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Why Instagram

Lesson 2 from: Instagram Ads Fundamentals

Sharon Lee Thony

Why Instagram

Lesson 2 from: Instagram Ads Fundamentals

Sharon Lee Thony

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Lesson Info

2. Why Instagram

Lesson Info

Why Instagram

Why Instagram Instagram is the fastest-growing social media network. It currently has one billion users and over half of those users are on that platform every single day looking to hear from brands and companies. About 80% of those users are actually following brands that they really truly enjoy hearing from. And million of those accounts are using Instagram stories and so it's a great place for brands and businesses to be, especially if they're visually driven and they want to be able to engage users that are also the types of users that are interested in receiving visual content. The types of businesses that tend to do best on instagram are those that are very visually driven and visually engaging travel businesses or any kind of companies involved in travel destinations are obviously using beautiful images of the locations where they are based to create inspiration. Car companies are doing really well on instagram. Aston martin here as you can see has shown one of their beautiful ...

cars. Um, on, on a gorgeous mountaintop overlooking a sunset. It's a great way that you can appeal to an aspirational side as well as an inspirational purchase when it comes to, not just the car, but the places that the car can take you, what's really important about instagram is that you use it to tell a story and that you don't use it to sell directly to the, to the consumer people are on instagram to learn more about people about other people but about other brands and companies as well. And so stories have to be told in a very visually and very authentically appealing way. The way that instagram ads can work into the marketing funnel is that they can actually be placed in almost every single stage of the process at the awareness phase, instagram ads can be used to help generate reach or local awareness for businesses that want to generate foot traffic into their stores at the consideration phase where users or consumers might have already heard about you, instagram ads can help to drive website traffic to help folks to find your videos and maybe engage with some of your content a little bit deeper as well as for you to be able to serve advertising to those people that may not already be following you, but could potentially end up wanting to hear from you more. And then finally at the conversion phase, after they've learned a little bit about you and you've already been able to generate aware awareness and interest. You can use ads to truly generate website revenue for your business by either generating conversions on your website through a purchase or by an email sign up. You can also use instagram ads to serve up dynamic content so that you can truly use it for retargeting where folks have seen your product or service earlier and you're reminding them again through instagram ads and we'll go into all of these in a second. And so that's why instagram is so relevant today because it's a highly engaging platform, especially for businesses with visually driven content.