How to Hire, Train and Manage a Rockstar Growth Team for Your Business

It's a fact of life in the world of business: Sales and marketing teams just don't get along. But in order for a company to be successful, it's imperative to find a way for all parties to work together toward a single, overarching goal.

According to Ryan Deiss, founder and CEO of DigitalMarketer, the answer to this eternal conundrum is to develop a "growth team”—a cohesive unit that brings people together to minimize conflict and maximize revenue.

This course will take you through the step-by-step process of building a growth team, including how to establish an organizational structure, identify metrics and KPIs, and create meeting agendas. For companies wanting to take their business to the next level, this course is a must.

In this class, you'll learn how to:

• Identify the four roles and eight critical skills that define the modern growth team.
• Audit your existing team and fill in the gaps.
• Structure your team to maximize communication and accountability.
• Prioritize growth ideas and align your team to the same strategic goal.
• Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
• Launch a growth team in both new and legacy businesses.
• Eliminate the conflict that's inherent between sales and marketing teams.
• Improve internal communication.
• Identify the metrics and KPIs that actually matter.

Lessons

Class Introduction
Class Introduction Why You Need a Growth Team
What Is a Growth Team?
The Mission of the Growth Team
Types of Growth Teams
8 Critical Skills Every Growth Team Must Have
How To Establish Communication and Accountability
Growth Acceleration Process
Focus on the Goal
Analyze the Opportunity
Brainstorm Possible Solutions
Prioritize the Team's Ideas
Demo: The Growth Idea Sheet
Run the Test
Report the Results
The Tools We Use
How To Establishing a Culture of Optimization
The Great Testing Tempo Myth
How To Run a Growth Team Meeting
Who Should Attend a Growth Team Meeting
The Importance of Reporting and Documentation
How To Pilot a Growth Team in Your Company
Auditing Your Existing Capabilities
Make Any Essential Hires
Get a Quick Win
Get an Integrated Win
Decide Where the Team Should Live
Formalize and Announce