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Logo Design for Your Small Business

Lesson 13 of 16

Logo Refinement


Logo Design for Your Small Business

Lesson 13 of 16

Logo Refinement


Lesson Info

Logo Refinement

The Refinements, so we finally agreed on a typeface, and he actually found the typeface, 'cause I told him, I said, at this point, I've shown you 20 different fonts, so do you wanna look online and maybe find one that you like, that's free? You know, and he did, so this was a free font. It's called I, it's spelled A-I-L-E-R-O-N, and it's very neutral, it's very clean. Helvetica is always a nice option, but there are so many other options out there. Yeah. These days. So this has a little bit more character than Helvetica. Helvetica feels very neutral. I bolded his name, and then the photography is in a lighter version of that typeface. Still black, though? You always wanna create contrast. Yeah. Yeah, we never introduced color into the mix. Not even a gray? Sometimes, it looks like the photography could be a little gray. Well, the final version is actually 80% black. Ah. So he wanted a dark gray, so understated, 'cause his photographs are very colorful. Yeah. Yeah,...

it's really effective to just bring that black percentage down a little bit, and it really, I mean, with it all in caps, it's already commanding so much, you know, just as is, that not to compete with the name. Yep. Yeah, it was a really effective way-- And you guys, you can see the contrast between the type. A heavier weight that's larger, that's in sentence case versus the lighter photography, and again, the spaced out letters, so it feels like you can breathe, and then, again, finally convincing Justin to drop those unneeded marks. Like don't you think that that just is another thing, and it sort of makes things feel noisy? So the final version was, again, keeping in mind, his website, so this would be horizontal across the top. Yeah, I was gonna actually ask you really quickly, so here we see this sort of length-wise relationship between the symbol and the logo. Did you operate, I guess, other options as part of the suite of deliverables, or was it just, it was gonna be a lengthwise symbol type? I think we always had in mind that we would move 'em around and separate them. Oh, okay. Yeah. So he was cool, he wanted it to be modular. Yeah. That's great.

Class Description

Logos are a vital asset for any business. A good logo acts as a public touchpoint for everything that a brand represents: it establishes consistency of look and feel, adds a level of professionalism, and conveys the core ethic of the business. But you don’t need to be a professional designer to create a logo for your business or side-hustle.

Join Matthew for this class, and you’ll learn:

  • What makes a great logo, how to differentiate between types of logos, and how to get started on doing your own logo research
  • How to create preliminary sketches of your logo, import it to the computer, and add color
  • How to prepare logo files for many different use cases, from printed business cards to social media icons.
This class is designed to be accessible and actionable, and devoted to the basics of design thinking. Matthew will break logo design down into a step-by-step process and help you choose the tools you need. 

The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.

Software Used: Adobe Illustrator CC 2015.3


patricia villamil

I want to thank Matthew for a great insight into designing a logo. I am not an artist, have no creative experience in the digital or marketing or banding world, and because of this class, I actually designed a logo! I want to open a small kids art studio for classes in my neighborhood and I was looking to design my own logo to use in a Wordpress site and small scale branding/marketing and some building signage, and thanks to Matthew's easy and sensible approach to design, i was able to it. I def. recommend this class.

Lacey Heward

Loved all the prep work info and how that translates into a great logo design. The class was easy to follow, the instructor answered some great questions, and it was a great overview of how to create a logo.

a Creativelive Student

Great intro to logo design. Matthew outlined some great steps to take to kick off my logo creation process. I think I'll be able to save a lot of time and money working with a pro for final design as I'll be able to come to them with a more clear idea of what I'm looking for.