Why is Schema Markup Important for SEO
Lesson 38 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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Why is Schema Markup Important for SEO
Lesson 38 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lesson Info
38. Why is Schema Markup Important for SEO
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
Why is Schema Markup Important for SEO
95% of websites do not have schema dot org markup in place or they have it set up incorrectly schema dot org. Markup highlights the important information on a web page so that google crawlers can immediately understand it. A piece of text on a page can be highlighted as a critical piece of information that google needs to be aware of. So your address changes from words on a page to the address of your business. When schema is applied a name in a blog post becomes the author of the article with schema. Review scores go from being stars on a page to a score that google can interpret and display in the search results. Like so in local sc Oh there are several key elements on a web page that we want to mark up as clearly as possible. Your business name, address and phone number N A P are the most important elements for local sc. Oh but things like your opening hours, your social media accounts and even your logo are important too, adding schema. Markup highlights all this critical local dat...
a on your website. So that google sees everything clearly and connects the dots between your website, your google, my business listing your social media accounts and displays this information in the search results. We can even tell google what type of business you are using schema. Are you a local business, a dentist, a medical center. All the options are contained within schema dot org organization schemer. So when you go and create schema for your business you're telling google everything they need to know about your business. You're saying we're a retail store. These are our customer reviews. These are our opening hours, this is our address and so on. This is best practice, and google loves it. But the thing is, the vast majority of businesses have no idea what schema is or how to use it.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!