Podcasting for Crafters and Makers

Lesson Info

Class Introduction: Build Trust and Increase Sales

The problem is this: you love your product, you love the thing you make, you love the thing you sell, and you love to talk about it, and you're amazing when you talk about it. The problem is that your customers have no idea because your website or emails or your Instagram is dry and stiff and you don't sound like yourself, so your passion doesn't really come across. Well, a podcast is the answer, because in a podcast you get to talk about what you absolutely love, and it's so personal, comes right into people's ears. You can do it with video or just audio, and it really lets you connect with your customer and lets them get to know what you love about your work and what's special about your work, and it comes in your own voice, so if you feel like your voice is missing out in your online presence, a podcast might be the answer for you. If you feel like Instagram or emails aren't really working at selling your work and connecting with your audience, a podcast might be for you. So let's t...

alk about how to do that. So I started my first podcast, "Explore Your Enthusiasm" about three years ago, and it totally changed my business, so I'm a teacher and a writer, and I was writing these long blog posts and pouring my energy into them, and yet people weren't reading them because it takes a long time to sit there and scroll through a post, but people are listening to podcasts while they do the dishes, while they do their crafting, while they go through their life, while they're ignoring their kids, they're listening to podcasts, and so by switching my blog post format into just talking it out with people, I now fit into their life, and since I started doing that, it increased my business 50% every year, and there's just so much more podcast listeners than you even know, so studies show that four in ten people listen to a podcast at least once a week, and so there are lots of podcast listeners out there that are wanting to hear the kind of content about the things they care about, and not that many people are making content that isn't like a radio show or a news show, so today we're going to talk all about how to do it, how to do it easily, how to fit it into your workflow and create content that keeps making sales in your business. So, specifically, today we're going to record your first episode. You are going to go from no episode at all to a episode that you are ready to post on your podcast. We're also going to learn how to get it online using a host and how to submit it to iTunes. We're going to talk about why iTunes is so important, how it can help your podcast, how it's going to let brand new people find you. And we're also going to talk about how to make it an effective business tool. So none of us has time to spend just recording because we feel like recording. We actually need to make it effective and make it make sales, so we're going to work really hard at making it an effective sales tool that translates your listeners into your buyers. You're going to learn how to create content that does that, how to make clear calls to action so that they know what they need to do, and basically make it a tool for your business, not just something that's like a fun hobby that you do.

Class Description

Lessons

1Class Introduction: Build Trust and Increase Sales
2Why your Handmade Business Needs a Podcast
3What is a Podcast?
4How to Set up your Studio in 5 Minutes
5How to Launch a Podcast in 1 Week
6What Kind of Show will you Have?
7About the Interview Format
8About the Solo-Show Format
9About the Roundtable Discussion Format
10Which Format is Right for You
11Challenge: FInd What's Out There
12Choosing the Right Topic for your Podcast
13How to Make your Show Special
14Make Magic: Combine for a Unique Show
15Content Development Strategies
16Naming your Podcast Best Practices
17How to Introduce Yourself
18How to Write your Intro
19How to Exit with Confidence
20Where does your Podcast Live and Why iTunes Matters
21DEMO:How to Get your Podcast on iTunes
22How a Listener Becomes a Customer: The Customer Path
23Your Home Base: How to Set it up for Podcast Listeners
24How to Generate Content Upgrades
25How to Leverage your Podcasts to Sell your Product
26Question And Answer
27How to Launch your Podcast Successfully
28Defining "Success" for your Business
29Other Ways to Make Money from your Podcast
30How to Find Time for it all: Tara's Exact Workflow
31Wrapping it all Up