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Lesson Info
17. YouTube, Maps, and Socials
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
YouTube, Maps, and Socials
adding a Youtube video onto a web page can be great for reinforcing local sc. Oh signals. Youtube is owned by google. So they give a lot of weight. Two youtube videos and from an S. C. O. Perspective Youtube videos provide us with another way to signal to google that you're a local business. The S. C. O. Value is contained in the title of the video. So when you upload a video to youtube, you need to include your keyword and target location in the video title, here's an example title that would be ideal if your company is a builder in the bay Area, Build a bay area builders, John Smith and Sons, be sure to add a video description with the video to again, you can include your keyword and any keyword variations here too and try to aim for 300 word video description if possible. Also include your U. R. L. In the description section. This counts as a back link to your website and it's helpful for anyone watching the video so that they can click through and visit your website too. In general...
, videos work really well because they're a great way to explain what your business does or to give website visitors a peek behind the scenes, but sometimes producing a video can seem like a major project. My advice is to not waste your time by trying to create a video yourself. What I'll do is head over to Fiverr and find someone to edit a video for you. A simple and quick solution is using still images to create a short 32nd video rather than actual video footage. And many companies opt for this to save time and money. Google maps and beds are another great local S. C. O. Signal that are also relevant and useful for your website visitors. Local S. C. O. Is all about your business location and local signals. So embedding a map is a great way to reinforce this maps. Tell google exactly where your business is located and google loves this. Most of you will already do this by default, but it's important to include links to your social media properties on your website too. The convention is to include them in the footer section of the site here. Now if you have a multi location business, each location should have their own social media accounts. They shouldn't share one like. So this is a link to Pizza Hut's Redwood City facebook page. Not facebook, not Pizza Hut's general facebook page and that's important. Each location needs its own identity.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!