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How to Sell the Way Your Customer Buys

Lesson 10 of 23

Link Customer Needs to Your Offer

Shari Levitin

How to Sell the Way Your Customer Buys

Shari Levitin

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Lesson Info

10. Link Customer Needs to Your Offer

Lesson Info

Link Customer Needs to Your Offer

So now that we've connected, we've asked, we've listened, it's time to link. I'm very exited, because after the next break, I'm gonna be bringing up Lee Isler. And we're gonna be talking about the power of storytelling. And storytelling is the best way in the world to link, because we are creating an emotion while we are linking. So, what do I mean by link? Well, you've just collected all of this great information, you've just asked questions, you've listened. Now we need to take all of that information, and we need to link it to our product and service. So that we're very very specific. There's a few ways that we do that. As I told you, I'm a little bit of a rock climber. I've never climbed K2 or Everest, but I have trusted my life to a single piton. And, when you are on a rock, the only way that you can get to that next level, is if you link everything, if you link all those pitons along the rock. It's the same for sales. I find sales people fall into one of three categories. Good, b...

etter and best. Good sales people actually do a discovery, better sales people do a discovery and uncover the big four. But the best sales people do a discovery, uncover the big four, and then link that information to their product or service. And they make it specific to that customer that's in front of them. So I'm gonna show you a really quick method, by which you can do that. It's called, The Linking Formula. So the way the Linking Formula works is, you begin with a linking statement. And that linking statement says, earlier you were telling me that. It sounds simple, but are we really doing this? Refer back to their primary buying motive, something that they've told you. And then link your companies values, features or benefits, to their primary motivator. Okay, it's called the Linking Formula, and the important thing when you're doing the Linking Formula, is that you're linking to a, there's three things, there's four things you can link to. You can link to first level information, problems, emotional motivators or objections. So it might sound, if we're talking to Lisa, you know earlier you were telling me that, your son is struggling with bad grades. A feature of our program is, the benefit to you is. So what we are doing is, we are using this Linking Formula in order to make sure we're taking all the information that we've gathered from the customer, and we're linking it to our product or service. And what I'd like to do right now, the best way to show you how to link, is through stories. So we're going to take an early break if that's okay, and we're gonna get right to story telling after the break, because I'm so excited to show you this method, and what will happen is, it brings the emotions up in everything that you're doing. I find most sales people don't tell nearly enough stories, and if we know that people make emotional decisions, how come we're not telling more stories that hit the emotional motivator. But the best way to link, is through story.

Class Description

These days, it’s tougher than ever to make a sale. Customers are overwhelmed with too much information and suffering from decision fatigue, so they’re delaying purchases or sticking with the status quo just so they can avoid the dreaded sales process. In response, many sales professionals overcompensate, either by being too accommodating or putting on the pressure, which only alienates potential buyers even more.

In this challenging environment, salespeople must learn how to sell the way customers buy. They have to reconcile their need to make the sale with the customer's desire for a heartfelt, authentic sales approach.

Shari Levitin, best-selling author, entrepreneur, speaker and sales guru, will share her proven methods for increasing sales revenue without losing your heart. She’ll help you tap into your passion for your product or service and talk about it without coming off as cheesy or manipulative. You’ll discover how to get comfortable asking for what you want and start feeling good about selling again.

In this class, you’ll learn how to:

  • Create an authentic connection and build trust with anyone.
  • Craft a compelling sales presentation that makes your customer want to buy.
  • Uncover the seven key emotional motivators that drive all customer decisions.
  • Overcome the fear of “no” and turn customer excuses into reasons to buy.
  • Use constructive delusion to create wealth, better relationships and peace of mind.
  • Demonstrate actionable value.
  • Appeal to customer problems and buying motivations rather than lowering the price.

Class Materials

Bonus Materials with Purchase

Heart of Purchase Decisions Infographic

Get Out of Sales Hell Handout

Commitment Cards

10 Truths

7 Benefits of Asking More Questions - Infographic

Bonus Videos Links

Ratings and Reviews

Student Work

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Karen Kennedy

Sheri had me at HELLO! Her content kept me engaged for the entire class. This class does not have nuggets of information, it has BOULDERS. Even an "old sales pro" like me found so many helpful hints and tips in Sheri's methodology. If you are a newbie to sales, search no more -- just take this course and you will have everything you need to be successful. Trust the process, follow the steps. It will work for you. I especially loved the subject matter guests who covered the topics of Digital Seling and Storytelling. Do not put off buying and viewing this class. Do it now! NOW! Sales are how people and companies get revenue. Get going on your pipeline of opportunities, connect with your Heart and SELL in a genuine way. Kudos to Sheri for this amazing class. I loved every minute.

Lisa Bournoutian

By sheer luck, I came across Shari's book, Heart and Sell, about a year ago and instantly recognized that her process was one that would align nicely with my B2C sales team. Having read her book, I knew I was in for a real treat coming to Creative Live and watching her deliver her content in person. Shari seamlessly weaved invaluable examples that creative artists, B2B and B2C entrepreneurs could all relate to, and in a way that was fun, engaging, and easy to understand. She has absolutely mastered the science of selling and the heart of connecting. If you haven't read the book, you're missing out, and if you've never seen Shari in action, it is an experience you'll never forget. This course is a perfect opportunity to not only dive right in and learn how to sell the way your customer buys, but to make the right CALL (Connect, Ask, Listen & Link) in your personal sales journey and watch your business grow.

a Creativelive Student

If you are an executive, business professional, or a salesperson who wants to improve your communications, negotiation, and sales skills --- acquire Shari Levitin’s course. Shari will show you how to better connect with customers, prospects, team members, and people from an authentic perspective. Shari Levitin’s class is filled with excellent frameworks, content, actionable exercises, insights, and knowledge that will help anyone to be better a salesperson in your professional and personal lives. I loved how Shari included other experts, such as Mario Martinez (digital sales evangelist), Lee Eisler (store telling framework and presentation skills), and Deb Calvert (how to stop selling and start leading to make extraordinary sales happen with results from her B2B research study).