Placement on Instagram Only
when it comes to placement. And this is probably one of the simplest tricks that um, a lot of folks don't know about the way that you use ads manager to run an instagram ad is truly just by only checking instagram as a channel that you wanted to run on. So ads manager because it's only because it's a facebook product will serve ads on default to all of facebook's various locations, whether it's a facebook feed or in stream in the videos, the marketplace and so forth. But all you need to do is edit your placements on check facebook Uncheck the audience network, which is a network of about 20,000 websites that Facebook owns where they have display inventory. And so that's how, you know, you might um, attempt to buy a pair of shoes and put them in a shopping cart and forget to check out and you see that pair of shoes follow you all around the internet, especially when you're on facebook and instagram. That's because it's following you through the audience network and then you'll also unch...
eck messenger because you don't want your ads running in there. So now we have checked our instagram feed and instagram stories and maybe even within this, depending on your client's objectives, you may decide that you only want really want to be running ads in one of these two, but for now I'm going to leave both checked as well