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Competitor Research - Quick Checks

Lesson 10 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

Competitor Research - Quick Checks

Lesson 10 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

10. Competitor Research - Quick Checks

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

Competitor Research - Quick Checks

to begin with. I'm going to show you an easy and quick way to assess the competitiveness of your niche and we're going to need the Mosebar tool to help us with this. Just go along and add it as a chrome extension in the chrome store. Now, Maude's rates websites authority using their proprietary domain authority rating. Which gives scores which gives websites a score out of D. A. One being the lowest D. 100 being the highest. Once you activate it you'll see beneath all of the listings A. P. A. And the D. A score. So if we take the example that we're using here of dog groomers London, we need to check two things for our quick competitive checks. First is the keyword in their title tag. And what is the domain authority of the top websites is the key word in the title tag. The title tag. This is very important in sc oh we'll focus more on it later but it's these 60 characters that we can see uh down the page right here. So as dog groomers London targeted by these sites as you scroll throu...

gh, we'll see that none of these sites have dog groomers London. And the title tag, This first check tells us this market is not very competitive. These businesses have not optimized their website for our target keyword. The next check we want to make is what is the domain authority of the top five sites? 100 is the highest one is the lowest. We can see that there's lots of low numbers on this page. D. A one D. A seven A D A 28. It's a sign of a low competition market, you'll be able to rank your website in the top five results easily. What we don't want to see is if we have a D A 20 website, we don't want to see a bunch of D A 40 D A 50 results on this page that will be very hard to beat. We want to see scores that are the same or lower than ours to give us an idea of if we're able to compete in this market now, what about the local pack results, how can we assess those? Because we want our business to appear here to checking these, we see that all the listings have a physical address. They have pet grooming category selected and they have a solid number of reviews and this tells us that the local pack will require a little more work to Rankin than the organic section for this keyword, but it's achievable because these listings are not backed by powerful websites. And this does help. Now let's find an example of a more competitive local marketplace so that we can see another perspective, let's try a different search for helicopter tours, Las Vegas. Now, this is a high value local term that's going to be more competitive than our previous example. Now let's try the same. Two checks again with this more competitive Local search. We want to see is the key word in the title tag in this case. The keyword is in the title tag of many of the results, not exactly the same, but a very close variation. We see las Vegas night, we see helicopter tours, las Vegas, helicopter tours, Grand Canyon helicopter tour, Las Vegas. So yes it's it's in there a lot. The next check we want to do is the domain authority of the top five competing websites. The D. A. For the websites on this page. Um They are all high most A. D. A. 40 D. A 50 plus websites, which means they have a lot of authority and trust these will be hard to beat in the organic results unless our client's website has a similar D. A score. If we scroll down the page, we're seeing lots of high numbers and very competitive. Hard to beat websites. There's also a related searches box on this page which means that there's a limited amount of real estate available on page one there's actually only eight listings. The the seventh rank results on this page is A D. A. Of 29. So maybe that's a beatable position but generally speaking this is a tough page to try and compete and given all the information we've got available to us here, you have to make an assessment in this case is my clients D A 20 website going to be able to beat the position three website or the position five website. If the answer is yes, great. If the answer is no, then you might want to consider altering your approach. It doesn't mean quitting, but it might mean targeting less competitive keywords so that you can successfully rank your site. If all of these Las Vegas helicopter sites are targeting the Las Vegas helicopter tours keyword, it might mean there's something less competitive, they're not targeting, do some more checks with different keywords and try to find an option where not all of the page one sites are competing for the same thing. For example, perhaps targeting helicopter rides. Las Vegas will allow you to rank your site on page one. So let's take a look at a variation such as helicopter rides Las Vegas and see how that keyword stacks up for page one, same checks. We want to take that keyword and see how it appears or or how often it appears in the title tag for the results on page one and looking down there's lots of tours, lots of tours. This one has rides at the end, everything seems very tours focused. So helicopter rides Las Vegas might be the best way forward if you're a business struggling to compete on the tours scope And especially if we change the keyword, volume two, local global. We'll see a much more favorable amount of monthly searches and that that might be a good idea for your business to go out and target. That's how you can find some lower competition options for your business. In this lesson, we have learned how to do a range of quick checks to test how competitive our niches with this information. We can then decide how to proceed if we're happy with the market and we're happy with our key words, it's time to begin optimizing our website. In the next chapter, we'll look at how to correctly optimize your website for local SEO purposes.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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