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Advanced Product Criteria (9 Different Things To Look For)

Lesson 13 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

Advanced Product Criteria (9 Different Things To Look For)

Lesson 13 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

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Lesson Info

13. Advanced Product Criteria (9 Different Things To Look For)

Lessons

Class Trailer

Chapter 1: Part 1 - Introduction

1

Quick Overview of the Perfect Product System

06:15
2

Course Design & Resources

03:50
3

Amazon FBA Monthly Earnings

02:59
4

Meet Your Instructors

03:59
5

Setting Expectations

04:17
6

Key Concepts (Learn What Private Labeling Is And More)

08:16
7

Steps To Complete Before We Start

04:15
8

Chapter 1: Quiz

Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product

9

Everything You Need To Know About China

09:40
10

The Worst Categories (And Why Must Avoid Them!)

08:58
11

The Best Categories To Focus Your Product Search On

02:21
12

Basic Product Criteria (20 Different Things To Look For In A Product)

08:36
13

Advanced Product Criteria (9 Different Things To Look For)

05:40
14

Chapter 2: Quiz

Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products

15

Action - Choose A Product Category To Start With

02:51
16

Action - Install Unicorn Smasher Chrome Extension

02:59
17

Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet

16:16
18

Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

11:11
19

Action - Add Chosen Products To Our Product Comparison Sheet

02:13
20

Action - Calculate The Basic Criteria Score For Each Product

10:45
21

Chapter 3: Quiz

Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import

22

Action - Find Out If Our Products Pass The 5X Rule

08:21
23

Action - Find Out If Our Products Have A Low MOQ

03:07
24

Action - Find Out If Our Products Are Not Patented

04:42
25

Action - Find Out If Our Products Have A High RPR

07:24
26

Action - Find Out If Our Products Pass The Keyword Test

03:32
27

Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

11:54
28

Action - Find Out If Our Products Are Trending

02:39
29

Action - Determine If We Can Brand And Add Bonuses To Our Products

02:55
30

Action - Calculate The Advanced Criteria Score For Each Product

02:29
31

Action - Use Our Product Comparison Sheet To Make Our Final Product Decision

03:47

Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From

32

Action - Find 5 Potential Suppliers On Alibaba

06:24
33

Action - Send A Message To 5 Suppliers

15:57
34

Action - Evaluate Supplier Offers

06:13
35

Action - Create Counter Offers

06:01
36

Action - Run Suppliers Through The Supplier Scoring Rubric

12:27
37

Action - Decide On 2-3 Suppliers To Import A Sample From

04:45

Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product

38

Action - Calculate Profit Margin Estimate

11:24
39

Action - Research Competition For Our Product

05:32
40

Action - Find Possible Product Improvements

02:51

Chapter 7: Part 1 Conclusion

41

Review Of What You Did In This Course

01:56
42

Your Next Steps

00:25

Chapter 8: Part 2 Introduction

43

Welcome to Part 2!

01:33
44

Course Design & Class Materials

07:05
45

Why Speed Is Critical to Your Success On Amazon

01:58
46

How to Communicate & Build a Relationship With Your Supplier

02:00
47

Module Review

00:58

Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples

48

Module Introduction

01:12
49

Why You Must Get Product Samples

03:11
50

Why You Need to Establish a Relationship With Your Supplier

01:44
51

The Importance of Product Quality & Negotiating

01:29
52

Action - Place an Order for 2-3 Product Samples

07:22
53

Module Review

00:40

Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon

54

Module Introduction

01:03
55

Action - Evaluate Your Samples Using Our General Criteria

06:42
56

Action - Create Your Own Sample Evaluation Criteria

06:33
57

Action - Take Product Pictures

07:01
58

Action - Use the Quality of Your Product Sample to Negotiate

02:25

Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon

59

Module Introduction

00:55
60

Action - Create an Amazon Seller Account

01:47
61

Action - Choose Your Product Category to List In

01:27
62

Action - Buy a UPC Code (Barcode)

03:27
63

Action - Create Your Barebones Product Listing

03:44
64

Module Review

00:55

Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing

65

Module Introduction

01:39
66

Erik's Experience With U.S. Customs

02:01
67

Action - Complete Supplier Checklist

06:44
68

Action - Pay Your Supplier

01:06
69

Action - Select a Single FBA Warehouse

02:12
70

Action - Prepare to Send Your Amazon FBA Inventory

04:52
71

Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes

00:49
72

Module Review

00:48

Chapter 13: Part 2 Conclusion

73

Module Introduction

00:41
74

Action - Add Vital Product Information

03:01
75

Action - Add Product Variations (Optional)

00:45
76

Action - Update Product Offer

01:02
77

Action - Add In Compliance Information (Optional)

00:44
78

Action - Upload Product Images

00:49
79

Action - Update Product Description

03:34
80

Action - Add In Product Keywords

02:42
81

Action - Fill Out 'More Details' For Your Product

02:40
82

Module Conclusion

01:14

Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization

83

Module Introduction

00:43
84

How to Contact Amazon Seller Support

01:31
85

Action - Upgrade Your Amazon Seller Account

01:36
86

Review Of What You Did In This Course

01:55
87

Module Review

00:39

Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend

88

Quick Overview of Part 3 Structure

02:44
89

Viral Launch Fundamentals

03:54
90

Understand Amazon Seller Central

05:03
91

Search For Product Keywords For Future Optimization

07:11

Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign

92

Action - Create a Coupon For Your Product

06:54
93

Action - Share Product On 3+ FB Groups

03:36
94

Action - List Product On Jumpsend

07:11
95

Action - Setup JumpSend Email Campaign

03:39

Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing

96

Introduction to Amazon PPC

02:48
97

Campaigns, Adgroups, & Keywords Overview

04:21
98

Amazon PPC Key Metrics & Terminology

05:58
99

What the Bid Price Does

02:59
100

Ideal ACoS Calculator

04:06
101

Action - Export Keyword Report & Put in Google Sheets

03:25
102

Action - Add in Negative Keywords

01:45
103

Action - Set Your Listing Autoresponder Up For Maximum Reviews

02:35
104

Choosing the Right Fiverr Seller for Amazon FBA

04:26
105

Next Steps On Where to Go From Here

01:42

Final Quiz

106

Final Quiz

Lesson Info

Advanced Product Criteria (9 Different Things To Look For)

in this video. Eric's gonna give you some more really great information about what to look for when choosing a product. I don't want you to feel overwhelmed while you're watching this video. We've included the most important things that you need to remember in this sheet called the advanced product criteria sheet. And we recommend that you download and take a look at the sheet before you start this video you can find it in your resource pack it or download it as an attachment to this video. In this video. We will cover advanced product criteria. Let's go through the physical product specifications. Is the product viable? The first one is the five X. Rule. If you know anything about venture capital they typically aim for a 10 X. Return on their money. But we are aiming for a five X. Five X. Rule You can purchase including shipping for less than 20% of the sales price. Amazon takes approximately a 50% sales commission Then an extra few dollars for handling packing fee. So let's just say ...

they take about 30% of the total sales price. This leaves you with a 50% profit margin. Not bad personally. I like to have at least a 40% margin on my products which is why the Five X. Rules so handy. Low minimum order quantity or M. O. Q. You've heard me talk about this little before but this is basically the least amount you can get of a quantity. And just remember when we go through alibaba this minimum order quantity is not the minimum at all. So make sure your initial purchase can be for less than 500 units. Too much inventory in the beginning can be a prophet killer. I usually recommend for a first order between and 300 units depending on the category and item. Even if you're convinced that your private label product is a winner, I would highly recommend that you start off with a small order as possible. So you can prove the concept and make sure it sells. It's a horrible feeling after 1000 units and you find that nobody's buying your item and now you have to worry about long term storage fees and you just have to try and minimize your losses. Even if your supplier charges more per item by game, 100 units is always a safer play because you can always come back and order 1000 or more than that. So let's go through the market conditions. Is the market viable first, does it have a high RPR RPR stands for revenue per review. High revenues. Okay, but high revenue and low review count is much better. Here's how you would calculate RPR first, you're going to find the market leaders monthly revenue or anybody for that matter. For example, the top seller makes $24,000. Just so you know, we're going to show you how to find the monthly revenue of these products later by using Google extensions number to divide the revenue by the number of views they have. For example, it has 45 reviews. Let's take $24,000 divided by 45 reviews. The RPR or revenue per review is $533. That is a great RPR. So what does it mean if you compete with a similarly optimized listing for every review, you earn about $533, if you eventually overtake that competitor, it's not really a perfect metric, but it does produce a clear yes or no decision when looking for items to private label in review. Low R. P. R. Is bad and high. R. P. R. Is good. Does the product have multiple keywords? Is the product search for found and purchased through various keywords. This is a great way to make sure there are enough searches and there will be enough buyers for your product. You can benefit from this when it comes time to optimize your listing and search for amazon paid ads. For example, check Do the top three keywords in your category combined to over 100,000 searches a month. We'll show you how to do this. But we're going to use Google adwords to do this. Does the design stand out? I can't emphasize the importance of great branding because there are so many sellers on amazon that are so sloppy with their marketing by design. I don't only mean product design, I mean copyrighting pictures, packaging and so on. Be honest with yourself. Can you really market this product properly? A great thing to look for is a product where the seller cannot market it properly. You can market so much better. Go there and dominate that category. Is it patented? Just like I talked about before, suppliers in china don't really care about patents in the U. S. You need to do your own due diligence but remember I'm not a lawyer and you have to contact legal counsel. You can check out google patents to see if this item is patent or not. We'll show you how to do this later. Is there an upswing of the trend? We're going to go show you how to check google trends to see if the product you're considering has a trend. Are they going up or down if they're sending because consumer preferences or current events and the trend will continue. That's great. Is it brand, herbal and customizable? Can you improve on its physical form without great expense. For example, can you throw a brand logo on it? Make a helpful modification, a handle or a foam codeine, fixed form factors will leave you less room for differentiation. The product you pick can start a cohesive product line. Your products shouldn't be a one off after you sell something different. Make sure it's part of a larger vision that you can cross solid customers who can buy initial product A with similar product. B Can you add any bonuses or free gifts? Think video handout bundling or e book. In this video, we talked about advanced product criteria. Congratulations. You've completed Meego One what you look for in a product. In the next video, we're going to get started with mini goal to where we will use our basic product criteria to find three products. And our first task in Me Eagle, too, is to choose a product category to start are searching.

Class Materials

Free Download

AFBA 2.4 - Basic Product Criteria.pdf

Bonus Materials with Purchase

AFBA 1.1 - All Course Resources.zip
All Course Resources.zip
AFBA 2.2 - Product Categories.pdf
AFBA 2.3 - Product Categories.pdf
AFBA 2.5 - Advanced_Product_Criteria.pdf
AFBA 3.1 - Product Categories.pdf
AFBA 3.3 - Choosing_Product_Cheatsheet.pdf
AFBA 3.4 - Choosing_Product_Cheatsheet.pdf
AFBA 3.6 - Basic_Product_Criteria.pdf
AFBA 4.1 - Advanced_Product_Criteria.pdf
AFBA 4.2 - Advanced_Product_Criteria.pdf
AFBA 4.3 - Advanced_Product_Criteria.pdf
AFBA 4.4 - Advanced_Product_Criteria.pdf
AFBA 4.5 - Advanced_Product_Criteria.pdf
AFBA 4.6 - Advanced_Product_Criteria.pdf
AFBA 4.7 - Advanced_Product_Criteria.pdf
AFBA 4.8 - Advanced_Product_Criteria.pdf
AFBA 4.9 - Advanced_Product_Criteria.pdf
AFBA 4.10 - Product_Comparison_Sheet.pdf
AFBA 8.2 - All Course Resources.zip
AFBA 10.2 - General Sample Questions.pdf
AFBA 10.3 - Create Your Own Sample Criteria.pdf
AFBA 10.4 - Taking Product Pictures.pdf
AFBA 10.5 - Communication Cheat Sheet.pdf
AFBA 11.4 - Buying a UPC Code.pdf
AFBA 11.5 - Creating Your Barebones Listing.pdf
AFBA 12.3 - Supplier Order Checklist.pdf
AFBA 12.5 - Selecting a Single FBA Warehouse.pdf
AFBA 12.6 - Send _ Replenish Inventory Guide.pdf
AFBA 13.2 - Listing Your Product.pdf
AFBA 13.3 - Listing Your Product.pdf
AFBA 13.4 - Listing Your Product.pdf
AFBA 13.5 - Listing Your Product.pdf
AFBA 13.6 - Listing Your Product.pdf
AFBA 13.7 - Listing Your Product.pdf
AFBA 13.8 - Listing Your Product.pdf
AFBA 13.9 - Listing Your Product.pdf
AFBA 15.2 - Why You Need a Viral Launch.pdf
AFBA 16.1 - Create a Coupon.pdf
AFBA 16.2 - Facebook Product Promotion Spreadsheet.xlsx
AFBA 16.2 - Facebook Review Group Templates.pdf
AFBA 16.2 - List of Facebook Review Groups.xlsx
AFBA 17.1 - Introduction to Amazon PPC.pdf
AFBA 17.2 - Campaigns, Adgroups, Keywords.pdf
AFBA 17.3 - Amazon PPC Key Metrics _ Terminology.pdf
AFBA 17.4 - What the Bid Price Does.pdf
AFBA 17.5 - Ideal ACoS Calculator.xlsx

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