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Customers Not Numbers

Lesson 13 from: Make Your Creative Business Uniquely Irresistible

April Bowles-Olin

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Lesson Info

13. Customers Not Numbers

Lesson Info

Customers Not Numbers

Module thirteen is all about customers, not numbers. One of the biggest mistakes I see creatives making is that they focus on their numbers they focus on. I don't have enough facebook followers. I don't have enough blah graders, I don't have enough female subscribers, whatever it is that they're kind of hung up on me, they want more, more, more, more, more and I always try to bring it back to what are you doing for the people who are already giving you their attention? Even if it's only five people, what are you doing for those people? I will tell you right now I do not have the biggest list. I do not have the biggest blogger readership. I do not have the most people following me on social media, but I have the right people there, and I have people who enjoy working with me because they know that I'm going to go over the top for them and that's important that's more important, I know that my content producer, he is amazed by the amount of people who were excited about coming here that ...

we're flying to be here, that we're applying to be in the audience. And he was like such a great following of people who really like your stuff and they're saying all these great things about you and I'm like, why are you surprised for small that it shouldn't be surprising and because you know he knows the numbers of my following and so I'm like yes, but I care about the people who already give me their attention I do do things to spread the word and get more people however my fate the majority of my focus is on the people who already spend their time with me and when you do that they tell a lot of other people and it starts to spread by word of mouth. So what are you doing currently for your subscribers, your blawg readers, your customers and ask yourself how can I help my current customers even more? How can you do it even more happy customers breed more happy customers that's how you'll grow a successful business when I interviewed my for the digital products course, she talked about how she had a very small following when she launched her planners she ended up making seventy five thousand dollars within that first year and she started with a really small following its because she cared enough about the people who purchased from her she cared enough about the people who were already giving her their attention she created a product from her heart that she really thought that they would love and she focused on that so don't get hung up on the fact that you only have twenty five people reading your blogged right now or you have one hundred and fifty and you wish you had one hundred fifty thousand if you focus on your people who are already there, you're going to go places I promise you and you want to make a customer for life not just a sail, right it's not just about the quick buck if you're in it for the long term you're in it for years you're not just caring about the next six months or paying the bills this month you want to do it for a very long time and loyalty and repeat customers are much easier to come by the new customers I can count on when I put out products that a lot of customers who buy for me over and over again that I know they're going to purchase I can I can pretty much count on it. I know where sales are going to be at the beginning because I know that I have a significant number of loyal customers and they purchase for me and I also don't sell all the time if your customers aren't satisfied they'll seek out one of your competitors, they just don't disappear into thin air, they're going to somebody else they're still there they still need whatever it is, so don't just focus on that sale focus on keeping that customer around and keeping them happy. I bought some dry champagne ill because I love me some dry champagne till and face serum from a seller on, etc and I loved the product, but the customer service was horrendous. It was really, really bad and I cut makers and people who sell him made a lot of breaks because I know how difficult it can be, but it was without going into the details, it was really bad and I'm never going to buy from her because the customer service was so bad and she made me feel like I was a pain in the butt from buying from her. Instead of making me feel special as a customer and trying to take care of me, you don't want that right. You want to make a customer for life so what's an extra step you khun take every once in a while there are lots of examples for this. You could send a handwritten thank you note you could include a little something extra for free in someone's order. I've heard about people doubling someone's order before every once in a while, like this person bought for me and there this is their fifth time. I'm just going to double their order, what a surprise that would be when you open it up and you see, I got two of these instead of just one that's really exciting overnight shipping for free, just upgrading it for free and doing it just because sending a customer a resource that you know, we'll help her. I tried to do this is this often as I can bye, noah customers truck struggling with something in particular, and I come across a resource that I know is going to help her. I'll just send her an email or a quick message on facebook or on twitter and say, hey, I know you're dealing with this, I think that this might help you and that that alone seems to make somebody loyal for life just just doing that. One extra little step all of these things leaving a thoughtful comment on your customers website or block how how good does it feel when you get a new comment on your block, right? It feels really good. And so if you buy from someone who you think how this person is amazing and they come in comment on your block our website, then you feel even more special, it feels so good, or if you just send them a tweet, thank thank you for your order. Those things matter they stand out you don't have to do them all the time because it would take up all of your time this is like in every once in a while how can I go above and beyond kind of thing including a copy of your favorite book or something that you love in an order I've had that happen before and it just feels really cool and special and exciting and you remember it and you tell that story over and over and over again and you tell all your friends to buy from that brand it's something that starts to spread do you guys have anything like this that you d'oh for your customers that you go above and beyond one extra step every once in a while ah yeah there's something that I love to do and it's I think it's more it's more selfish than anything but I really love to I love getting real male and I love sending real male and I have this sarah's nodding she knows because I sent her when I have this wax old school red wax seal with the big k and it was I got it at chapters into go we talked about earlier that was my favorite brand I got it there and I love having really fun stationery and stuff and I'll send a little note handwritten note with the big wax seal on it to people because it makes me feel like the stuff that I sell to people is not a physical item, I'm in, I'm in the ether, right? And then I sell ideas in theory and learning and stuff, so it feels good to make something solid and oftentimes what I'll do, because my kids are really crafty, and we have, like stickers and fun stuff all the time, I have a huge drawer full of the three d scrapbooking stickers that are really kind of extra fund, and I'll find a little set that matches their product or something specific that we joked about or whatever, so I sent I sent my actually a little while ago, one with stickers that were all little chef's hat, it's and little like three d chef mittens, or, like, oven mitts and stuff, because it made me just feel like it reminded me of her and stuff, so I like to do that that's fun, but that's, that doesn't sound selfish, but we'll get to stick it to stamp the little thing. Yeah, yeah, that was really funny fish to anybody else, you know, that sounds like you picking something that you enjoy doing that's, an over the top thing for your customers, but that it's something that you enjoy, its building, a business around, things that you love and enjoy to deal, and that excite you thinking that selfish, I think that's amazing. I would be so excited, I think that's amazing. I think people who receive something like that would get excited about it. Yeah, e I mean, it doesn't seem selfish to be at all. It seems like one of those over the top things that when people get it, they're going to think, wow, I feel extra special. Okay, I hope that that's how we feel, yeah, yeah. Anybody else? Kipnis daly, the artists jd dot com awesome. And I read about three books a week a voracious reader and eyes a lot. Teo so once a month, usually a book that I read that month that I think when I read it there's books that you read that you're like, this book is perfect for someone, so so I'll just order a copy on amazon and get it shipped to my house so lycan, package it up in kind of fun paper that I decorate on the outside or something and then just mail it to someone with a little card. So that's my thing that I like to do, how special would you feel if you got something like that? Like this book reminded me of you, here it is, I hope you love it. I would feel it would feel like my birthday plus christmas I think especially because I love books so much something like that would feel extra special I love not one anybody sharing on my this is something that the chat room really seems to be doing it's funny you just mentioned christmas because we had a quote that came in from kayla who says customers are for life not just for christmas yes yeah but with lots of other examples here three eighteen media says I send resource is and links I also like to send a neat postcard to kick off a project and then also another post card when the project ends cabin says I love the idea of tossing and something for free when my husband bought a web design once someone tossed in a free logo, he wound up not using it but it was really cool to see someone jump on his vision and run with it and then creative a d h d says that I emailed my customers everytime they purchase something from me with a personal note now only thanking them but asking them for feedback on what they enjoyed about the product and what if anything we can improve I get great comments and lots of referrals just because people connect with how much I care love ah all of these things seem extra special they just make you feel good

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Ratings and Reviews

Christine Aseka

Thanks for this awesome course with all these useful tips, a great workbook and an amazing April Bowles Olin. I simply love the way she shares her experiences in a natural, lovely and authentic way. I'm absolutely connecting with heart and mind.

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This week I watched April's course and was riveted by her presentation and the volume of content she provided. She is a true professional in terms of her knowledge and experience and yet her presentation skills are fun and enjoyable to watch. This course is chock full of valuable and much needed information, and it is well worth your time and money to watch and invest. April does an outstanding job in all of the courses she offers, and once you become a fan of hers you will be a fan for life.


April, I purchased your class and I love what you have created. The workbook helped me to identify key points that I needed to think about. I have had a business for a while now, and I wanted to give my shop and blog a fresh look. I certainly got exactly what I was looking for in your videos and most of all with your fabulous hand-outs and workbook. Your style is A-dorable and although I am 66 years old, I am never too old to learn something new. April, you will always be successful in everything that you do because your passion is contagious. Thank you. I am sitting here this morning with a notebook and your workbook. You have helped me identify points about my business that I was overlooking. By going through the process, I feel wonderful about my products and have a new outlook. You are amazing! Karen

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