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Budget & Schedule

Lesson 17 from: Instagram Ads Fundamentals

Sharon Lee Thony

Budget & Schedule

Lesson 17 from: Instagram Ads Fundamentals

Sharon Lee Thony

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Lesson Info

17. Budget & Schedule

Lesson Info

Budget & Schedule

the next step would be to determine your budget or for you and your client to determine your budget. So here, just like on instagram you have a range of choices um here though you can set either a daily budget or a lifetime budget and specify what that is and that budget is going to change. Your estimated results here. That are shown on the right. So currently at a budget of $20 a day targeting everyone in the US men meant No I think we had said everyone in the U. S. 18 to 65 just women, We can reach 1300 to people per day. If I were to increase that budget to $200 a day, you can see how my estimated daily results have also increased by by 10 times about. And so your budget will determine the types of results that you're getting from this campaign. And ads manager will predict approximately what types of results you should be getting. You'll also select a schedule. So this is where you can choose to either run your ad continuously. Um you can start and end date. I often recommend that...

you do set a start and end date because it's great to just going to keep track of everything. It's a little bit risky to run things continuously if you tend to forget that it's going and then here you'll optimize for ad delivery. So there are different ways that you can um tell the system what you're looking for it to do when it comes to driving traffic which is the objective that we chose. I like to choose landing page views because to me that's a definitive way that you can track that someone has actually reached the page that you're trying to drive them to. Other ways that you can optimize for these ads are either link clicks, which just means that they've clicked on the link that's in the ad itself or you can optimize for impressions or daily unique reach. So that's all going to be something that you determine with your client. You can either choose to do the default bid strategy, which will be getting the lowest cost and therefore getting the most landing page views for your budget. Or you can set a bid cap. And so let's say you've decided with your client that you don't want to spend more than $2 per page view Or maybe it's $10 a page view, whatever that might be. Um, but you would set that amount here. You would get charged based on how you've decided to um select how you wanted to optimize the ad and what your objectives were. And then you would move on to the actual ad creation