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Optimize Your Online Store

Lesson 6 of 21

Best Homepage Layouts


Optimize Your Online Store

Lesson 6 of 21

Best Homepage Layouts


Lesson Info

Best Homepage Layouts

So now I want to take you to a couple of live web sites and then we're gonna have some of you come up here to talk about your website but now I want to bring up the page for manali hope I'm saying it correctly dot com and I want to show you what I really really love about this website so I'm gonna move here but um so you'll see here that directly you know if you live on the road if you travel a lot this website is for you so again obviously this back could be for everyone for a lot of people can use it but for them it's really important to connect with their target audience which are people who pretty much live on the road and then they're saying there is a back for that right? So pretty much if you live on the road you know that this could be a product that's for you and I also love the simplicity of their there are menu up here because again it's not too many things it's not overwhelming it's not asking people to do a lot of different things so when you scroll down again their call t...

o action is get my back how much more obvious can we get then get my bag and again it's personalized and get it's not saying get it or sign up or read more it's using my and really when you're reading that, you sort of can put yourself in that conversation and it's like I want to get my bank, you know? So this is where you would go for that, but then I also really love that they talk about the features and I know we're going to talk about features and benefits in just a moment and talking about why benefits are more important than features, but I think for something like a travel bag, features really are important and this is why again, I think it's really important key to know who your audience is because to them the features and what the back can dio are really, really great. And but then again, they also look at the benefits so with the lie flat packing where it says so you can pack and unpack faster than regular backpack. So the feature is the light lie flat packing, but the benefit is that you can pack and unpack faster, so they are actually highlighting both the benefits and the features here and again signing up for their newsletter. And so you know they're they're sort of funny, right? Like they have a sense of humor, so for them sign up to the internets fourth best newsletter kinds of works because it goes with their branding, so it makes sense for them they're not just a saying sign up for a newsletter they're actually putting a little bit of humor into it and then they have the social proof right here where you know people love it on dh these are actually people that other people would know so they have aa lot of really great endorsements and then if you want to know more again more call to action so what do you want to dio if you scroll down to to this you know this far down on the website do you want to read their story? Do you want to explore again? They have some more photos that reflect their customers lifestyle they are interacting with their audience to share their own photos if you can do this with your own audience that's really that would be really, really great follow them on twitter so again they have a lot of coal to act calls to action here which I recommend you know as you're first starting out just have one or two but I really think for them it works so let's bring up the next web site um okay, so this is a test inmates and they make salad dressing so you know right before you get to their home page they have a photo of people that are happy they're eating lots of fruits and vegetables and having fun with salad dressing so their brand is one that portrays fun but also health so again you have really have to know your brand and you have to really know your audience so that way you can speak directly to them and they have their you know, maybe they're looking for someone like one of their priorities right now is to hire more people because they're grown, so in that case they've put it up here but it could be a time when they're not hiring probably they would have it on the bottom, but what I love about this is that they are again really engaging their audience, asking questions, saying, are you keeping it real there, having a conversation and they are having fun with it it's not a boring you would think salad dressing that could be how fun can you put in salad dressing, right? But they really have made it a lot of fun to visit their website and too engage and really experienced there on their products. So again, try arb osama get the green goodness stirred up with soy gender so again calls to action. What is it that they want people to dio and again here they are building credibility because not only are there showing you where you can get in your local store, but they're also showing you that they are in large retailers and this is a brand that you can actually trust and again they have more stories here um, get didn't get our newsletter so they are telling you what you're going to be getting in their newsletter you're going to get nutrition facts, recipes, new products so it's not just get our newsletter it's, what are you going to get in their newsletter? Um and then social media icons here. So yeah, I really just love the way that they use this web site to portrayed their customers lifestyle and last one this is a really fun pop up see, right? Something like this is engaging, it totally flows of their brand it's not something where you see this and you think another pop up it's like, oh, this is fun this is school. Maybe I want toby a busty with them and give them my email address so again their language really does reflect their brand. But once you close it, this is it really does against such a great job off highlighting their customers lifestyle so you know that for them it's really important to connect with their customers in this way so all of their photos all of their like even their fund that they have chosen sort of has that lightness about it on dh their photos and it just seems like everything is flowy and and light which I really love and again they also have calls to action so you can follow them on instagram for example, for you growing your social media following is something that you want to focus on that could be your main call to action for a month or for the for the whole year it doesn't, you know it doesn't really matter for how long but think about what your goal is within your business right now and that's what should be your call to action and again they're opt in they are offering a um but this count and then you can read some more this is there again building credibility, you know that if they've been featured in home and gardens hd tv, this is a company that you can trust because all of these other magazines really trusted so I would love now to bring I think, elizabeth, if you want to come up on stage and we'll take a look at your your web site as well and then god no, I'd love to have you come up here too so we could take a look at your home page if that's okay, right after elizabeth ok, so are you ready to to like to look at your home paint? You know, what's wrong with it, thanks, thank you for letting me share this because I have to say I love you, the branding on your home page and just the whole look that you have built around your home page, right? So you see there there's a picture of you people know that there's a real person behind this, and you're all about color, right? You have your tag line caller clearly clairvoyant, your branding shows color, it wouldn't have made sense if you're upside was black and white, right? Or or some unical or so I think you've really do a great job of embracing your brand and really living your brand. Yes, so I love that andy yeah, and I love I love that your pictures here, I think, especially if we are, you know, seoul entrepreneurs or officious us, or I know tracy for you you're like the main person behind your jewelry, you design it for people it's really important for people to connect with you by seeing your picture. So I also love here your opt in and what I love here you are on ly asking for their email address, so you're probably getting a lot more people, but you are giving them something, right? You're taking them on a journey to discover their true colors and it's not right and that's part of the work that you d'oh and that reflects in your opt in as well, so I really love that e I don't know I think you just do a really great job now I do agree it is a little busy, like there is a lot of stuff, so one thing I would recommend is think about it maybe pick three things that are really important, like right now you're on a book tour promoting the new book that you just launched, so that definitely should be up there on your website so people know, but maybe there's some stuff here that doesn't have to be on the home page so s so think about that, but again, you you know you have really great videos, I know you do a lot of video and you have social proof that you've been featured in magazines on. Then again, you still have another option down here in case someone didn't sign up there and again. It's not just get my newsletter it's, you know, get elizabeth free love letter so it's a little it's going beyond the sign up for my newsletter that so many people do. So I think you're doing a lot of awesome things with your home page just if you could just focus on like three things that are most important to you right now and highlight those on ben sort of guide your audience it's through the rest of their journey by through their other pages, but yeah, okay so yeah thank you for being brave on letting me share this with everyone yeah as that one goes to the store as well so but it's separate from the stroll oh all which one this one yeah that's so when you when you click on the on the story goes over to the stone heart instead of right and it's it's separate yeah I do I know we've talked about this before I do recommend that if you can have everything under one year old and with consistent branding and your pop up I love it again totally reflector branding it's not anything that people would be shocked to see I think it's it's really great but I think if you could have keep the same experience throughout so if you have a main landing page and then a store that looks totally different people might get a little like their experience might not be asshole because things are look a little bit different so yeah so if you could put everything under one and have a consistent look I think um that would be another great great stuff for you to do but I love like even your act a car button has the colors that you are that they're all over your branding again it's not you know a black or green or a color that doesn't reflect your brand itself I don't yeah you're definitely doing that right and again your product description love it um, talks directly to the benefits of why they should have this product. So thank you and great job on your home page. Thank you. All right, so good. No, I thank you for coming up here on your web site. Um but I also love your home page. I love the simplicity of it. I love how it totally does reflect your branding because you're branding is all about simple ingredients back to nature, and your website just really reflects that. All proud. I think your product photos reflect that your home page reflects that as well. And again, you have a really obvious call to action and it's to shop now, and that could be what you're focusing on right now to get more people to do. But I also think that your pictures really do a great job of explaining audio product is without words and that's another thing that sometimes pictures are worth a thousand words and you don't have to use words for everything. You can use your pictures to describe the lifestyle and what it is that you are all about. And I think your pictures to a really great job of that thie other thing that I would change a little bit, I do love your offer, I do love that you are. Telling people that if they spend more than fifty dollars they can get free shipping I think that's something that would entice people to buy more if maybe let's say they only have forty that worth dollar's worth of products they know that as soon as they come to your home page they know that if they just add ten more dollars then they will they'll get for sixty five dollars so that they'll get free shipping so that's a great job on that the one thing that I would recommend is for your feature products I would maybe only keep four to six instead of you have a lot here and I would also recommend keeping these images on the home page consistent so you can choose either to go with this sort of lifestyle kind of image or you can choose to go with the more simple one but consistency really does matter because it makes it easier for people to sort of scan and see everything without having to like really focused really pay intention going back to something you were saying earlier was not having I was thinking about that from my own that I have all my pictures are kind of on a white background they're not like lifestyle per se curated photos I'm in the middle of changing something's up but it's not something you would recommend you know I think it could work either way I think if you your product is so so natural and light and it's all about fewer, like fewer ingredients that are natural. So I think for you that really works. Yeah, but for others, you know, maybe if you have a jewelry and you do this, I kneel or design julie for yoga. People who, tioga maybe you might want to have your jewelry, you know, near some sort of yoga kind of setting. But again, it just really depends. I think for you it really does work because it it helps tio to show that freshness and the natural quality of your product so I would focus more on the, like the white background rather than this. Although I do think both good word, but I think this just has more of a likeness to it that your customers can relate to you. Yeah. On ben. Yep. The other thing which I know you know by now is tio give them an offer. So so, yeah, that's, the other thing I would change, but other than that, I just love the simplicity of your website and how it would really does speak directly to your audience, I think. Ok, thank you. So, yeah, thank you for coming up here, you're brave as well.

Class Description

Running your own online store gives you control over the sales process and allows you to create a space that fully reflects your brand. It also comes with a lot of responsibility and can quickly become a major source of stress. Learn the right way to optimize your e-commerce website from Andreea Ayers.

Andreea has started and sold three companies in the last five years. As the owner-operator of a successful organic soap line and founder of a six-figure t-shirt business, she knows exactly what it takes to build a business online. In Optimize Your Online Store, Andreea will teach you how to create a website that reflects your brand and encourages customers to buy. 

She’ll teach you how to:

  • Set up a homepage that encourages immediate connection
  • Create an about page that builds trust
  • Write product descriptions that do the selling for you
  • Turn browsers into paying customers

When you run your own online store you have to customize it so that when people do come, they trust you enough to actually make a purchase. Andreea will teach you how to analyze and improve your site so that visitors feel confident in you and your products and are converted into lifelong customers.

By the end of this class, you’ll know exactly what you need to do to ensure that your website reflects your brand, is trustworthy and encourages people to buy.



This class is perfect! A great overview and explanation of what you need. I really like the simplicity and after watching it for free I bought it so I could pause it and implement the ideas as I went through the course. I love my page website now and highly suggest this class!

a Creativelive Student

Wow! I bought this class on a whim and didn't expect to get as much out of it as I did. It is to the point, filled with really good information and presented really well. I am so glad I got it. We are about to redo our website and I feel a lot more confident about doing it right now.

Julz P

Andreea is such a delight to watch, no wonder she does well in business, I want to buy from her and she isn't even selling me anything! Refreshing, very good for anyone looking for help with their website and connecting with your audience.