Building Your Personal Brand
For this course, we really going to be focusing on pre-relationship manners and expectations. I really think of manners and etiquette as relationship tools. In an arc of a relationship, this is what happens before the relationship even begins. This is the preparatory phase for good relationship and it's how you present yourself. How you organize yourself. How you conduct yourself. But how you build an image you can be proud of. That gives you confidence as you enter into relationships with other people. So we're going to focus on image and attire. We're also going to talk a little bit about personal brand. How you tell a story about yourself. That it's a story that you can believe in and it's one that you want to communicate. I want to welcome you here. It really is a honor and a privilege to be here with you. I always like to begin by saying that. I think human attention is a gift, and I appreciate the gift of your time and attention today. I also want to share with you an agenda. I w...
ant to give you some idea of exactly what we're going to be talking about as we spent this time together. We really going to begin talking about branding. And what branding is. I'm not a branding expert, but I've work with an image consultant. I've worked with some brand consultants, and I got a few ideas and strategies that I want to share with you. And also some particular tips and tactics for implementing those strategies. We're going to work from that peripheral territory of building a brand story and building a brand that you identify with into some more immediate expectations. And that's going to be our image exercises. This starts to be about how you organize yourself, present yourself, conduct yourself. And then we're going to look at three areas where you can take concrete action. Appearance, action, and words. These are going to be three areas where we can all work on making small improvements that are going to tangently impact relationships. Other people's impressions of us are our image. So without further a due, let's start by talking a little bit about brand. When I say the word brand, what's the first thought that pops into your mind? I like these words association games. What's one of the first thing you think of when you think of the word brand. It can be an example. It can be an idea.
Presentation, like an identifying presentation.
Logos and things that you be out there.
Absolutely. So what, give me an example. What was the one that came to mind?
The Nike swoosh.
Nike swoosh, sure. McDonal's M.
Starbuck's logo. (Daniel laughing)
Starbuck's mermaid, sure. I am not a brand expert, but I do know a little something. Do you have an idea?
I guess a personality.
Personality, sure. Personality is part of brand also. I would think. I'm not a brand expert, but I do know that branding is involving an emotional connection to something. Often times it's a logo. Often times it's an image. Sometimes it's a set of attributes. Sometimes it's just a person or even the name of a company. How do we establish emotional connection? Where does it come from? Our minds are interesting. We don't remember facts and figures so, so well. There's a model of human consciousness that's the IP model of human consciousness. The information processing model. It's very popular in a world where computers define so much what we do. The idea that there are storage devices and programs that process that information. Repository where it's stored and a relationship between those two things. It gets very easy to think of the human mind as functioning in a similar way. Our minds in a way memory functions in our minds are a little bit more special and unique than that model would imply. There are many people would tell you that we really establish connection to things, emotional connection. That's the totality of our experience. Both our minds and our bodies, our feelings, our emotions through story telling and narrative. It really is the story that starts to build your connection to something. When you think about a person. You think about a set of attributes that they have. Something that you identify with them. Often times there's a little story that plays even with a sentence in your mind. Oh, he's so put together. Oh, she's so funny. Oh, he's a little loose with the truth. There's often times a story that starts to play in your mind when you start to think about someone. That's where you start to develop those immediate and tangible associations. In the course where we talked about the concepts for etiquette that are the defining concepts that inform the Emily Post tradition. I shared with you the story about Bruno, Emily's dog. This is intentional. The idea is there to build story into the way that concept is communicated so you can remember the concept. If you remember the Bruno story, you remember how Bruno the dog resolved relationship situation, it helps you remember that it's important how we resolve difficult relationship situations.