Formalize and Announce
Now, it is time to actually announce, okay? And there doesn't need to be any magic or pomp and circumstance to this. What I'll simply say is you've gone through the motions. You've piloted the team. You've shown that it can work not once, but twice. You've shown that you can get a meaningful win with a very small team. You've shown that you can get an integrated win that goes across departments. You've shown that not having these silos can actually move the needle in terms of the growth of the company. This reminds me, there was a university, supposedly out of California. They built a new campus, and they decided, after they built the campus, that it was gonna be a little bit late, right? The whole project was completed late. And the last thing that they had to do was to put in all the side works, right? All the hard-scaping. And they said, "You know what, let's not do it. "We're kind of running out of time. "Let's just let the students come in, "and let's just let them walk "where the...
y want to walk, right? "Let's just let them go walk where they want to walk. "And everywhere we see them kind of beat a path, "that's where we'll put a sidewalk, okay?" I highly recommend that, when it comes time to launching a growth team, that you allow your team to chart that path, right? To make that own, to make their own trail. Then, come back after the fact and announce it. Come back after the fact and point at the trail and say, "Everybody's been walking here. "So you know what, we're gonna put some concrete down. "We're gonna formalize. "We're gonna codify what has already been working." Now, when you blow the bugles, right, you're not announcing this new change. You're announcing that you're formalizing the wins that have already taken place. That is the appropriate way to launch a growth team within an existing business. Get the wins, then make the announcement. Now, my promise to you when we first got started was that by the time we were finished, you'll have a step by step process for building a cohesive growth team that works together to grow revenue and achieve company goals. I hope that you now, now that you see who's on that team, how to build that team, how to train that team, how to manage them and keep them on track and the processes around that, you can go and implement a growth team in your company, as well. Thank you so much for your time and attention. If you have any follow up questions, either on Facebook or Twitter or even via email, there's all my information. I look forward to chatting with you again. Thanks, guys.
It's a fact of life in the world of business: Sales and marketing teams just don't get along. But in order for a company to be successful, it's imperative to find a way for all parties to work together toward a single, overarching goal.
According to Ryan Deiss, founder and CEO of DigitalMarketer, the answer to this eternal conundrum is to develop a "growth team”—a cohesive unit that brings people together to minimize conflict and maximize revenue.
This course will take you through the step-by-step process of building a growth team, including how to establish an organizational structure, identify metrics and KPIs, and create meeting agendas. For companies wanting to take their business to the next level, this course is a must.
In this class, you'll learn how to:
- Identify the four roles and eight critical skills that define the modern growth team.
- Audit your existing team and fill in the gaps.
- Structure your team to maximize communication and accountability.
- Prioritize growth ideas and align your team to the same strategic goal.
- Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
- Launch a growth team in both new and legacy businesses.
- Eliminate the conflict that's inherent between sales and marketing teams.
- Improve internal communication.
- Identify the metrics and KPIs that actually matter.