How to Hire, Train and Manage a Rockstar Growth Team for Your Business
How to Hire, Train and Manage a Rockstar Growth Team for Your Business
Class Description
It's a fact of life in the world of business: Sales and marketing teams just don't get along. But in order for a company to be successful, it's imperative to find a way for all parties to work together toward a single, overarching goal.
According to Ryan Deiss, founder and CEO of DigitalMarketer, the answer to this eternal conundrum is to develop a "growth team”—a cohesive unit that brings people together to minimize conflict and maximize revenue.
This course will take you through the step-by-step process of building a growth team, including how to establish an organizational structure, identify metrics and KPIs, and create meeting agendas. For companies wanting to take their business to the next level, this course is a must.
In this class, you'll learn how to:
- Identify the four roles and eight critical skills that define the modern growth team.
- Audit your existing team and fill in the gaps.
- Structure your team to maximize communication and accountability.
- Prioritize growth ideas and align your team to the same strategic goal.
- Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
- Launch a growth team in both new and legacy businesses.
- Eliminate the conflict that's inherent between sales and marketing teams.
- Improve internal communication.
- Identify the metrics and KPIs that actually matter.
Lessons
1Class Introduction 2Class Introduction Why You Need a Growth Team 3What Is a Growth Team? 4The Mission of the Growth Team 5Types of Growth Teams 68 Critical Skills Every Growth Team Must Have 7How To Establish Communication and Accountability 8Growth Acceleration Process 9Focus on the Goal 10Analyze the Opportunity 11Brainstorm Possible Solutions 12Prioritize the Team's Ideas 13Demo: The Growth Idea Sheet 14Run the Test 15Report the Results 16The Tools We Use 17How To Establishing a Culture of Optimization 18The Great Testing Tempo Myth 19How To Run a Growth Team Meeting 20Who Should Attend a Growth Team Meeting 21The Importance of Reporting and Documentation 22How To Pilot a Growth Team in Your Company 23Auditing Your Existing Capabilities 24Make Any Essential Hires 25Get a Quick Win 26Get an Integrated Win 27Decide Where the Team Should Live 28Formalize and AnnounceReviews
Scott Nelson
Course was amazing! I'm a startup founder & the content was perfect for stage of our company. Ryan is a fantastic presenter & I found both his delivery as well as his ability to answer pointed questions to be extremely helpful. I'd recommend this to any company looking to build a growth team!
Marvin Liao
This was an incredibly helpful class & i found many of the frameworks & suggestions immediately useful. Well worth it.
Ato Kasymov
Amazing class !! Really complex issues are simplified and put together in a systemic and practical way !! Just take into work and reap the benefits !!