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Instagram Hall of Fame

Lesson 31 from: Instagram Ads Fundamentals

Sharon Lee Thony

Instagram Hall of Fame

Lesson 31 from: Instagram Ads Fundamentals

Sharon Lee Thony

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Lesson Info

31. Instagram Hall of Fame

Lesson Info

Instagram Hall of Fame

best practices for creative. Here are some examples of instagram ads that have been inducted into the instagram at Hall of Fame, domino's ran an ad, which was a completely product focus as you can see here. They've got a picture of one of their pizzas and they were also able to use the pizza emoji in their caption as well. So it was a very fun way that they tied together their product offering with um their actual message in the caption to inspire and delight their audience is Brooklyn in which is a linen company created a boomerang of someone literally jumping out of bed to celebrate their biggest sale of the year. So it was a fun way that they utilized one of instagram's features to showcase their new products and to drive their message. Glossier offered a product demo and which was very much in line with the typical makeup tutorials that their audience would typically be watching. So not only was Glossier talking about a new lip gloss that they had launched, but it was done in a way...

that was akin to what their followers would typically be used to when it came to having another influencer showcase a new product or service from this from a beauty brand. And then lastly, probably one of the most interesting ones of this year was sonic drive ins square shakes instagram campaign during Coachella Sonic drive in, created square shaped milkshakes that you could order through instagram and so they were able to utilize that opportunity of having a bunch of people at an event at one time, Having created a custom product just for that event, and leverage that platform to connect that community visually to not just order the product, which is pretty cool through the ads, but also that inspired anybody at Coachella who had the sheikh to then also post on their own instagram feed, what they had, because the sheikhs themselves were so visually appealing, as you can see.