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Ad Manager

Lesson 13 from: Instagram Ads Fundamentals

Sharon Lee Thony

Ad Manager

Lesson 13 from: Instagram Ads Fundamentals

Sharon Lee Thony

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Lesson Info

13. Ad Manager

Lesson Info

Ad Manager

facebook ads Manager allows for much greater flexibility when it comes to creating campaigns as well as measuring them as with any marketing campaign. The first step is going to be selecting an objective and this is absolutely critical when you are building your campaign. Now, I will walk you through the steps and then we'll dive into each of these in a moment. So here you'll select an objective. You will name your campaign, I'm going to call this a test campaign. The next step will be for you to create an ad set within an ad set. You'll be selecting your audience, you'll be selecting your placement, which is where the ads will be showing. You'll also be determining your budget, whether it's a daily budget or a lifetime budget. And then finally, you will be selecting a piece of creative or uploading content so that you can run that as as your creative. These are the overarching steps that it would take um to actually create a campaign in as manager. And I will dive you through each of ...

these in depth in a moment.