Advanced Product Criteria (9 Different Things To Look For)
Lesson 13 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Advanced Product Criteria (9 Different Things To Look For)
Lesson 13 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
13. Advanced Product Criteria (9 Different Things To Look For)
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Advanced Product Criteria (9 Different Things To Look For)
in this video. Eric's gonna give you some more really great information about what to look for when choosing a product. I don't want you to feel overwhelmed while you're watching this video. We've included the most important things that you need to remember in this sheet called the advanced product criteria sheet. And we recommend that you download and take a look at the sheet before you start this video you can find it in your resource pack it or download it as an attachment to this video. In this video. We will cover advanced product criteria. Let's go through the physical product specifications. Is the product viable? The first one is the five X. Rule. If you know anything about venture capital they typically aim for a 10 X. Return on their money. But we are aiming for a five X. Five X. Rule You can purchase including shipping for less than 20% of the sales price. Amazon takes approximately a 50% sales commission Then an extra few dollars for handling packing fee. So let's just say ...
they take about 30% of the total sales price. This leaves you with a 50% profit margin. Not bad personally. I like to have at least a 40% margin on my products which is why the Five X. Rules so handy. Low minimum order quantity or M. O. Q. You've heard me talk about this little before but this is basically the least amount you can get of a quantity. And just remember when we go through alibaba this minimum order quantity is not the minimum at all. So make sure your initial purchase can be for less than 500 units. Too much inventory in the beginning can be a prophet killer. I usually recommend for a first order between and 300 units depending on the category and item. Even if you're convinced that your private label product is a winner, I would highly recommend that you start off with a small order as possible. So you can prove the concept and make sure it sells. It's a horrible feeling after 1000 units and you find that nobody's buying your item and now you have to worry about long term storage fees and you just have to try and minimize your losses. Even if your supplier charges more per item by game, 100 units is always a safer play because you can always come back and order 1000 or more than that. So let's go through the market conditions. Is the market viable first, does it have a high RPR RPR stands for revenue per review. High revenues. Okay, but high revenue and low review count is much better. Here's how you would calculate RPR first, you're going to find the market leaders monthly revenue or anybody for that matter. For example, the top seller makes $24,000. Just so you know, we're going to show you how to find the monthly revenue of these products later by using Google extensions number to divide the revenue by the number of views they have. For example, it has 45 reviews. Let's take $24,000 divided by 45 reviews. The RPR or revenue per review is $533. That is a great RPR. So what does it mean if you compete with a similarly optimized listing for every review, you earn about $533, if you eventually overtake that competitor, it's not really a perfect metric, but it does produce a clear yes or no decision when looking for items to private label in review. Low R. P. R. Is bad and high. R. P. R. Is good. Does the product have multiple keywords? Is the product search for found and purchased through various keywords. This is a great way to make sure there are enough searches and there will be enough buyers for your product. You can benefit from this when it comes time to optimize your listing and search for amazon paid ads. For example, check Do the top three keywords in your category combined to over 100,000 searches a month. We'll show you how to do this. But we're going to use Google adwords to do this. Does the design stand out? I can't emphasize the importance of great branding because there are so many sellers on amazon that are so sloppy with their marketing by design. I don't only mean product design, I mean copyrighting pictures, packaging and so on. Be honest with yourself. Can you really market this product properly? A great thing to look for is a product where the seller cannot market it properly. You can market so much better. Go there and dominate that category. Is it patented? Just like I talked about before, suppliers in china don't really care about patents in the U. S. You need to do your own due diligence but remember I'm not a lawyer and you have to contact legal counsel. You can check out google patents to see if this item is patent or not. We'll show you how to do this later. Is there an upswing of the trend? We're going to go show you how to check google trends to see if the product you're considering has a trend. Are they going up or down if they're sending because consumer preferences or current events and the trend will continue. That's great. Is it brand, herbal and customizable? Can you improve on its physical form without great expense. For example, can you throw a brand logo on it? Make a helpful modification, a handle or a foam codeine, fixed form factors will leave you less room for differentiation. The product you pick can start a cohesive product line. Your products shouldn't be a one off after you sell something different. Make sure it's part of a larger vision that you can cross solid customers who can buy initial product A with similar product. B Can you add any bonuses or free gifts? Think video handout bundling or e book. In this video, we talked about advanced product criteria. Congratulations. You've completed Meego One what you look for in a product. In the next video, we're going to get started with mini goal to where we will use our basic product criteria to find three products. And our first task in Me Eagle, too, is to choose a product category to start are searching.
Class Materials
Free Download
Bonus Materials with Purchase
Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.