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Master Video Marketing for Your Business

Lesson 26 of 30

Next Level Webinars with Omar Zenhom

Lou Bortone

Master Video Marketing for Your Business

Lou Bortone

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Lesson Info

26. Next Level Webinars with Omar Zenhom

Lesson Info

Next Level Webinars with Omar Zenhom

let me do a quick intro for Oma and, you know, we kind of met sort of through Creativelive. Basically, he was in the audience for Michael Ports thing and and checked out his website and realized while this guy really knows what he's doing when it comes to Webinars and we had a bit of his bio here has been an educator and entrepreneur for over a decade. He's the co founder of the Revolutionary Online business training program The $100 N. B. A and the hit ITunes podcast. The $100 MBA show. He's got a ton of experience in doing Web in Oz. He's got two best selling books on the topic, and he will tell you with his expertise, how to take Webber knows to the next level and show you one of the very cool software out there that you could help you do weapon. I was called Webinar Ninja, so I'm really thrilled that he can join us, because when it comes to weaponize, this guy knows this stuff way better than I do. So I thought, Hey, if we're gonna talk Webinars, let's talk to Omar's and, um and we...

'll see if He's on with us. They're here. Hey. Hey, guys. How you doing? Thank you, Lou. Thank you, Creativelive. Thanks for being here. Awesome. Thank you so much. I'm really excited to be here with you guys. You know, like you said, Lou, you know, I've been doing Webinars for a very long time, had a tremendous amount of success. I've bean able to write two best selling books and also create a software on using webinars and then help people use weapon ours in that way, you know, and everybody is talking about webinar so much these days. I've heard you guys talk about weaponize the last couple of days in the class as well as you know, just seeing everyone around. You know, everybody in their cats doing webinars, right. And there's been a reason why you know, the first reason why I want to talk about is it's a really great way to build trust online. And I talk about trust a lot in my courses in webinars in general, because the only way anybody vise anything from you is if they trust you. Yeah, there has to be some level of trust and this is especially important online because people are still kind of skeptical of buying things online a little bit. Is this a real person? You know, and Webinars really cuts right through that cause it's a live interaction, which is great. Another reason why I love webinars or why you should be using Webinars is that it builds a targeted audience and email list. You know, you hear a lot of people saying, You know, building your list is critical to building your business. But what I love about its target, you get people that are interested in what you're actually offering. Um, and you get buyers, which I found is incredible. 3rd 1 which is dear to my heart because I was an educator and teacher trainer for over a decade, is that webinars are great for teaching, and teaching is a new way of selling. Now, you know, if you can convey that you know what you're talking about your credible You haven't urine authority in this market and whatever your market is, you know, Webinars instantly gives you that authority. And that's what I love about webinar so much. And obviously you know webinars are great for converting, you know, weather discover better than anything else. You know, we have sales pages. I have a sales page. I have sales videos. You know, I've written videos on my block. I mean, I've had videos of my block have written on my blawg. I have a hit podcast, but nothing converts like Webinars because there's interaction because there's people that can ask questions. And there's a way for people to interact with you. And I love that. And I would love to share some of the things I've learned along the way with today's audience has everybody. What does everybody think about that? They feel like that. Okay, so I want to talk about ways to use Webinars and not just for selling right. You can use Webinars for content creation, like what Lou talked about today about You can invite people on a summit or an interview, and it could be a live event. And then you can take that content and put it on your blogger. Put on your website or sell it later on if you want as a recording. What's great about is that if you're using Google hangouts, it saves into YouTube. You can download it and then you can do only fancy editing you want if you want to or not. You know, you could do whatever you like, and it's a great way to create content. I also love Webinars is so awesome and I love to do this is to get to know your audience and to get to know what your audience audiences needs Our, you know, a lot of time people struggle. I don't know what to sell, what to create what my business is a great way to do. This is so open a live webinar and just say, Hey, I'm here to help you out Get give you feedback on your ideas Answer your questions and I'm gonna be on today or tomorrow And you could just blasted out on social media or your email list and you can hear from them they can complain to you. They can say I'm struggling with this and you can just take down notes and be like this is like you're a little R and D lab where you say, OK, I'm hearing this a lot. I need to solve this problem for my audience and that's my next product. So a lot of us struggle with that. And you can really use Webinars to create amazing products, you know, people by because they told you that I'm dying for something to solve this problem. So that's why I love using webinars in that way. And I force, like you mentioned, you can use webinars as a product itself, right? You can use it is the mastermind you can use as a as a coaching program, Um, group coaching or individual coaching. So, um and and we talked about sales, but a lot of people are getting into ads now, especially Facebook ads. You know, Gary Vaynerchuk side by Facebook as a lot of these days and dark posts. And And I found in my own experience that you're gonna drive traffic from paid traffic like Facebook ads, Google AdWords, even banner ads. They convert well on a webinar because it's a for example, I'm driving traffic from a Facebook ad to my sales page, for example, I really have a very limited amount of control or a lot of limit amount of engagement with my audience because they're gonna read my sales copy and maybe watch my video, and then maybe there you know, kind of gonna, you know, just check it out a little bit and then bounce out. A lot of people are just hovering on the back, but and you know, this doesn't really catch their attention really quickly. They're out and they're on to something else. Maybe back to Facebook. Right. But what webinars dues that people get on on a weapon registration page is a landing page. You know, learn more about this. Ask your questions and answer to get all the rebuttals out, you know, and it's very simple. Just give your name and email address. There's no wandering around it, just okay, and then they get your webinar and you have a chance to really get to know them, and you get a chance to really sell your product and answer questions, and this converts a whole lot better. And it's a lot more worth your advertising dollars and just driving traffic to a sales patient. And this is just out of my own experience of experiences, of colleagues, out of experiences that people have used the software that we've created. So we really kind of, um studied the webinar market for a bit of time right now and I really find that, you know, it's it's still emerging. People just experimenting a lot of things. So there's a lot of opportunity for people benefit to grow. So I really want to talk about something really important right now, something that has been true and to me so often. When I do, Webinars paid, um, non paid a webinars ones that are just building, you know, my audience and I call these my five golden rules to effectively running Webinars. Do you guys want to hear these five golden rules? Alright, awesome. So these five golden rules I want you to kind of like jot them down because I want you have on your computer. I have him on my computer. But every time I run a webinar, these are true and tried, and I have toe follow every time. So rule number one is it's about the audience. It's not about you. Make sure when you're running your webinar that you're giving as much value to your audience. Make sure that they've come and they get what you advertised. If you tell them I'm not teaching this or help them with their spirituality or help them with their cat rooming or whatever it is, right? I want to make sure that I'm delivering on my promise. No one wants to hear you beating on your chest and saying, Oh, I won. I made so much money with my business or whatever and I could get old really quick. And people really want to know how you can help. What is in it for me? You know some. Make sure your focus on your audience. It's so ruler one again. It's about the audience. All right, Rule number two Give him a quick win. I love this technique. Make sure that you give them something they can implement right away. So even right on the webinar or right after the webinar. What this does is that it builds instant credibility and instant trust. You want to get a quick win really quick. So they say. Okay, this person knows they're talking about their own authority. They've given me something and it's useful. It's not just hot air, So rule number one it's about the audience. Rule number two. You could win rule number three Interaction and engagement is key. The whole reason why Webinars are effective is that there's engagement, that there's interactivity, you know, and it's it's It's like a live classroom, just like Creativelive. It's right. So it's really important that you use something that I call the input output method. Now, this is a method that I taught thousands of teachers in my course of my experience taught business owners. And it's a really good method to make sure people are actually getting in and comprehending what you're offering on your webinar. So, for example, if I were to do this method to you right now, you know, I would say, I can ask you what are the 1st 3 golden rules to running effectively effective what webinars you would tell me? You know what number one is? It's the audience to give him a quick win and then three. Is anybody want to say, acting engaged, great awesome interaction and engagement. So that is, um, example of making sure using the input output methods, that they're not just sitting idly and if they're on the webinar software that can put in the chat, you know, So people feel like there's something going on, and things kind of like, you know, get buried in the soil. People are actually they Saturday in the information so they understand exactly what's going on before you move on. Um, rule before live webinars are like live performances. And personally, I feel like when I'm about to do webinar, I like Teoh do a rehearsal to rehearse with the camera off. Now that I don't know the material, I know this material inside it out. It's just I need to make sure that I have ah, you know, effective delivery of the material. Your delivery needs to be sharp, so make sure that you you have a few rehearsals under a belt. Maybe do it two times or something before you do the webinar. This also includes a tech rehearsal. So whatever you're using for your webinars, make sure you've gone through it a couple times. Maybe you want to do it with a friend. You know your neighbor, you know, if it's Google hangouts or whatever or whatever software using. So make sure you do a tech rehearsal. I mean, we did take rehearsal with creativelive a couple days ago. Me Amandeep got on. You know who will hang out to meet everything's fine band with the school? No. So make sure you do a rehearsal tech wise as well as your material. Lastly, rule number five is great. Webinars have a structure. So make sure you have a plan in your webinar or a lesson plan, so to speak. Make sure you have segments. Make sure you convey this to your audience. Make sure you let them know that you're gonna be taking questions. But you know, there is a time for that, so people don't feel like Hey, I ask the question. They didn't answer me. What's going on here? They're just ignoring me. You know, make sure that is structured so people know that you're not just winging it that you're a pro that you cared enough toe have a structure for this webinar. So, guys, once again my five golden rules that I use every time is one. I remind myself it's about the audience to I give him a quick win so they know that I give him something that's useful. Three or rule number three is interaction and engagement is key room before his live webinars are like live performances. Rehearsals really important and five is great. Webinars have a structure. So, Lou, I want oh, give as much information as I can. To be honest, I'm really passionate about this. Um and I want to just take a few moments, I just to talk a little about Webinar ninja, which is a solution we've come up with. So a little back story about Webinar ninja? Um, I was, you know, I was struggling with, you know, using all these different Softwares. I've tried them all. I was using Google hangouts is an ad hoc solution. I was just not happy with it. So I just created an in house solution of software that uses Google hangouts to run my webinars effectively. And I started using the software with my audience with my webinars that I was doing and my audiences like, What are you using? This is really cool. I really like it. And I said, Well, it's just something I created for myself, like, Well, I want it. Can you sell it to me? So I was like, Ok, great. So we decided to start selling it. We went into beta, we started to test it, and now we're on version two and we called it Webinar ninja because we wanted to make things very simple. Very easy for use as well as you know, very customizable. So you can no cornucopia ninja with Webinars. So Brian from creativelive invited me to speak to because he heard about it and thought it would be, you know, useful resource for people if they would like to use it. So Creative Life Team, if you want to roll a dental video that I prepared for you guys want to take a look that inaction take a look within our image in action. So let's let's take that. Thank you. Hey there, everybody. And welcome to Webinar Ninja In this video, I'm gonna show you how Webinar Ninja can help you create successful, effective webinars. I'm gonna give you the grand tour, so to speak and show you behind the scenes. How you can set up a weapon are so easily with Webinar Ninja. So, firstly, what is Webinar? Ninja women are ninja is a WordPress plug in a software that you install on your website right off the bat. That is significant because you own the software you're not paying a company month in and month out to use their software service. You install a bit orange on your website and you own it for life. Webinar nature uses Google hangouts technology to make sure that you could support large and robust webinars. The first thing I want to show you is the experience of a user that is registering for your webinar. And then I'm gonna pull back the current and show you in the back end. What? It looks like this set one up for yourself. This is a webinar registration page that I created with women are ninja. Now, remember, this is a software that's installed on your website, which means people will be coming to your website to view your webinar instead of some external site. So your branding remains the same and people are not confused about where to go for the webinar. This is just one of the clean designs that we have for revenue or ninjas. Registration pages. These pages have proven to convert extremely well to ensure that people actually register for your weapon are when they hit your registration page. There are great features like embedding a welcome video as well as having the ability to customize the colors on this page so I can customize anything here. I could change this color of that color, the colors of the font. I can add photos right here to match my own branding. So, for example, in this demo webinar podcasting with sound plot, I wanted to make sure that the branding in the colors of Soundcloud as well as my own branding was integrated. So I was able to customize that on the page, and I'll show you later on in the back and how that is done. So when somebody puts in their name and their email address there, sent to a thank you page that's also custom made for your webinar, this is a thank you page on. Women are dangerous. So gives him all the information for the webinar and gives them the link to the live webinar. When it's time to go, it'll says he's convenient. Add to calendar buttons so the registrant can just added to the calendar immediately so they could be reminded again. I can embedded video here to thank them, and down here is a special feature exclusive toe Webinar Ninja, which allows your webinar to go viral. This feature allows you to offer a free gift to those who share your webinar on social media. So once they share on social media, it unlocks a free gift that you offer them pretty go up. So let's take a look at what a live webinar page looks like. So once it's time for the live webinar and they go to the live webinar page, it's gonna look like this. So the live webinar video will be up here. All the webinar information's right here and are simple. Q. And a future here, where people can ask questions directly, is right here again. We have social media shares up here so we could share the weapon on while they're on it, so they invite other bills to join. So, as you can see, you can run a professional webinar on your websites that no one has to go to any external websites or install any external software. It's nice and easy for you and for them. What if a registrant for your webinar goes to the live webinar before it's time to go live? What are they seeing? Well, we'll see a convenient countdown right on this page. You know how much time is left before the webinar goes live. Now this demo Webinars scheduled for December 1st. So we got 51 days to go and if they're not signed up for the webinar yet, they can just hit the register for Webinar bun down here and I'll take into the registration page. Alright, guys, it's time for me to go behind the scenes and show you how easy it is to create a webinar in the admin panel of women are ninja. So here in the dashboard of Webinar uninjured inside my WORDPRESS website, all I have to do is hit create new webinar. So here I'm given a choice to create a new live webinar. Or I can create a new evergreen webinar, which means I can have it on autopilot and have a recording video playing so people can register on their own and they can go and attend the webinar automatically. Or I can clone any of my past webinars before war. I can import a campaign that I've saved before externally, but let's just create a new live webinar. Let's call this webinar cat grooming made easy. I'm the host of that weapon are don't miss out guys, this is a great weapon on cat grooming. And I could put the day for that weapon are nice and easy. I could take it for to save the 24th of October. I set the time for 6 p.m. in the evening and my time zone Pacific Standard. I can also have a pretty euro where I can dictate what the euro could be. I could just say cat rooming and just hit create new webinar Boom! My webinar has been created all after, You know, it just set up a few things to make sure my webinars all ready to go. But here in the main dashboard, I have a lot of great information here. I have the live link of the webinar. If I want to give it out. I have all these great stats where I can view how many people view the registration page. The thank you page, The countdown page, a webinar page, the replay page. I have all these great stats handy right here in the dashboard. The first thing is, I want to choose my first design template or layout. We have three layouts. He ever remember all of these lamps are customized. We could change colors. You can change the text. You can add video. You can move video could add photos. You could do a whole bunch of the stuff took. Make it yours to make it your brand in your webinar someone go ahead and just save this one. And now I'm gonna set up my registration page in my registration page settings. I got a whole bunch of different settings. I can use my sales Copy my opt in headline. I can make it a paid webinar if I'd like and set that up. So people paying before they actually attend I can integrate my auto responders so people can be added to my list. And I can use that my auto responder to remind people about the webinar. There are tons of settings here where you can customize your registration page. Same thing with the thank you page. You go here and just customize. We do like you want to add the Sharon unlock gift feature. You can add video in the thank you page. You also can customize a live webinar page. Same thing with the replay page of the webinar. Customize that and we have some extra settings here for all you tech gurus. If you want to add some CSS or customize certain things on your webinar, there are a lot of settings that you can change and customize. But we've also made it very simple for you to create professional looking webinar very quickly. If you notice there's the bunny or called Live causal life Consul, it's kind of like the Green Room or where I worked as the producer of this webinar. So if I click this Life Council bun, it'll take me and tell me exactly how many Barone will live. Webinar how many restaurants I have If it's a paid webinar, how many people have bought how many questions are active? How many total questions? And with just one bun, I could connect my Google account and set up my Google hangouts instantly, and I could just take that embed code and put it into my webinar, and that way you don't have to go in and leave weapon on Angel. You could do everything within the software. You can add an on air message, so if you want to do a special offer any time, you could put a message here, Turn it on, turn it off, which can link to a sales page or whatever you'd like to do. Guys air so many great future whoever ninja. I can't cover them all in this video, but we've done We've created a place for you to learn all about it. And that's the Webinar Ninja Dojo in the dojo. We have video tutorials for you to watch to get started really quickly. How to install and activate your software and how to do everything we just talked about today. We also include a special bonus that we think is a very important is a full training course. Any book on teaching and presenting and selling on your webinar. This is to ensure that when you're on camera, you're at your best. So my partner Nicole Baldino and I both have 13 years of teaching and education experience, and we wanted to pass that on in this course, making sure that you're teaching, presenting and selling the right way on video so you can convert your attendees into customers. This is all included in your Webinar Ninja purchase. Now, in addition, toe all of that, you're gonna get unlimited email support updates for life and a day money back guarantee. We want to make sure that you're happy with Webinar Ninja. Thank you so much for watching this demo of women are ninja were excited to help you create amazing webinars. Cool! Okay, guys. Oh, thank you so much. Thank you guys. And I wanna allow some time for questions. Anybody have any questions about running Webinars Teaching, selling women Arnage itself, Cat grooming, whatever you like. You have a good time. Took great. Thank you so much. I think you have looked to get a quick clarification for the folks online. We've got some people who use blogging platforms other than WordPress Squarespace. We believe stuff like that. Does Webinar ninja work with those? Okay, so weapon in Asia is a WordPress plug in. So a lot of our users that use a winner ninja that have sites on square sees what we advise them to do is to just have a wordpress site with a shared get hosting for $4 a month and just install a site, a war press plug in right on the site, and it's just you can use the plug in and use the Webinar platform just for Webinar so you can have her sights separate and then run your webinars on. Like, say, for example, go site is cat grooming dot com and that websites on squarespace You could just do cat rooms dot com back slash webinars on that site. Will you install your weather your your wordpress site on? Uh, you can sell webinar ninja on and just run your webinars on there. It's still gonna be very inexpensive because you're gonna be spending, you know, for hosting for $5 a month at the most. But, um, and then you could just run your rubbers as many times as you want with software. Cool. I think so many questions. I'm just curious because I have a girlfriend that's really into webinars. I'd love to share this information with her. So that means that you could just do the webinar right there, right? I mean, at home or wherever you are, right? I mean, whatever you have your computer, you can do a webinar, and you can do as many as you want for as long as you want for that price. Yeah, exactly. So you don't have to, You know, some some of the services have monthly fees or yearly fees. What we're trying to do is we create a solution. Google hangouts is the video portion. What we do is you know, this did the set up so people can register. So, people, you have a marketing campaign. You have the restoration page that thank you, page the whole system. So what we want to do is make it is cost effective as people as possible. You create our webinars in advance. You can do ever being webinars. A lot of people do where they want to go on vacation, but they want to keep on marketing. You know, they take a recorded webinar they've done before, or a prerecorded video. They use it as a webinar. People can register, they watch the webinar. Um and then, you know they can You can do it a one time offer on record of art where you can put it at a certain time and it shows up on your page. So it's really flexible. And you can create as many as you like. Thank you. Not as a question. Yeah. What's the unlimited personal These? I didn't quite understand the between two visions. So we have two licenses we have. One is a single personal site license. So if you have one site, let's say, for example, cat grooming dot com. That's your site. You own that domain on and you don't have any other domains, and you don't plan to buy any other domains. And that's your only domain than you may want to go with a single site license. If maybe the later down the line, you have another domain that you want. Install this software on that you personally owned. Say, for example, you start another business called You Know Rubio Go for rock climbing, and that's something you own along with cac rooming dot com. But you don't want to buy the software again so you can buy the unlimited personal site licensed install uh, Lebanon Angel on several sites that you personally own. This not a developers license, which means you can install inclines or sell it out to a client. So this is unlimited to sites that you own, or one site that you own excellent looked actually go back briefly to one of your your five rules there that we talked about earlier. What do you mean by rule number? To give them something right away. Are you referring to something like that? The beginning of a webinar. Give audience three tips, for example. Should this quick win be at the beginning or the end of the webinar? I think in the beginning is best for the quick win. And can you give some other examples of quick wins? Sure. So a quick win is is something that you can teach them that they can implement right away Really quick. So say, for example, you say to them safer than I do a webinar and sales copy. And I say to them guys, the rule number one in your headlines and sales copy is Make sure that you, um you explain the pain the audience is having. So say, for example, I was a silly example, but let's go back to camp rooming. Right? So maybe the biggest pain for people have cats is that they have Harrell over their clothes and they look ridiculous in an interview or whatever it iss. Right. So you want to explain the pain that the audience is going through, so I would give them a quick win by saying when you go home today or when you get on your website after this weapon. All right. Now, if you like, it is like a tutorial. No, Go ahead and look at your opening headline of your sales page is explaining the pain the audience is having. And then after that, are you explaining how you're gonna solve that pain? And people were like, Wow, that's a good win. I like that. I can implement that right away. I that will change in effect, might business right now and immediately. People say you're teaching something for me. That's useful. Only way that you know it's useful is that they actually try it out and they try it on their own business. And they realize Okay, um, I should pay attention to this person. Great. Excellent. Other questions? Yeah, we definitely have plenty more. Excellent. Let's see. Steve Scott with women are ninja. Can you switch between live and pre recorded webinar content on a live broadcast? Well, what you could do is you can switch from you could use the utilities of Google hangouts. So well Google hangouts does is that you can load up a video on YouTube, and then you can cue your YouTube video at any time you want during the hang out. So just whatever that pre report a video have you could save it on YouTube. You can make it unlisted or eso. It's not searchable. And then you can just get that YouTube video in the middle of your webinar and just say, Hey, guys, watch this video for the next 10 minutes. Come back, switch back to yourself, so it's definitely doable, and you could do it through your hangouts somewhere. Sounds good. Rate other questions. Oh yeah, Tony, do you suggest having more than one person on the Webinar, for instance? Toe have even if they're not on the screen, someone to support you in checking the chat messages and questions and things like that. How do you usually handle that? That's a great question on, and we actually got a lot of feedback when we're creating the software because people like, you know, I don't have somebody to feel my question. So we have two options with Webinar Ninja. We have won something called a simple Q and A system, which solves this problem What it does is that people can submit questions and you can feel these questions in your life council. You can take a look at all the questions in order. You could take him off that they've been answered and ones that are not answered. You actually can email them directly. Answer to the blade Ron, um, and or we have the option where you can embed a chat software. A chat, you know, program for your pay wherever you like to do. And at that point, you know people just chatting and get to know each other, and people are asked some questions to the chat. It is helpful to have somebody to feel those questions, because you want to make sure people understand that you're you're doing this in this process, regardless, if you're using the Q and A system of Weber Ninja, or if you are using the chat software or the chat feature I would definitely address to the audience in the beginning, were going to be taking your questions at the end or in the middle, or, you know, in this segment of the webinar eso please keep on asking questions and we will get to them assumes you can or whenever you a lot to it. So that's kind of the technique that people use our webinars. If not using women on interest, you in a system, then I would definitely have somebody before when I was at hawking it without the software we created, I had my partner, Nicole. She was sitting next to me fielding questions and I was like, This has got to stop again. Kept to this because it's like it takes a two man show sometimes do that. So, um, I hope that helps. Yes. Thank you. Anything for the chat? Yeah. I mean, we can we can keep going. Do you have any thoughts that you wanted, Teoh? I did want Oh, go ahead. I wanted to ask in the five points you mentioned that your weapon I should have structure. Do you have, um, kind of ah, shorthand? Or is there you know, in order that you put things in a typical webinar? Yeah, definitely. I definitely, uh, the beginning of the webinar. I want to make sure that people understand what they're gonna get out of it. Or why should they care if they're like everybody is inherently selfish. People want to know what is in it for me. You know, like, why should I spend my hour and hours a long time? Think about it. You could have 11 are with. And now we spoke about before. Like what? If you don't have two or three people on a webinar, right? Even if it's two or three people, imagine you're You've gathered three people at a coffee shop to talk about whatever you're offering attention of free people. That's a big deal. You know, it's it's live there, sitting at the in their home or in a coffee shop waiting to hear from you. So I My first thing in my structure is to make sure they understand This is what you gonna learn today. This is one of a do for you. Here's my promise. Today you're going to know how to do this. You're gonna walk away and understand this, and first it gets their attention. Second, it makes some understand that you care about them, that you actually want to give them something. And it's not all about guys. First talk about my bank account. Thank eyes, just like people just that's got old really quick. I mean, that was kind of the style, you know, five or six years ago online and people just like, you know, that's wonderful and left. They're gonna, you know, make me apart on the bank account. That is, that's not worthy. It's not worth my time. So make sure you address where you're gonna be teaching. How you going to do it? I didn't try to go in. And given that when? Very early in on. Then I go in and have a built up structure. So basically, I like to teach something, um, and then ask them to kind of tell me what they've learned, Ask questions. And then I move on and build upon that, Um And then I also do a summary. At the end. I sell could say, this is what we learned. 1234 And I like to do Q and A in two different sections, maybe or 30 minutes in and then at the end so I can feel questions. And when I do the two sections, what does is that a lot of people have questions in this. They get they get answered just because of the content that you've been teaching throughout. So you can skip questions. People can say OK, ever. You have addressed it already. It's fine, you know. So that's kind of my structure. I like to wrap up again with the summary. This is what we've learned today. Um, And then if I'm selling on the webinar, um, I don't really sell. I just say, Hey, guys, if you liked what you learned today, you found it of value. Then I think you'd be interested in this product that I have that cost this much. No, I'm upfront about it. I'm not. I make money, you know, this is what I do. But I'm also about giving back, and I want to make sure that you know that you benefit from and if you took what I learned today and you like it and that's good enough, Fine. But if you want to take it to the next level here, something I have to offer for you. Here it is. I usually have a special offer for the webinar itself. Um, just like you guys have a special offer right now for today on women are ninjas, so I want to make sure people that want to take action have incentive to take action right away. So I usually a special offer for that day. He was a special African. Get a discount or bonus, and that's usually my structure for the Webinar. Great, thank you. Well, let's see. Um, David says question for Omar, given that women aren't just sits on a website. How easy is it for two businesses to partner and organize a joint venture? Webinar. It's very easy, actually, because again, the video portion of Webinars is ah is handled by Google hangouts. So what you're gonna do is when you start your Google, hang out on the top, right hand a top middle section, there's a little man with a plus sign, and that guy will, if you click that you can share a link to have somebody join you on the video. So right now, if somebody want to join me, um, I would give him that link and they would come and join me on video. So there'll be two people who can have up to 10 people with Google hangouts and then the people that are watching your attendees restaurants. Well, we'll see those two people, but that guests will be like in the green room that people that will be discussing with you, you know, answering questions with you. So it's very easy to do that, right? Thank you tastic. Maybe one more fairly simple one. Is the webinar recorded, and where is the media stored? And can I download it afterward? Yes, definitely. So every weapon are that is run with Google ghouls now become this huge monster that owns everything right on Makes our life easier, really? So you know, every Google has a Google plus account and is connected to a YouTube account. So when you recorded, webinar automatically saves to YouTube account, which you can download the MP four file later on. If you want to later on, edit it. If you want to do whatever you want, you could do that. Or you could just grab the embed code off that YouTube video, which is just like any other YouTube video and embedded in your website or embedded in whatever you dio in a membership site. If you're selling that webinar later on, so it's very easy. Excellent. All right. I want to say a huge Thank you. Tell Omar for being here for sharing information with us. Very Now. What can you tell people once again where to find you online If they wanna follow what you're doing If you want to learn more about what we do at the $100 N B A, it's 100 MB. That's 100 n b a dot net. Uh, you can learn anything about what you need to know about me there, too, as well. Killer tastic. Thank you again, Omar. Have yourself a wonderful rest of your day. Thanks again for joining us.

Class Description

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable. 

Class Materials

bonus material with purchase

Lou Bortone - 10 YouTube Hacks CL.pdf

Lou Bortone - 5 Pillars Worksheet.pdf

Lou Bortone - Engage Prospect and Create Raving Fans.pdf

Lou Bortone - Leverage Ladder Worksheet.pdf

Lou Bortone - Video Content Planner.pdf

Lou Bortone - Video Marketing Rules.pdf

Lou Bortone - YouTube Booster Effect.pdf

Lou Bortone - YouTube

Lou Bortone - YouTube Tour.pdf

Teaching and Presenting Handbook 2nd Edition.pdf

bonus material with purchase

Lou Bortone - 10 Places to Post Your Video.pdf

Lou Bortone - 10 types of Videos.pdf

Lou Bortone - Lous Video Tools and Resources.pdf

Lou Bortone - Video Script Template.pdf

Lou Bortone - Video Vision Worksheet.pdf

Lou Bortone - Syllabus.pdf

Ratings and Reviews

Student Work

Related Classes


a Creativelive Student

One of the best video marketing courses! Lou presented a comprehensive overview of the best and latest technologies that make video more accessible and doable - for beginners and advanced users. The course is filled with terrific resources and how-to guides that save hours of searching on your own. I watched the live broadcast and purchased the course for ongoing reference. Lou's expertise and years of experience really make this course an amazing value. It's well organized, fun and includes fantastic guest speakers. Thanks CL and Lou!

a Creativelive Student

This was a really great course. I am definitely going to apply what I learned. It was so much information that it will literally take me months to apply it all, but building a business is a long game. I loved how Lou mixed high level strategy with the specifics of how to use key tools and recommended a variety of useful resources. This course was very practical. I've already started applying it and have a basic blueprint for my way forward that I will flesh out as I make more progress. I definitely know I'm going to add a lot of success to my business through what I learned in this course.

a Creativelive Student

Hi Lou, I bought the replay up sell so that I could listen and watch when it fit my schedule. So far I've watched the first 3 videos. It's great and I'm so glad you put all this together. The handouts and bonuses are useful, too. It's obvious you are a master at video and I'm happy to learn from you.