where possible include your keyword in the U. R. L. If you're a building company that offers a range of building services, make sure your keyword is in the U. R. L. In each of the services pages. If you're a single location business, you don't need to include your business location in the U. R. L. Like. So however, if you're a larger company that services multiple cities, it makes sense that your you are L structure will be different and it might look a little something like this. Your company website name forward slash the location forward slash services and the various services that you offer. An alternative depending on which you prefer could be your company name, your website, name forward slash location forward slash different services. So either can work and all the U. R. L. Paths here in this example or in these examples contain the service keyword so either will suit for a multi location business.
Bonus Materials with Purchase
The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)