Skip to main content

Budget

Lesson 8 from: Instagram Ads Fundamentals

Sharon Lee Thony

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

8. Budget

Lesson Info

Budget

the next step then is to figure out how much of a budget you'd want to spend on your ad. Sometimes a budget is already preset by your client or maybe something that you need to determine for them. And how do you figure this out instagram lets you spend between a dollar to $1000 per day on each, add something I do is set a small budget like $5 and let it run for seven days to see how the results begin to trend. If I'm seeing results in the direction I want at that budget level, then I invest more money into it. If I'm not, then I look at the creative or content or targeting to determine if it's something else affecting the promotion results as for duration. The time frame should be determined based on the objectives that you set forth in the beginning. If the promotion window is one week, then run it for one week. If this is a longer brand awareness initiative Then perhaps days would be more reasonable. And then finally after you've run your campaign, you'd also want to look at the pro...

motion insights on instagram there, you'll see a snapshot of your campaign results, some of the things that can be tracked, our clicks, calls, profile, visits, websites, visits, directions, impressions, discovery, spend an audience and I'll walk you through a real life example now