Repurposing Content Process for Selecting People on Fiverr
the beauty of repurposing content is that you can create hundreds of pieces of content per month off of only an hour or two of your own time. So you start with something that we call pillar content, pillar content is where you are creating one video or you are interviewing somebody, maybe you're at a conference and you meet somebody and you pull out your phone and you say hey I would love to interview you on this particular topic and you captured just a few quick snippets as long as that's being collected on your phone or on your camera, you can then create derivative content. So micro content is when you take those long form pieces of content and you split them out in the short little memes into tweets into sound bites and that's when the machine goes into effect. That's when you have these fiber gigs where you're able to do things like edit captions to be able to create quote cards where you take an image, you take a quote from what you said and you turn it into this beautiful item t...
hat people can push out on instagram, Pinterest facebook, all kinds of other channels. And then the third part is distribution. Distribution is how do you get it out there? I've been using fiver for seven years now. And just so you know when I first started using fiver, I went to my friends and I said oh my goodness, I can't believe I can get this particular item done for $5. Somebody will do S. C. O. They will do a video, they'll do a blog post, will record a cartoon in morgan Freeman's voice, right? And I thought it was fantastic. But it wasn't until a couple of years ago that I realized the power of using fiver for serious business. For example a lot of the tasks that we run in blitz metrics were running through Fiverr and there's several ways that we make sure that we get high quality number one what almost everyone is missing is a clear process. So you can have the most talented person. But if you don't run them through a clear process where you give them a particular asset and you say this is the template that I want it filled into or this is exactly what I want to have done. You're not going to get the result that you want. Number two is that Fivers released a whole range of sellers. It used to be just people doing $5 gigs. Now there's $10.50 dollars, there's five or pro, there's different levels of Fiverr sellers. Blitz metrics is a fiver pro seller. So you could actually hire us to do work. It's not just people in foreign countries doing stuff for super cheap which is where they were many years ago but I encourage you to consider how you could use fiber to be able to delegate out a lot of the mundane tasks that you otherwise wouldn't want to do. And even some of the strategy pieces where you might have someone who's a studio producer and a project manager actually have you organized. So you have expert level people that of course have expert level pricing to be able to produce these assets for you.