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Introduction

Lesson 34 from: Instagram Ads Fundamentals

Sharon Lee Thony

Introduction

Lesson 34 from: Instagram Ads Fundamentals

Sharon Lee Thony

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Lesson Info

34. Introduction

Lesson Info

Introduction

you have now touched on all aspects of creating and deploying a campaign and we're about to talk about how you can measure the results of those campaigns to see what's working for your clients in this chapter we'll talk about reporting, testing, optimization and google analytics and it's important to keep in mind that each client is going to have their own goals and their own objectives. So some clients might want to generate leads by collecting email addresses. Other clients might be interested in driving traffic to either their website or into the stores and most clients probably want to generate revenue primarily on their website. What we're going to talk to you about today are ways that you can use ads manager to look at not just the campaign results but to truly start to understand what is it about? The campaigns that are working the best for you. You'll be able to learn how to split, test various versions of the campaign so that you can test content, test strategy, test targeting...

, test placement and also be able to stop the campaigns that might not be performing very well as well as continue and improve upon the ones that are doing well for your business. In terms of google analytics, it's important to understand that instagram marketing, although it happens on instagram is driving traffic into your client's website and so understanding how to use google analytics to really measure the results of these campaigns are absolutely critical so that you can track the customer journey from instagram onto the website and all of the behaviors that they take afterwards on the website. That might result in conversions or revenue or additional traffic to other places on the website as well. We'll be teaching you how you can track and tag your campaigns so that when people do arrive on to the website, you can tell exactly where they came from and exactly what content and campaigns drove them into the site itself. So let's get started with reporting and optimization.

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