Making One-Minute Videos
So now that you know the framework of a Y video On how you're going to start with the different components in 60 seconds to talk about when I was, I believe that and I am, let's look at some of the other one minute videos that you can create. Remember we talked about the topic wheel where we have three layers in our funnel and an onion from Ry to our how to our what In the same way we have 19 types of one minute videos that you can create and you can see here there's examples of so many kinds of videos that you can make. So why videos can be the gratitude videos? It can be interviews, it can be your sizzle reel, it can be from the stage, it can be a story, it can be interviews with other people about all these different topics. You have such a range of one minute videos that you can collect and all you need is your cell phone and a fiber task that you can run that through so that the fiber gig sellers can be able to execute those items for you. How is where you're sharing your expertis...
e? What is it that you know deeply about with those particular topics in your topic wheel and the what is where you're selling, this is when you have a call to action, you're saying contact me for a free consultation or come by my store. I would love to be able to show you around or if you need help buying a house, this is my number right here, below or fill out the form and I want to give you my course on how to do x, y and z or drop your email and I'm gonna give you the 10 ways or things to do about whatever, right? All the different ways where you're able to sell, so you have the why at the top where people are understanding who you are because of stories that you're telling specific stories, you have the, what because you are selling and you're asking them to join you or give you a credit card or call you or give an email address and in the middle you have the how? So in terms of you guys remember Wendy's where's the beef? If you're over 40 like me, you know the meat is really where you're spending the time and you have the buns on either side, right? So you're gonna spend 80% of your time sharing your expertise is what Gary Vaynerchuk calls jab, jab, jab, right hook, we are delivering value, you're not trying to sell all the time. Like we all understand as small business owners that we need to drive sales. That if we're spending money editing content, that if we are spending money running ads that we're spending our own time to be able to produce items, we need to drive sales, but understand that when you're building relationships, you're moving through stages of building relationships from why to how to what you wouldn't just walk into a bar, approach some random lady and say, hey, would you like to marry me? Because then you're just a pickup artist, You're trying to practice all these different lines. You never wanna be that guy or that girl instead you're going to hook them with the story, you're going to spend most of your time sharing expertise. So they understand you're someone who's trustworthy, you're building the authority, They see who else you're working with. They see the things that you care about, they hear about. It doesn't mean you're sharing kids stories or you know your family life, you want to keep that private. We're not saying just expose everything on social media, but show that you're a human. There's many ways to show there you're human and then when they get to the what, which is where you're selling, this is the beauty and this is what few people really understand. Would you agree with me or not? That facebook and google are so smart because they know where you are. They know what to show you in the newsfeed, arguably they know they're like listening to your phone, right? You ever been to a meal and then like all of a sudden you see ads for that thing that your friend was talking about. So you would agree with me that the system is pretty smart, right? Like they're capturing all kinds of information, how do I use the system to my advantage. Well, if I'm putting out lots of one minute videos, see this is a secret. If I put out lots of these one minute videos according to these 19 1 minute video types, then I'm letting the system figure out who is a tire kicker and needs like lots of information before I can sell, who's an impulsive buyer where they're just ready to act right now. Do you think google and facebook and amazon and these systems don't know when someone needs a plumber for the broken toilet or do you think they can anticipate when someone's in a car accident and needs a personal injury attorney or needs your products and services if you put out these ingredients, little pieces of why how and what you put it into the system, you set up the plumbing in the framework that we talked about here for your personal branding framework, then you're leveraging all the Ai and all the data and everything that these networks know about you to be able to drive your personal brand? See people at this point will ask Yeah, well how do I know how many pieces of content someone needs to consume? Do they need to consume like five pieces of content and then I can make them an offer and buy a power hour or call me or whatever the thing is you don't need to know because the system will figure out google and facebook will know some people they need 20 pieces of content before they're ready to buy or they're not ready by right now because they don't have the budget or they don't do it until january or you know, whenever they, their kid is sick and now they need, you know, whatever it is that you have to offer, the system knows. So the system knows what piece of content to show them next. If you're ready to embrace the system for how smart it is. I mean it's either like do that or go live with no electricity with your tinfoil hat, right. I mean the very fact that you're here on fiber and we're going through this course means I think you already believe That the system can do these items start to populate it with these one minute videos. I next challenge you take a look at the list of one minute videos, the 19 types and start making ones yourself, put them into your system and watch what happens next.