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Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

Lesson 27 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

Lesson 27 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

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Lesson Info

27. Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

Lessons

Class Trailer

Chapter 1: Part 1 - Introduction

1

Quick Overview of the Perfect Product System

06:15
2

Course Design & Resources

03:50
3

Amazon FBA Monthly Earnings

02:59
4

Meet Your Instructors

03:59
5

Setting Expectations

04:17
6

Key Concepts (Learn What Private Labeling Is And More)

08:16
7

Steps To Complete Before We Start

04:15
8

Chapter 1: Quiz

Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product

9

Everything You Need To Know About China

09:40
10

The Worst Categories (And Why Must Avoid Them!)

08:58
11

The Best Categories To Focus Your Product Search On

02:21
12

Basic Product Criteria (20 Different Things To Look For In A Product)

08:36
13

Advanced Product Criteria (9 Different Things To Look For)

05:40
14

Chapter 2: Quiz

Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products

15

Action - Choose A Product Category To Start With

02:51
16

Action - Install Unicorn Smasher Chrome Extension

02:59
17

Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet

16:16
18

Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

11:11
19

Action - Add Chosen Products To Our Product Comparison Sheet

02:13
20

Action - Calculate The Basic Criteria Score For Each Product

10:45
21

Chapter 3: Quiz

Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import

22

Action - Find Out If Our Products Pass The 5X Rule

08:21
23

Action - Find Out If Our Products Have A Low MOQ

03:07
24

Action - Find Out If Our Products Are Not Patented

04:42
25

Action - Find Out If Our Products Have A High RPR

07:24
26

Action - Find Out If Our Products Pass The Keyword Test

03:32
27

Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

11:54
28

Action - Find Out If Our Products Are Trending

02:39
29

Action - Determine If We Can Brand And Add Bonuses To Our Products

02:55
30

Action - Calculate The Advanced Criteria Score For Each Product

02:29
31

Action - Use Our Product Comparison Sheet To Make Our Final Product Decision

03:47

Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From

32

Action - Find 5 Potential Suppliers On Alibaba

06:24
33

Action - Send A Message To 5 Suppliers

15:57
34

Action - Evaluate Supplier Offers

06:13
35

Action - Create Counter Offers

06:01
36

Action - Run Suppliers Through The Supplier Scoring Rubric

12:27
37

Action - Decide On 2-3 Suppliers To Import A Sample From

04:45

Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product

38

Action - Calculate Profit Margin Estimate

11:24
39

Action - Research Competition For Our Product

05:32
40

Action - Find Possible Product Improvements

02:51

Chapter 7: Part 1 Conclusion

41

Review Of What You Did In This Course

01:56
42

Your Next Steps

00:25

Chapter 8: Part 2 Introduction

43

Welcome to Part 2!

01:33
44

Course Design & Class Materials

07:05
45

Why Speed Is Critical to Your Success On Amazon

01:58
46

How to Communicate & Build a Relationship With Your Supplier

02:00
47

Module Review

00:58

Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples

48

Module Introduction

01:12
49

Why You Must Get Product Samples

03:11
50

Why You Need to Establish a Relationship With Your Supplier

01:44
51

The Importance of Product Quality & Negotiating

01:29
52

Action - Place an Order for 2-3 Product Samples

07:22
53

Module Review

00:40

Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon

54

Module Introduction

01:03
55

Action - Evaluate Your Samples Using Our General Criteria

06:42
56

Action - Create Your Own Sample Evaluation Criteria

06:33
57

Action - Take Product Pictures

07:01
58

Action - Use the Quality of Your Product Sample to Negotiate

02:25

Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon

59

Module Introduction

00:55
60

Action - Create an Amazon Seller Account

01:47
61

Action - Choose Your Product Category to List In

01:27
62

Action - Buy a UPC Code (Barcode)

03:27
63

Action - Create Your Barebones Product Listing

03:44
64

Module Review

00:55

Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing

65

Module Introduction

01:39
66

Erik's Experience With U.S. Customs

02:01
67

Action - Complete Supplier Checklist

06:44
68

Action - Pay Your Supplier

01:06
69

Action - Select a Single FBA Warehouse

02:12
70

Action - Prepare to Send Your Amazon FBA Inventory

04:52
71

Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes

00:49
72

Module Review

00:48

Chapter 13: Part 2 Conclusion

73

Module Introduction

00:41
74

Action - Add Vital Product Information

03:01
75

Action - Add Product Variations (Optional)

00:45
76

Action - Update Product Offer

01:02
77

Action - Add In Compliance Information (Optional)

00:44
78

Action - Upload Product Images

00:49
79

Action - Update Product Description

03:34
80

Action - Add In Product Keywords

02:42
81

Action - Fill Out 'More Details' For Your Product

02:40
82

Module Conclusion

01:14

Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization

83

Module Introduction

00:43
84

How to Contact Amazon Seller Support

01:31
85

Action - Upgrade Your Amazon Seller Account

01:36
86

Review Of What You Did In This Course

01:55
87

Module Review

00:39

Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend

88

Quick Overview of Part 3 Structure

02:44
89

Viral Launch Fundamentals

03:54
90

Understand Amazon Seller Central

05:03
91

Search For Product Keywords For Future Optimization

07:11

Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign

92

Action - Create a Coupon For Your Product

06:54
93

Action - Share Product On 3+ FB Groups

03:36
94

Action - List Product On Jumpsend

07:11
95

Action - Setup JumpSend Email Campaign

03:39

Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing

96

Introduction to Amazon PPC

02:48
97

Campaigns, Adgroups, & Keywords Overview

04:21
98

Amazon PPC Key Metrics & Terminology

05:58
99

What the Bid Price Does

02:59
100

Ideal ACoS Calculator

04:06
101

Action - Export Keyword Report & Put in Google Sheets

03:25
102

Action - Add in Negative Keywords

01:45
103

Action - Set Your Listing Autoresponder Up For Maximum Reviews

02:35
104

Choosing the Right Fiverr Seller for Amazon FBA

04:26
105

Next Steps On Where to Go From Here

01:42

Final Quiz

106

Final Quiz

Lesson Info

Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

in this video, we want to see if we could create a product listing that would beat our competitors up until this point. Most of the criteria has been very clear cut. Either the numbers work out and we put a yes or the numbers don't work and we put a no. This criteria here is going to be a little bit more subjective, but we still have some very important indicators that could tell us whether we could create a product listing that would beat our competitors or whether that be a very hard thing to do. Let's get started by looking at the double dog leash. We're gonna open up an internet browser, head over to amazon dot com and type in double dog leash and we're gonna look at a few of the listings here. And the most important thing we're looking at is the images. The images are what sell the products besides the images, some other really important factors to look at are the product title. Are they using keywords that are optimized for the search And also the five bullet point description of...

the item. Let's take a look and I'm just gonna go straight to the first listing that's not sponsored and click on it. And the first thing I'm taking a look at are the images and this example listening here has a lot of images and they seem like very high quality images. And another thing is to have a picture of the product and use. So it seems like this listing is pretty good on their photos. Next up, we want to take a look at the product title and just by the length of the title and the type of words they're adding in there. It does look like they optimize their title by putting as many helpful keywords as they could in there. And the third thing that's really important for us to look at are the bullet points. And if we were to read these bullet points, we would see that it's a great description that's well thought out and also includes a lot of the keywords that their ranking for. So besides those three factors which are the most important, we have a few other things that we could take a look at if we scroll down, we can take a look at their product description. Is it just a plain block of text or is it formatted? Which in this case they formatted it with bold lettering and made it look nice with how they space it out. And another thing besides that is we can look at the number and the quality of the reviews And they have a lot of reviews and it's a pretty high rank 4.5 out of five stars. And just by looking at some of these reviews, we can see that these are high quality reviews. They're not short reviews that say great products and that's it. These are very descriptive and people spend a lot of time writing these for this reason I would say that this would be a very hard listening to compete with because they're doing a lot of things really well. But let's take a look at some of the other listings and see how they're doing. I'm gonna take a look at this one and the first thing I'm taking a look at our the product images and these images look very nice. They give a lot of information about the product and they also showed the product in action. Next up is the product title and it's shorter than the other products and there's not as many keywords in it, but it still looks like it's pretty well thought out. If we scroll down, we see there was a lot of thought put into these five bullet points and they seem descriptive and include important keywords. It will scroll down, take a look at the product description and it doesn't look as nice as the last product, but they have put some thought into this. It is spaced out pretty well, but there's no html formatting, which you can tell because none of the fonts are bold ID or have a special look to them. And finally, if we take a look at the reviews, We'll see that it has a very high average 4.7 out of five. And if we scroll down, it looks like these are well thought out reviews for the most part, the customers have spent a lot of time writing these reviews and it's not just a quick, I love it or this is a terrible product. Let's keep looking at some of these other products and I'm tending to lean towards products that are similar to the one that I found on Alibaba that I was thinking about importing and that's why I'm choosing this product here and again, we have a really great listing. It looks like some high quality product photos that show it in use and well thought out title with a lot of keywords in it. They're making use of most of the bullet points for them and they're pretty descriptive. The product description is pretty much nothing. So that's one thing that we could definitely improve on in our own listing. And the review average seems pretty good. And if we scroll through the reviews, it looks like these are what very well thought out reviews given the information that I've looked at so far, I'm gonna go back and say that No, I don't think it would be very easy to create a product listing that would beat our competitors. Now, let's take a look at the acrylic stapler and I'm gonna click on the first one here and take a look at the product images and these product images are okay, but I don't think they're that great. None of them really show the stapler in action. I mean, this one kinda does, but not really, it feels really fake. And I think we could beat them by creating better product images. The title is descriptive but it doesn't look like it includes a lot of keywords and I think we can do a better title than this. And same with the bullet points, there's not a lot of thought put into making these really helpful and we could definitely improve upon that. If we scroll down, there's not much to the product description, it just looks like one or two sentences of plain text and the review average is pretty high and these reviews do you look pretty well thought out But given all the rest of the information that we saw, I think we still could beat this listing and we could create a better product listing. Let's take a look at the one below it. Here we have one product image. Very little use of the bullet points. A very short title. That's not very descriptive or including helpful keywords, not much thought into the product description And the reviews are not that great. 3.7 out of five stars definitely. I think we could very easily beat this listing. Let's take a look at at least one more. This seems to be the best listing for the stapler so far. Just by looking at these photos, they have a photo of it in use and they look like high quality photos that make the product seem very nice. The title is a little more well thought out. It's more descriptive and includes more keywords and if we scroll down we can see they're taking huge advantage of all of these bullet points. The product description is not perfect. We can improve upon that And the review are pretty high 4.5 out of five stars. And these seemed like very well thought out reviews. Some people definitely took a lot of time to write these overall. I think that this listing right here would be a little bit tougher to compete with. But given that the other two we looked at were not very good. I think overall we could create a listing that would compete with most of our competitors for this product and I'm going to click yes here. Finally we have the belly cast cat and let's take a look at the first one here. So it seems like they have some pretty good images. None of the images of the product actually in use, but it still gives you a good idea of what the product looks like. The title could be improved. Its very short, not very descriptive or including helpful keywords. They did a pretty good job of taking advantage of their five bullet points. There's a lot of information in the product description page, but it's not formatted at all. And for that reason, I think we could do a much better job here and the review average is pretty good and the reviews are seems like very high quality, well thought out. Let's take a look at another listing here. We have some images that are good but not great. A title that seems very short and not very descriptive or helpful. Keywords the bullet points are not being taken advantage as well as they could for one you have the same thing repeated twice and they're just not that descriptive and including that many keywords. The product description is not formatted. Well, I think we could definitely improve that. And the review seemed pretty well thought out With the average of 4.4 out of five. Let's take a look at one more here here. We could definitely improve on these product images. Same with the title. We could also improve these bullet points including more helpful texts. We could improve upon the product description and definitely improve upon the rating overall. I would say yes, we could create a product listing that would beat our competitors for this product in this video, we found out if we could create a product listing that would beat our competitors in the next video, we're going to see if our products are trending, pause this video now and don't move on until you found out whether or not you could create a listing that would beat your competitors

Class Materials

Free Download

AFBA 2.4 - Basic Product Criteria.pdf

Bonus Materials with Purchase

AFBA 1.1 - All Course Resources.zip
All Course Resources.zip
AFBA 2.2 - Product Categories.pdf
AFBA 2.3 - Product Categories.pdf
AFBA 2.5 - Advanced_Product_Criteria.pdf
AFBA 3.1 - Product Categories.pdf
AFBA 3.3 - Choosing_Product_Cheatsheet.pdf
AFBA 3.4 - Choosing_Product_Cheatsheet.pdf
AFBA 3.6 - Basic_Product_Criteria.pdf
AFBA 4.1 - Advanced_Product_Criteria.pdf
AFBA 4.2 - Advanced_Product_Criteria.pdf
AFBA 4.3 - Advanced_Product_Criteria.pdf
AFBA 4.4 - Advanced_Product_Criteria.pdf
AFBA 4.5 - Advanced_Product_Criteria.pdf
AFBA 4.6 - Advanced_Product_Criteria.pdf
AFBA 4.7 - Advanced_Product_Criteria.pdf
AFBA 4.8 - Advanced_Product_Criteria.pdf
AFBA 4.9 - Advanced_Product_Criteria.pdf
AFBA 4.10 - Product_Comparison_Sheet.pdf
AFBA 8.2 - All Course Resources.zip
AFBA 10.2 - General Sample Questions.pdf
AFBA 10.3 - Create Your Own Sample Criteria.pdf
AFBA 10.4 - Taking Product Pictures.pdf
AFBA 10.5 - Communication Cheat Sheet.pdf
AFBA 11.4 - Buying a UPC Code.pdf
AFBA 11.5 - Creating Your Barebones Listing.pdf
AFBA 12.3 - Supplier Order Checklist.pdf
AFBA 12.5 - Selecting a Single FBA Warehouse.pdf
AFBA 12.6 - Send _ Replenish Inventory Guide.pdf
AFBA 13.2 - Listing Your Product.pdf
AFBA 13.3 - Listing Your Product.pdf
AFBA 13.4 - Listing Your Product.pdf
AFBA 13.5 - Listing Your Product.pdf
AFBA 13.6 - Listing Your Product.pdf
AFBA 13.7 - Listing Your Product.pdf
AFBA 13.8 - Listing Your Product.pdf
AFBA 13.9 - Listing Your Product.pdf
AFBA 15.2 - Why You Need a Viral Launch.pdf
AFBA 16.1 - Create a Coupon.pdf
AFBA 16.2 - Facebook Product Promotion Spreadsheet.xlsx
AFBA 16.2 - Facebook Review Group Templates.pdf
AFBA 16.2 - List of Facebook Review Groups.xlsx
AFBA 17.1 - Introduction to Amazon PPC.pdf
AFBA 17.2 - Campaigns, Adgroups, Keywords.pdf
AFBA 17.3 - Amazon PPC Key Metrics _ Terminology.pdf
AFBA 17.4 - What the Bid Price Does.pdf
AFBA 17.5 - Ideal ACoS Calculator.xlsx

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