Promoting a Post
in this chapter, we'll be talking about how to promote a post directly on instagram. A promoted post is the simplest way that you can run an instagram ad. You can do it right in the app itself as you're on the go. And it's great for when you want to highlight existing content to get more exposure for your client. So I've often used it to gain more followers, maybe create some more awareness and I've definitely used it to boost posts that are newsworthy or that highlight promotions. It's a it's also a great way to be able to test content with new audiences as well, where you might not already have a target audience set and you want to put that out there and see how a potential audience that looks very similar to your followers might be responding to your current content. So now let's dive in and we'll open up the app and I'll teach you how to promote a post directly from instagram. There are two ways you can advertise on instagram, you can either promote a post in the app or you can cre...
ate a separate campaign using facebook ads manager promoting a post, works best when you want to generate awareness or engagement of your current content in this chapter, we will focus on how to promote an existing instagram post, promoting a post is the simplest way to boost your client's content to increase exposure so that you can gain awareness, build followers engage current audiences or highlight news about the brand to a specific group of people. Let's do this together. Please open your instagram app and you can either promote a post on your own or follow along with me, log into the instagram profile and select promotions. Then create promotion and choose the instagram posts from your account that you'd like to promote and transform into an ad. The second option is to click on the actual post itself and then select promote under the post. The image caption and tags will all remain the same. So keep that in mind as you make your selection. If you're looking to use this promotion as a way to engage new followers, it's a good practice to select the post that already has performed well with high engagement, likes and comments. You can do this by viewing insights of that specific post. If you're looking to share something with existing followers or audiences, maybe an announcement or an offer, make sure that the news or offer is clear in the image or the caption and be certain of your offer because once you use a post for a promotion, you can't edit it