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Introduction

Lesson 1 from: Instagram Ads Fundamentals

Sharon Lee Thony

Introduction

Lesson 1 from: Instagram Ads Fundamentals

Sharon Lee Thony

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Lesson Info

1. Introduction

Lesson Info

Introduction

Hi there. I'm Sharon lee Tony a digital marketer with over 15 years of experience in marketing some of the biggest and most loved brands in beauty, travel and lifestyle. In my career I've helped to create and manage campaigns for brands such as dove ole Vaseline como, hotels and resorts and even the girl scouts where I love to eat thin mints. I also teach digital marketing classes and workshops at general assembly. I often consult with startups and small businesses on their social media advertising campaigns. Instagram is the fastest growing social media platform and a must have tool for any digital marketer. Instagram works best for the beauty, lifestyle and travel sectors. I've been able to leverage the best practices that I've learned from big corporate brands to apply them to smaller, more niche brands with limited budgets. I'm here to share that knowledge with you as well. This course is for anyone who wants to learn how to enhance their knowledge of instagram's marketing tools to...

expand their digital marketing skill set. I'm offering this course on fiber because I believe in their mission to change the way the world works together and empower folks like yourself who are looking to learn more and provide great value to your clients by taking this course, you'll gain the knowledge of how to create inspiring and engaging instagram campaigns that will drive real business results for your clients. You'll be smarter about tagging and tracking campaigns including how to set up and use the facebook pixels. You'll also learn to define the best custom and lookalike target audiences for your clients objectives, create inspiring ad content, as well as take away a few best practices on reporting and optimization. In google analytics. I hope that you decided to join me for fibers very first instagram ads course and that this is the first of many times that we will be getting to know each other. Mm hmm.