So now you've been able to learn about all of the best practices for how to develop engaging and inspiring creative campaigns on instagram. We've been able to talk through some best practices and some case studies on how other companies have utilized both visuals copy and compelling calls to action to help their clients to get the results that they would like through instagram. And the next step will be for us to take a look at how you can really tell if these campaigns are performing well. So we're about to dive into reporting and testing as well as optimization in facebook ads manager. Follow me as we dive into this new world of metrics.