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Research & Insight

Lesson 29 from: Instagram Ads Fundamentals

Sharon Lee Thony

Research & Insight

Lesson 29 from: Instagram Ads Fundamentals

Sharon Lee Thony

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Lesson Info

29. Research & Insight

Lesson Info

Research & Insight

if your client already has incredible, gorgeous content that you can also use in your ads, you're in a good place. However, take note that all other business is doing well on instagram also have gorgeous, incredible content. So no pressure. Right Before you start developing the ads themselves, audit the Instagram activities of your client's 3-5 competitors and 2-3 lifestyle aligned brands. Things to note would be things like what images visuals or video content are getting the most engagement. What are some themes that they are communicating in their content? Are they consistent with their content strategy or do they take risks posting unexpected content or find new ways of engaging followers? What trends do you notice? Is everyone posting latte art or shots of their toes in the sand? If so, why are those pieces of content working so well with this audience And most importantly, what types of content can your client offer that will make it stand apart from the competition while still s...

peaking to the customer in a way that he or she will enjoy because instagram is such a visual medium. The imagery you select for your content is highly important for representing your brand other resources. That could be helpful. Are creating templates for instagram stories, canvas is one of my favorites for creating templates and style guides or if you're comfortable with Photoshop later has customizable and downloadable templates that you can edit and refine as well. The calls to action for your ad are as important as the visuals ads manager provides a range of default calls to action such as learn more sign up by now and others. When you develop your captions for ads, make sure that you are speaking to your audience in the right tone of voice. Although you are creating an ad to sell something, you don't want to sound overly sales or desperate. The words that you choose for your description should be authentic to the brand and should communicate with the audience in the same ways that your organic instagram content does.