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Master Video Marketing for Your Business

Lesson 24 of 30

YouTube Channel Critique

 

Master Video Marketing for Your Business

Lesson 24 of 30

YouTube Channel Critique

 

Lesson Info

YouTube Channel Critique

Now we're gonna take a look at I love this. This is my hot teach slide. Pretty fancy, huh? Oh, so in the hot seat section, we're going to sort of take the strategy, see how folks are doing with it. And we're going to look at some websites. Thank you for switching over to the websites, and we're gonna take a look and we'll take, um, chat feedback as well, as long as it's nice and positive and constructive. But we're gonna do is kind of dissect a few videos from friends of the audience and other places and kind of just get a sense of how they're doing what they might be be able to do to improve it. So this is gonna be kind of very interactive, and there's no wrong answers. It's really just meant to be all right. You've got a video on YouTube. That's great. Let's see how you're approaching your YouTube channel and how those videos are looking so that we can maybe make them better and maybe get more abuse. So we're gonna start with data who's a member of our audience and has an incredibly ...

long last name. So but that's awesome. And you also go by the monk. I the monk dude among dude. So, uh, so that's good. I mean, you could in your YouTube channel, you could put your name and then semi colon, the monk. Dude. Um and this is good, I think, for I don't know what your home page looks like. But I think for your custom banner, um, you might want have something that ties into your home page as well, because it looks like a photo of you. But it didn't it chopped off your head, so that's not good. Um, so but other than that, you have videos on here, which is awesome. That's good. Great start. Um, anybody else have any comments? Just about the overall first impression. Home page, Drake. Well, I think he's missing the trailer. So that would have introduced them to his whole channel. And maybe give him a tour of the different playlists. Good call. Yep. So you can add data. You can add a channel trailer. That's like a welcome video for your YouTube page. And do you want to pick a particular view? Uh, it's pick Facebook trailer to the 2nd 1 It's nice and short. Yeah, that's one. Yeah. Okay. All right. So we're gonna play that video for folks, be experience off feeling that you're in the infinite can transform. So I'll be talking about this idea of, like and how to how to connect with source off, love, creativity, even outsell through meditation, I bring in speakers all the time for Facebook through the meditation at Program one of our employee resource groups. Data is by far the most charismatic, like he is engaged people in a way that I haven't seen before. So I would hide. I like the simplicity. It brings the wisdom off the agents. He brings out the best off meditation and other practices in a way that putting an engineer or a marketer can understand it. Actually, the meditation of the end, which still just gave me the shivers, is thinking about it. First of all, I think we're a tough audience. Were all technologists. So to get people that calm in that space of time, I thought was pretty amazing. That's great. Yeah. Excellent. Let's get some feedback on that. I have to say first fault was great. The length is good. It gives a sense of what you do. The music ties it all together. So those are just a couple of first impressions. But I want to throw it back to you guys. And you think I will start with boxing? I might start with some of the testimonials in the beginning. Or just put put a few in the front in the few in the back of the video. Um, because it made it especially like if you're targeting the technology audience, the lady who said, You know, we're a tough crowd where the technology, you know, employees, etcetera. Just going to say that. Yeah, but just the after math of what you did was so impressive, you know, with especially when it comes, you tell that was totally live and from the heart. And there was no set up there. Right? So is very naturally. Yeah, exactly. Uh, Dre, I just think the optimization so Facebook talk trailer doesn't tell me anything. Good point. Yep. So you can go back into your YouTube account and Adam or descriptive title if you like. Maybe it's, you know, like a calming the Facebook crowd. Yep. Or meditation for technology. Whatever it turns. Yeah, folks. Kentucky's there We go. Yeah, And a lot of times, what I like to do in the titles is like, if you had the monk, Dude, I had, like, the video guy. Um, you know, you want to try and get those keywords into the title as well. If it is long as you're not forcing it, Um, and again, you can go on your description. You do have the You are well here, so that's good. But you can use more of that real estate you can add. You know, again, Facebook Twitter. Especially since you're talking about Facebook. You could put your Facebook Lincoln there, but some folks sharing some some thoughts for data. We have a good day. Who says I like the dissolves between his clips and the musical background we had then? E True said, I felt the video had a slow start. The crowd shot is great as social proof, and maybe the shot could have been B roll for the testimonials. So have the audio from the testimonials playing over the shots of the crowds. Great, that my thought Let's see. And then we've got some on his on his general can handle. If you want to go back to that, we can look at that. We have. Let's see data was say, a couple different people were saying the banner doesn't really work for, uh, so definitely something Teoh to improve, Nyala says. I think you should put his videos and playlists and having Trailer said, I love the video right now, though the one that was playing earlier. Excellent. That's something that risk you might like to know. So I had a professional camera could come in a film that a great you know, go. I've got good footage, but they're making a professional demo video from, But that's not ready. And I wanted something quick. So I went into ample had a what? Our lesson in my movie. Came home and put that together in half an hour. You did that. So it's easy. I mean, I had I had the content at the meeting and everything, but it was actually amazingly easy. Yeah, and I think it's also now you have a musician and that your music Yeah, so I think that be good to know. I don't know exactly how you leave that in, but credited, That's you. Yeah, uh, that's great. And the music does tie it all together, and you can see how it evokes a certain emotion. So, yeah, tie that. Not very well thought Workshop way have Denise, who says I learned from an extra training that you should name the video something that people will be searching for, like a problem or struggle that your video will solve. A couple other people agreed with that. So definitely the title, as we've said, work on. And that's the case on all your videos and the other thing again. You want to make you a video is really easy to find. So you can do that. You can curate them with those playlists so you could take a look at the videos that you have and start to, um, organized them into playlist Drake and the custom thumbnails would be great. Yep. Yeah, it's hard to because if it's just gonna pick this thumbnail now, here's this guy that's giving a testimonial, which is great, but we don't know that that's not you. Um, so if I just saw that as a thumbnail, I might be a little bit lost. Um, Tony, I just want to reiterate the need for adding the monk dude or something like that because I look at the spelling of your last name. That is obviously how Lou found your channel. And I don't think anyone's gonna easily find it that way. Trying todo gentle get out of the month Dio great. You do have you your links here in Venice, But that's not even my current websites. My old one still works, but it's absolutely haven't touched this rages. Okay, let me see if there's anything else before we move on here. Cash Productions Who suggests you do post a link to ITunes or Spotify recon by the song on the video. So in that kind of final, maybe credit and we got a smart jack group here. They're smart people. These guys, I love you guys that was going on, and this is a pretty good year. Here's the the bio in the about section and, you know, over 50,000 views. All told, that's not too shabby, so great. So let's look at another one unless anybody else has any final comments or thoughts on that. So thumbnails had one more saying, You need to rearrange the home page. So your playlist is at the top. Yeah, because right now it's got these other videos, which is great, but they just obviously videos that you I can't I can't get to it from here without going to my channel. But you asked if there's a way to add a, um, a key word to all your videos. And yesterday we quickly looked at that place. Where you going to edit the videos. And if you do the drop down, um, it'll show you a place where you can add a keyword to all of your videos. So if I said actions, if I picked this one and I did actions, more actions, even more actions, you can add keywords in here. Yep, tags. So you could bulk. Add a tag or keyword to all of your videos if you wanted to. That's really helpful, because you don't want to go back to Maybe don't want to go back to a video from six months ago, but you can, um, change that. You can adjust your titles and all that kind of good stuff makes sense. All right, cool. Um, let's move on then and look at John, who was with us on day one, and he's got a channel that is all about, um, healthcare. And he does, uh, Google hang out called health jams. So we'll take a quick look at this. Well, look, obviously we're not gonna watch the owl hung video. Um, because what he's doing is he's taking his Google hangouts and his hour long videos and putting them on to YouTube, which, if they're on hangouts, they're go to YouTube automatically, which is great. So some of these obviously much older Oh, there's me. Um, but I'll let me see what he has. I think for this four second one, this is probably just his YouTube intro, but I'll just play that So again, YouTube allows you to create a, um, a quick three second open that you can add to all of your videos. So John obviously did that with a three second one. And, you know, like I said, obviously not gonna watch to help nice animation at the beginning as well. And it's a hang out, so you'll see him pop on the hang up. And honestly, I think 12 seconds is too long for, you know, and Now it goes again for some reason. So if you just go into here, he's interviewing people. He's doing his own hangouts stuff. Try to keep like secret in their little squirrely. Nothing. You know Ah, and I get to share that with you so that you can use that in your business, and that's really clearly that's a Google hang out. And that's a lot of what his page is made up of on. But anyone have any initial comments on John's YouTube page? Let's start with the overall channel here. I think he could use a welcome video to because you have no one's gonna watch a 40 minute video. Yeah, just to figure out what you're about. Yeah, good point. Let me see if I do the unsubscribe. If he has that. So here, like, here's where I can. If I subscribe to the video, I'm going to see what to watch next. If I'm not a subscriber, I would see a channel trailer, but I don't believe he has one, because I just unsubscribed and I got the same thing. So it's really, really important to have that channel trailer be something that you want to represent your brand and not necessarily like OK, well, is my latest video. Here's my hour long Hang out because, like Dre says, nobody's gonna watch how long? Hang up pretty good job with the, um banner because it represents his website as well. And he has his links. Has a lot of links here, actually to the website, so I can click on that and go to his website and again. The other thing that he's doing is he's tying in all these colors, as you can see, making it all into great. And I'm gonna go to his videos page and see what's going on with that. So he's got playlist that, uh, um hangouts that convert, which is one of his products. He's got his health care discussions so he doesn't pretty good job grouping and curating his videos. And then the other thing here is that, like, Well, this if it was, if he has a video up on YouTube that he's just putting their because he's doing a promo or something for, ah Webinar that he doesn't necessarily want to have people view. He could make this unlisted so it wouldn't show up here. I mean, it's still on YouTube. It's still hosted, but it's unlisted. So, um no, that wouldn't necessarily show up. Um, hey, I'm stopping by its John Schumacher here, along with my partner, Michael Bloom. Welcome. And thanks for checking out the live hangouts success system here on our page. And we're really excited to put this camp on I. Also, it's like a promo for boot camp, which is great, but he probably want to make it private so people can't find it. Or if it is for public consumption, then have a much more descriptive title and take advantage of that description. Because when Google hangouts upload your video to YouTube, they don't really give you a description and tags. You're going to go back in and add those yourself on. The other problem with using a generic word like boot camp is on your related videos. You're gonna get a lot of other things that a boot camps that have nothing to do with what you're doing. But I love you back. Coming in here. Um, let's see. Well, my 1st 1 actually, this is just from me personally on that page. That banner, with his two faces on either side. It's really awkward to May late. I'm not sure he is the one on the left. Is that like his kind of ion? That's everywhere on the pain. That's like then, like on Facebook, You know, no matter what you do with your banner, your photo Yeah, is gonna pop up on that. So you should integrate that into the banner so that it's not, um, repetitive. Exactly. So know that it's gonna be there, so you don't need the face on the right hand side. You can use that for other. Yeah. I mean, that was the one that jumped out at me personally to put the maybe in this case, because we know and you don't even think about this when you're uploading your banner. But your pictures already gonna be there that YouTube's gonna provide. So maybe you put your, um, your big logo here on the right hand side instead of your picture. Can you make that thumbnail bigger or No, this one? Yeah. No, this is the standard that that's the one that YouTube provides. Yep. Are you you uploaded, right? Right. OK, it takes your Google plus photo actually so tied to Google. Plus Got it. So, um, anything else way had a honeycomb design. Who said for John that he'd probably unlisted the hangouts that convert intro? Yes, right, because I mean, that's good to have and you can You can tag it onto your videos, but you don't necessarily have to have it in your group of videos. Um, cause it's just just taking up space. Tony, I'm curious to know people's opinions on the logos on the videos themselves because I think about you know, how they would show up in the related videos string or something like that. And I get like when I look at it, when I look at all the videos there I go. OK, well, if if I'm that target market, I know exactly which ones I want to look at, so I see there's an advantage to that. But then when when you're looking at him or oven organic search, I don't know that I'd be too inspired if I saw a whole bunch of those coming up in the list just with the same logo. And I my thought is not being an expert, but my thought is that seeing a human face is typically more appealing. So to me that these that I don't know if he purposely captured these Oh, it was just luck of Google hangouts. But where you can see the guests and I was a guest recently that's more compelling there, this logo. And, you know, at one point I think he had and I looked at his page and it was all the logo because he's got that in the introduction. And and that doesn't make any distinction between video and video be and, um, and the intro. Like we said, that intro seemed really long. Like, I think you could get away with five second intro data. Had a comment. Yeah, when designing book covers and city colors generally, the advice is that the most attractive thing to the I because you got to stand out in a page of maybe 30 Thunder Hills. Uh, most attractive thing to the eye Is the eye really humanize or hops in your eyes or whatever but eyes. But, you know, John's gonna but did a great job because he's got a lot of videos up there. He's got 200,000 cumulative use, which is awesome That's good. Always, uh, the help. Little of Social media icons. So, yeah, overall. Really, really good. I think there's just a few tweaks he can make to to make those videos pop a little bit more, especially since so many of them are sort of just the logo shot. Like when you come down here, it's like, Wow, that's a lot of Lugo's And you know that the titles not too bad gets seen on Google s Seo made easy to too bad Dre. Anything you want to add on that? Yeah, I just think the biggest thing is is creating that branded look between the thumbnails. And I think he would be served much better. Like you mentioned toe have either his face or the guest on with an overlay of a really quick summary of it. And honestly for me and that maybe this is just he's not really on the corporate space, and that banner is so corporate. May I just think he would be better served to humanize the brand a little bit more? Yeah, I mean, it's health care, so it's kind of like that does really probably speak to that industry a little bit more, but I really think he would be better served. Teoh infuse himself mawr into its branding. Excellent. Yeah, because you guys met him and he's Yeah, Yeah, that just doesn't feel like it matches him. I want some of that awesome personality. Yeah, exactly. Great. Thank you. Before I pop over with one more Sydney, we met Sydney yesterday, and we saw her video earlier. So this is what happens if you don't upload a custom thumbnail. You get this blank space, which is not the worst thing in the world. But you've got all this real estate, so why not use it? Right? So this is the if you just have a generic, You know, I just put up my web page. I didn't customize the banner. That's what you could end up with. You're gonna have your photo and your blank real estate here, so obviously she can do lots with that. And then if I want to find one on one of these short ones and take a look at it, this one seems pretty recent. So? So I put you on the spot, Sydney, But we'll take a quick break. Heart your smart marketing mentor. And as we head into back to school season, I wanted to share a quick tip with you on revamping your marketing for the ball. A lot of small business owners make the mistake of approaching that, working in silence emails over here and my blogging strategies over there and whatever I'm doing with social media somewhere back there. But for best results, you actually want to integrate everything you're doing into a consistent system that allows you to gather leads and then stay in touch and nurture those leads to convert those lips to clients and increase your income. So when I suggest that you do is everything that you're doing to market your business, whether you're doing live events, whether webinars, whether you're blogging when using social media with all of those strategies, your number one goal should be to get people because once people on your list you could nurture them and build a strong relationship. So you want to gather all of your context in one database that collects those contacts from these various marketing methodologies that you might be choosing to use and start looking at with your content with your things, with what you're offering in what you're selling, Do they integrated? Everything that you're doing to market is your Web in our strategy feeding into your Are you using social media? Not just collect likes and followers, but to build your subscribers? Are you getting people that subscribe to comment on your blog's and then staying in touch with? Start looking at your marketing in a more integrated way. You'll build deeper, stronger relationship with your audience, and ultimately you're going to able to serve them more effectively and increase revenue in your business. And that's your tip for this week. I'll talk to you soon it said Craig Heart. You're a playlist so you can see the, um, the challenge is off. Shooting outdoors in the Windy City. I thought that would have been a good video for Sydney Craig Cart and Hurricane Luis approaching. I'm gonna stay out here as long as I can, but it's getting pretty windy. So no, that's the content was great, really good content and really good advice. But you know it's Sydney. Creating outside website does present some challenges, and it's funny. E True says great information in the video. But the setting seems out of sync. I was kind of expecting a travel talk. Yeah, and almost maybe too much information, Information overload, Green fire, Erb said. I noticed a lot of people talk fast like that in their videos. Do you think that's a good thing to do? Uh, no. I mean, I I would keep the videos short, you know, confine it to maybe one quick tip and, um, you know, talking fast. There's a difference between getting a lot of information out and talking fast and pausing for emphasis and all that cool stuff we learned in Michael Ports Performance creativelive course. But yeah, I think you can slow down a little bit. Make sure that the person's absorbing. It's like, you know, this information like the back of your head and just want to get it out there. And I'm guilty of this, too. But it's like, OK, this is the first time people are hearing this, so make sure they can hear it. The location? Yeah. I mean, I'm not sure if it was just if it was referenced. If it was tied to the tip in some way, like, you know, I met this beautiful location and that reminds me of this Blah, blah, blah. Um, you? Well, I mean my all right. Let's fall back to school or mountains And but it's still she had a school, I don't know. So that's the thing. It's like you got, like, a Your location is part of the video, Um, and so think about that. Also, there's a lot of minutes, a nice view, but there's a lot of what they call headroom in this video, so you might want to send to it a bit. Um, and again, the wind is a killer so dry, I think, adding, She's first of all, talking about often so it would be good to put on annotation that allows them to subscriber often. And also, I think, for tip videos. It's great to really put that graphic on there and just got that space because she did use the thirds horizontally. So she's got open space that might not make even that headroom feel so big If she put up the text of the tip on the screen, I should talked about it. Yeah, um, she is doing playlist, which is good. Um, let me go back to the main channel. Obviously you want to Adam Banner. That's an easy fix. And again, Channel Channel trailer. That seems to be a common, um, thing that that's an easy fix that allows you to really kind of put your brand out there front and center. So take advantage of that real estate. Great. Is it the same? What would be your advice for? For those of us that are doing services and we do sort of consider ourselves the brand in the way that we want to humanize them, we want to put our faces and associate that with it for channel names, because a lot of people say you should be putting that riel brand name on there. Another say that you should put your name and sort of just like you said about the logos, an umbrella, it under any services and products and programs that you offer. So in my case, I do loop or tone video marketing. It's got my name, and it's got what I dio Sydney Craig cut should probably add small. What was it? Small business marketing? Um, you know, something that kind of says who she serves or what she does in the title. You know, it's OK to have data. The monk. Dude, that's totally fine. Easy to change, Easy to fix. So, yeah, I mean people. I would search for her under her name because I know her. But somebody else might know her is smart, simple marketing, And they may want to search for that term. Are even even I would do but marketing for small business. Because if someone's looking for anything in marketing, I don't know, I don't have it makes a difference. And this, you know, I mean, this is a pretty good title. Um, but, you know, maybe not quite specific enough. So But yes, he's on the right track and lots of easy fixes, so that looks pretty cool. Tony has accomplished a really quick question for people that do want to shoot outside. Can you get a pop filter or something like that? Feel level there to protect from the wind. Yeah, what's your recommendation? Wind screening? A pop filter. And I think I think what was happening there's I don't think she had a lab Mike. I think they were probably shooting it with on IPhone or a flip camera. Something like that. So the wind was really coming in. You're hearing more of the wind on the camera than her. And I think even if she had a laugh, Mike, a lot of that could have been reduced. Actually, I think they do use the flip cam she was telling me yesterday. Right? So those are some good examples? Um, the good news is, you know, you're on YouTube and you've taken that big step, and you're putting yourself out there, so that's great. All this other stuff is kind of cosmetic and relatively easy to fix. It's like saying, Okay, I'm gonna buy this fixer upper, but fortunately only have to paint it and put a new carpet, and that's that's all you need. So I think at that point, we'll see if there's any other, um, comments from the chat off your emotions, if you don't mind. Yeah. Do we have a couple minutes before you have some time? Yeah, we do. Perfect. All right. So this is one that I think data can maybe, uh, sympathize with a little bit here. We've got somebody who says and somebody else would afford is Well, what if your name is hard to pronounce and always misspelled. It's an issue when you're trying to brand yourself. Is your name just We talked a little bit about it, but just maybe you go into a little bit more. That's a good question. I mean, you can either go and sort of have, ah, moniker like the Monk Dude, that's a lot easier to remember and search for or what I do. I mean, my last name is not that complicated, but I bought lube or tone dot com Lubar tone dot com Blue Bertone and seriously, and I have all of those redirect to lube or tone dot com because people always spell my last name. So it's like, OK, even if you such Lubar tone, you're still gonna end up back at my website so you can buy a few, uh, misspellings of your name. If you're fortunate enough to do that and for 10 bucks a year on Go daddy, whatever, that's a that's pretty easy. So, um, we'll use some kind of a Monica that people would know you for. It's grant on, then another one that multiple people voted for. How do you handle the name of your YouTube account. If you have different niches that you address for example, jewelry painting, different arts and crafts that you want separate entities for, do you recommend creating multiple accounts and having them all separate? Or is there a way to do it all within the same? I would do it all within the same again. Like Ray said, Look at an umbrella brand and then maybe have a playlist for Julia playlist for you know, whatever other niche within the niche. Because it's kind of complicated and a paying to do separate YouTube channels, you have to have a separate Gmail account. Um, it's almost like to create a whole new identity I get, uh, do you have any questions in here? Okay, uh, say 1977 and a couple other people I've been kind of confused and conflicted about. This is when we're talking a little earlier about personalities and all that said, I love being silly and goofy, and I'm also an actor. So my friend and I have been doing totally fun, silly videos, but I wasn't sure if that helps my yoga teacher image. Can I integrate all those things in tow? One. Yeah, I think you can. I mean, like I say a lot of times I was afraid like if I do this goofy costume video and a corporate company wants to hire me to do the video marketing strategy is that, you know, screw up The first of all, it's like, Well, if there that corporate and stiff I don't want to work with them anyway, they're not my ideal client. So it's like, You know what this is? This is who I am. This is part of who I am, Um, the folks who are attracted to that of probably my best clients of the folks who aren't probably are not. So I think what I did was, well, I started out doing the goofy stuff. But the yoga person may want to start out with a series of tips that, you know, maybe not quite as goofy, but, you know, building build that into the personality as you build the brand. I think you could get away with both. Fine. It's like you know, this is you are who you are like that, Um, let's see Green fire herbs. I have a few long videos on my YouTube channel. Siri's is called the Herbal Primer. Each video can easily be sliced and diced. I plan on starting additional video. Siri's How do I Slice and Dice and just keep everything together should the shorts be grouped with the video they came from. So if you're gonna take one really long video and cut it up into manageable bits toe put up individually, should you put those on a playlist together? Would you put them separately? What you think about that? I would put them in a play this together. It's kind of personal preference, but the idea is that you want to make it easy for people to find those videos. And you want to make it easy for people who might be searching for that subject to find those videos and then say, Oh, great, that was good. I think I'll go onto the next one and the playlists. A nice because, as you noticed at the end of Sydney's video, the next video starts playing automatically when you have a playlist. So uh, yeah, I love play this because they keep the person on the channel and automatically feeds them to the next video

Class Description

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable. 

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One of the best video marketing courses! Lou presented a comprehensive overview of the best and latest technologies that make video more accessible and doable - for beginners and advanced users. The course is filled with terrific resources and how-to guides that save hours of searching on your own. I watched the live broadcast and purchased the course for ongoing reference. Lou's expertise and years of experience really make this course an amazing value. It's well organized, fun and includes fantastic guest speakers. Thanks CL and Lou!

a Creativelive Student
 

This was a really great course. I am definitely going to apply what I learned. It was so much information that it will literally take me months to apply it all, but building a business is a long game. I loved how Lou mixed high level strategy with the specifics of how to use key tools and recommended a variety of useful resources. This course was very practical. I've already started applying it and have a basic blueprint for my way forward that I will flesh out as I make more progress. I definitely know I'm going to add a lot of success to my business through what I learned in this course.

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Hi Lou, I bought the replay up sell so that I could listen and watch when it fit my schedule. So far I've watched the first 3 videos. It's great and I'm so glad you put all this together. The handouts and bonuses are useful, too. It's obvious you are a master at video and I'm happy to learn from you.