Master Video Marketing for Your Business

 

Master Video Marketing for Your Business

 

Lesson Info

iPad Video Training with Mike Stewart

So let's get into it the blogging aspect of why this is important not always important to convert strangers online of sales and business relationships blogging a social media video is what you can do and you could do on a regular basis and my and my students and coaching clients that do this get rewards that they never dreamed possible on sheriff when those case studies with you in a moment but you know one the questions I get is well what I blogged about well I don't care what your expertise is just answer questions I mean it's amazing how many questions that I've been asking with the year that might people in audio and video would go well doesn't everybody know that no, they don't know that they don't what camera use what microphones to use what software to use what is a butt cut edit they don't know that you know we just take it for granted people know these things so what is your business and write down the questions that your customers asked and answered those questions in a video...

and then you couldn't always end it by being the solution when you present the problem I call it making lots of did you know videos next line so man here you go here's the guys tell me about that if you look up in the dictionary under technophobes there's the picture of how coleman and how a couple years ago said he says I want to dominate on I wanted I want to get found as an expert at it consulting pest control companies all over america really all over the world on you know how to market they're pissed because I want a pest control agency for years and I know how to mark a small pest control agency and he said I know I can help them with all my years of experience of marketing my own business so we set up a wordpress blogged pest control marketer dot com at his website which is built in wordpress he has a landing page video there you can see his awards behind him down there he's got a big play button over space I know that's ugly but that creates curiosity people hit that play button and then he he talks to people people are meeting him and so from that this website he's getting his phone to reign and he's over there on the right he's getting people to join his opt in list meaning he's building an email database next slide well the next thing here so this was christmas of two thousand twelve and he said mike I've got a blogged I've got a landing page video on blogging and text what do you recommend I do us that we'll get an ipad and I said start blogging and video rather than writing about it and just keep doing this every week without fail next slide so he started making these helpful video tips and he made a commitment to set there in front of his ipad once a week ah and talk to people and answer questions that he knows his market was interested in. So now when you go into youtube or google because how it was one of the few past control marketing consultants in the world talking about the subject he's number one for his keywords in google and youtube in fact at the time of the screens shot he had eighty seven videos on his youtube he's well over a hundred now and these youtube videos and this blogging posts are bringing traffic to his websites that are turning into consulting clients coaching clients product sales you name it next line off so why you know his website was built a wordpress but you could see there he is blogging he is adding a new new page to his website every week week built on keywords that he wants to get people to finding for so he's now building a library of great content index and google of helpful chervil videos they're not commercials they're helpful tips but then people are one click away from the things that making money calling him to be a coaching client getting his consulting buying his membership site on then of course people who aren't ready to call him he entices them this's hey you know download this free report of the seven things you absolutely must know if you're serious about growing your business community but pastoral business to be any business and his list keeps growing every day from doing these weekly videos in his work rest block next line and so there's a living proof when you put pest control marketing into our beloved google my crazy technical forget friend and client malcolm is number one in the world for his key words and it has taken him and less than a year from nothing to a six figure coaching business. So this stuff really works if you work it next line and of course working with all kinds of businesses, especially local brick and mortar businesses everybody's excited about social media and you know and they all want to make you know the business owners want to make money from it. You know my wife wants to play ah candy crush and farmville on all those other fun things and of course her social media's is having fun, but business owners want teo you know they want to generate leads of business well there's ways of doing that social media for free and there's a place for doing it paid I think paid facebook advertising is going on ly grow exponentially in fact, back in march of this year, video started to an inn stream video at so there's all kinds of opportunities to pay money to social media to get advertising but if you want to do it organically you're free you need to make media that people want to share socially and that's why they call it social media it's it's easy to share texts and photos and opinions audio's air not shared kira's muchas videos but video is one of most powerful media that could be shared socially and so they're not going to share a television commercial but they might share a helpful tip that really shows you to be the expert and then you can tag it with more information go to our website so the social media quiet factors make one piece of share terrible content that's not advertising but helpful tips and place it in form or locations and those four locations that I recommend is youtube first just share the sharing on your wordpress website then share your web press wordpress website on facebook and then shared on pinterest and then you can do it share it in other places but those are the places that people can watch your videos in all four places they can watch a pinterest they could watch youtube they can watch it on your work press blogged and they can watch it on youtube and I call that to social media video contact that make that one video tip with your ipad and put it in for place then rinse and repeat passionately if you expect results next line so the process is make a new video based on new key phrases that you want to get found for repeat the process over and over again, and this all process khun start with a great piece of dejan oak con video content, where you're just ants answering the question that your customers have, where you're the expert and people now have a way to find you that could turn into business and making money. This process works for me, it works from my customers, and I know it could work for you if you if you take action on this. So I had you know, lou, this was originally a ninety minute presentation, so through the power of anything, I've brought it down to forty minutes. Awesome! And and so hopefully to recap what you can take away from this presentation is make lots the video, I don't care what device you make it with, but make lots of video and get it online. But I believe the ipad tablet and it's aps, even if you're a pro at making video, you're going to love it for two reasons. It's, powerful it's great two more reasons it's portable and the battery runs all day on a single charge, so when you make lots of video with the ipad in the saps, you're going to come out ahead. And even though I could make video with lots of the programs of the devices, all I do these days is my iphone or my ipad and when you populate social media with videos titled with the keywords and the key phrase is that you want to be family for there is the potential that you'll be found more and shared mawr in social media so it's an expertise about your products for your services but use the video quite factor method making one piece of video and put it in four places and then make sales videos and social media content videos for your business and here's another thing I get paid by coaching fee to take my ipad and produce videos for other clients so I'm out in the middle of lake lanier georgia on my boat my ipad making my coaching fees in my flip flops and bathing suit so life couldn't be you know people say what do you do when you get retired mike I guess I'm retired because I'm always going to do this I'm never going to stop I love it so much so lou huh? I know they said they wanted if we want to take some questions you go the last line and this is where people could get some more information about music and more in depth training this is the trains that I created and there's the link to attack video training for slash lou and it includes over one hundred sixty tracks of my original music that you can use legally so uh what what do we do now? Lou? This is this is awesome. I think we got time for questions that sound good. Yeah, we got time so if you don't mind sticking around for a bit I think we can show we have some questions from the live audience and from the chat do you want to start here in the room? Yeah, I have a question. I just want to say that you are so awesome and so fast and furious and it's just been such a pleasure to have you here and thank you for all the information. Well, thank you so much you're welcome. I never left the house. This is the idea that as a question I wouldn't know what that shiny disc on the world and do you represent? Okay, well, I'll tell you I'll tell you a quick story on that now here's a little here's a little bit of advice for video bloggers paying your accolades behind if you noticed my a pest control guy had all his awards behind it because a lot of people go what I make for a background when I make videos well, hang your awards behind you now I had some pictures that I had to take down they told me last night for copyright reasons but I'm very proud that I was in a band in nineteen eighty one called but no garcia we had a hit record called pac man fever so I did and for pac man fever and that's why I know the music business and that's why I write legal music for youtubers and bloggers but more importantly I want to tell you the power of doing that when I hung my gold record behind me in my block close my sales went up I think they do with my products or services but it's the fact that there's some credibility hey I want to do business with the guy that really has a gold record let me tell you even the other more magic we've been blogging about our record for the last ten years and two years ago disney searched the internet for us our old band and say are you guys still around? We said some of us are lead singer gary passed away a couple years ago but we're still around thirty years later and they said, well, we have this movie called wreck it wreck it ralph would you guys like to do the same song to wreck it? Ralph said uh absolutely sure so we found our parts and you're looking at my recording studio here I recorded ah music for a academy award nominated movie and here's the only thing I'm sad about it is that you know what happens when you go to the movie and they start playing the credits at the end of the movie everybody gets up and leaves so we were the only people standing in the theater when our song so get bebe listen to record record round by buckner garcia and that was made possible because of a video block awesome uh who has a question in your if we download your music or we buy your music package what is the type of music is it is there all types of music or is it oh yeah because one of the things when you're underscoring video in which is what I did you know years you know post one hit wonder I can also tell you're a woman at wonder doesn't make a living from one red billed but I made money underscoring corporate television and television commercials so I had all these years of experience of knowing that depending on the mood you know is that exciting? Is it is it sad reflect fel is it of a time period? I mean there's music can give so many undercurrent messages so when you're making a video and you want accentuate it with the right kind of music you have to have music that you can prove to youtube and really anyone that you have the rights to use it you can't just use any instrument music that's that's cock parent so uh it's all types and I knew that you know the the probably the most popular types that you can use we'll give you another example the two thousand one space odyssey is a public domain piece of music so I recorded it uh you could use my version because it's public domain famous theme the stain from the movie the stain was the entertainer by scott joplin so I recreated this thing so you can use music like that and have the legal right sort so there's all kinds of public domain music we did holiday music things that sound like halloween I mean this list goes on and on of how you can underscore videos and make them more powerful awesome thank you, sydney would you get a question first did mike you mentioned that went after you post or you create your blogged or excuse me your video you posted to your blogged posted to you to be posted to facebook and pinterest are there any other marketing a promotion tips you can share about how to get more visibility for your videos? Well, absolutely, you know, one of things that hal is doing is building relationships than a linked in group and you don't want to do that right off the bat but if you're on business you might find a niche lifting group where you become a respected authority then you can share your videos in the length in group everything I was talking about, what this was free now there are paid ways of getting more views to your videos. I just came back from a youtube conference in los angeles last week and the video adwords is going to be an amazing opportunity and so they're you know, everything we talked about today was stuff that requires effort and creativity, but you know, you could pay your way to the top or you can earn your way the top with great content sharing your videos you know, I know the kid's arm or in instagram, but there's probably possible ways to do that, but you know, you just you just go where there are people and, you know, like you heard two hundred million users of instagram of one point five billion plus and facebook that's where people are so I want my video seen there if I can excellent. Tony had a question like, you mentioned a green screen app that you like to use from the ipad and I did a quick search and it seemed like there was several, so I just want to understand who the maker was that you prefer, you know we're seeing new acts everyday it's just amazing how fast the last time and I discourage people from doing green screen for the reason that you have to decide what you want to replace your background with, but people just my students oh is there a green green to being on the ipad? So the one that I tested and I like is green screen by d o I n k doink it's about a four dollar at there's probably five or six more that have come out since I last checked and the reason I don't check for more of um is that I'll never keep up with him and once again I unless it's a really important scenario I tried avoid doing green screen because those votes then you gotta go well what kind of background we're gonna put this is background makes sense you know it just slows down the process for me here I am I'm in my office I shut my door my my gold records behind me I look at the camera go go and then I'm done you know there's no, I got two lights on either side of me so that's lit well and it's a very simple process so that I didn't want to discourage you from green screen but I won't tell you that's why I don't look for more other than the doink one uh say nineteen seventy seven how do you get more visibility if your market is saturated with similar videos? For instance there ton of yoga videos online how do you set yourself apart? You have any thoughts on that? Mike well, you know it's all about trying to think of other search terms that that the other people probably aren't thinking about we used to call the low hanging fruit and back door key words so what problems do yoga solved so then that you might get optimized for sayaka? You know, you might get optimized for other keywords that believed people back to yoga. So the truth is is that if yoga is your key word yeah that's probably going to be pretty crowded but you know, one of the things that youtube loves is when you start building on authority video on authority channel fact one of things that was, you know, building that subscriber ship once you get past ten thousand subscribers, they really pay attention. Teo and your videos might start ranking above the lazy people, so just just keep looking for key words that you could build videos about even though it's about yellow it might be something about, you know, something totally unrelated, you know, kicking off other search terms and and then, you know, trying to make get videos optimized for other search firms that when people watch it, then they realized, oh, that was a problem and yoga is a solution that makes sense really anything else fantastic, thank you so much, michael really appreciate your being here very awesome good stuff, thank you all right. And mike, just really quick, really quick, mike one more time. Where can people find you online? I, uh, well, the best place to find more about me is at from the desk of mike stewart dot com that's. My video blogging I've been doing for ten years is over ten years of of great information. Tell you, khun, get on my list and learn about all the new things I'm doing. And and of course, we would love you to check out tablet video training. Dot com forward slash blue, wonderful.

Class Description

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable.