AFTER THIS CLASS YOU’LL BE ABLE TO:

• Conduct thorough keyword research to target the right local keywords for your site.
• Conduct professional competitor research.
• Implement technical SEO to ensure that your sites stands out ahead of 95% of competitors.
• Optimize your website in Google My Business listing.
• Build local citations and understand the importance of NAP consistency.
• Source backlinks and perform local blogger outreach.
• Audit local outreach targets and avoid anchor text over optimization.
• Perform off-site SEO to rank your website in the organic search results.
• The key principles of on-site SEO.

ABOUT ALASTAIR'S CLASS:

Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this Local Search Engine Optimization class that will put your brand on the map.

Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance.

By the end of this class you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.

WHAT YOU WILL LEARN:

• What local SEO is and why it is important for your website’s success
• The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
• The ins and outs of Schema Markup and why it’s important for your local business
• Setting up and optimizing Google My Business
• How to apply keywords across your site
• How to perform image SEO and Geotagging
• Manage location pages for multi-location businesses

WHO THIS CLASS is FOR:

• Marketing managers and reps needing to gain a solid handle on Local SEO
• Anyone wanting to start a professional career in Local SEO
• SEO specialists wanting to improve on their skills
• Business and site owners wanting more organic traffic
• Web programmers, designers, front-end and full-stack developers looking to diversify their skill set
• All levels of experience

ABOUT YOUR INSTRUCTORS:

SEO expert with 8+ years experience in guiding early-stage businesses to achieve organic traffic growth, market share and profitability. Alastair is a successful agency owner and Fiverr Pro Seller. He has taken multiple brand-new websites to #1 rankings around the world using his proven local SEO methodology.