Get an Integrated Win
This is the time when I need to insert teamwork of multi-cultural hipsters to show yay, teamwork, right? Don't you all feel like teamwork going on? Here's how we integrate, create that integrated win. We need to identify a solvable problem. Now it's not necessarily about the impact of it. Now we're deferring to ease. Got me? The first one was all impact, but independent impact. Needed to be able to self contain impact. Now, it really is about ease. It really is about ease, but we wanna have an outside champion. We want to begin to broaden the scope. We wanna begin to broaden who's involved in this. The best way I've found to do this, is to find somebody who has a pet project that they've always wanted to get done, and they haven't been able to do it. If you can go to somebody on a separate team, separate department, and say, "I've heard you've been wanting to do this. "We'd like to take that on." You're gonna get their full support. It can even be helpful. The person who's running the ...
growth team to go and ask around, people on products, you know, sales, maybe on the marketing team. What are some of the things that we've always wanted to try and do, but we haven't been able to get done? Figure out what people's respective pet projects are and see if you can't knock that out. But it needs to be solvable. It also needs to be quick, because now people are watching. Now you are under the microscope. That's why we say we're going to default to ease. The quick win was about, was about impact, and so it wasn't so much about quick, in terms of how long did it take, but like the sense that, "Yeah, wow, where did that come from?" You want the first one to feel like an overnight success that you've actually been working on forever. It's like a startup. You're like, "Wow, overnight success." Like, we've been doing this for two years. That's what step four should feel like. It's a quick win. This integrated win, literally needs to be quick. You gotta get in, get out, get it done.
It's a fact of life in the world of business: Sales and marketing teams just don't get along. But in order for a company to be successful, it's imperative to find a way for all parties to work together toward a single, overarching goal.
According to Ryan Deiss, founder and CEO of DigitalMarketer, the answer to this eternal conundrum is to develop a "growth team”—a cohesive unit that brings people together to minimize conflict and maximize revenue.
This course will take you through the step-by-step process of building a growth team, including how to establish an organizational structure, identify metrics and KPIs, and create meeting agendas. For companies wanting to take their business to the next level, this course is a must.
In this class, you'll learn how to:
- Identify the four roles and eight critical skills that define the modern growth team.
- Audit your existing team and fill in the gaps.
- Structure your team to maximize communication and accountability.
- Prioritize growth ideas and align your team to the same strategic goal.
- Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
- Launch a growth team in both new and legacy businesses.
- Eliminate the conflict that's inherent between sales and marketing teams.
- Improve internal communication.
- Identify the metrics and KPIs that actually matter.