : )

  • Guilherme S. Jul 20, 2017

    Even if you're already familiar with all the branding stuff, it's always a good idea to review the whole subject. Carolina Rogoll did an amazing job resuming Brand Building in just a few hours!

  • Ali W. Jul 20, 2017

    This was a great overview of the steps for building a great brand. Even though I'm not creating a new brand myself, I can apply this information to my current marketing design work.

  • Anders M. Jul 20, 2017

    For a small business owner with aspirations to grow and a basic knowledge of theoretical marketing as well as a couple of years of less than stellar success with practical marketing, this is a fantastic course. Carolina takes a lot of common marketing theory (Maslow, the 4 P's, e.g.) and translates it into something that exists in the real world and can be used in both the strategic planning as well as the day-to-day tasks that is the core of your product development, your pricing strategy, your marketing efforts and eventually your company brand. The course is densely packed with information, and although I just finished watching it live, I already know that I will buy it and use it as a future reference - it is that good.

  • Becky K. Jul 20, 2017

    I take a lot of these type of classes here and on other formats. Carolina is simply amazing - engaging, well prepared, and so clear. This class timing was great. Sometimes classes are too long and by the end, I'm drifting. Not so with this class. I believe this is due to the pace the information was provided and Carolina's delivery!

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