The second step, it said, then select your target audience. And ads Manager has a very powerful way of reaching various audiences. Through targeting and segmentation. You can either build an audience and ads Manager using some kind of demographic or psychographic information about your targets interests. But for now we're going to keep this broad, so we're going to pretend to sell some fitbits and we're going to sell them to maybe people in the US, Um who are 18-65. And we're just going to keep it very broad and just maybe select primarily women, let's say who might want to buy these fitbits. We'll talk about more detailed and strategic targeting in the next chapter.