How to Leverage your Podcasts to Sell your Product
In your workbook, I walk you through creating your first content upgrade. That's on page 11. And then, we need to talk about how you can use your podcast to sell your product. Now, here's the thing. We've actually been talking about this all day. We've covered all the different steps to do it. I'm just gonna remind you of what we've covered so you realize, oh that's how it all comes together. Super simple. The first one is you have to ask for what you want. You have to ask for what you want. If you want them to go to your site, if you want them to sign up for your emails, if you want them to buy your product, you have to ask for it. If you don't ask for what you want, you're not gonna get it. So to do this really effectively, these are the steps we've gone through already. Number one, talk directly to your buyers. This is my dog telling me he really wants me to give him my sandwich. So talk directly to the people who are gonna buy your product. If you don't do that, you won't have an a...
udience of people who are gonna buy your product. Nothing else matters. So if you don't do that stuff we talked about in segment two where you figure out who your buyer is and what they wanna hear about, they're not going to do it. So talk directly to your buyers. Then the second step is to make it obvious and make it natural what you do. So what do you do? What is your business? What do you sell? It should be coming up all the time. Not in a sales-y way, but in an obvious natural way, right? Like, you're gonna be talking about that you're teaching in the central oil workshop and you guys are welcome to come. A jeweler is gonna be saying, well I've just been working on my newest line. I'm so excited it comes out in two weeks. By the way if you wanna hear about it, make sure you've signed up for my email list. This does not have to be weird or awkward. You're just gonna make it really obvious, really natural all the time once you do it. It shouldn't come as a shock. That podcaster has a business! I had no idea! It should just be part of what you're doing. Then the third thing is to lead them to the next step. You're always going to be walking people from where they are in the process of getting to know you and fall in love with you and buy from you, to where you want them to be. So we talked a little bit about your customer path might be that they find you brand new, on the podcast. Then you wanna send them to your website. Cause otherwise they're not gonna be able to buy. It might be that they find you cause you guys have a conversation at a craft show, then you recommend a podcast episode, or they subscribe to your list. Your list sends them to a podcast episode, they listen for six months, fall in love, and then they decide to place a wholesale order for their yarn shop. So you really wanna think through what your customer path is gonna be for your listener. And then how do you lead them to that next step? How do you get them to where you want them to go? In your workbook I've asked you to fill out your ideal customer path. I think it was back on page 10. To really identify what the steps are for you to take and then I also walked you through how to create that content upgrade. If you are finding that you invite people to go to your site to check out your product, or to sign up for your list and it's not happening, a content upgrade can be the thing that really sends them over the edge. The content upgrade, the one I use all the time is my transcripts. My transcripts are the notes that I make before I record the episode. So it's not anything new I'm creating. It's the think I was already making for myself. What I realized is that my audience wanted to see that. So I just share that with them. You might already have things. Like you might have created planner pages for yourself you can share. You might already have a grocery list spread sheet that is really helpful that you could use. So just remember it's really your job to lead them to the next step and that's how you're gonna make sales from your podcast. Talk to your buyer, make it natural, and then lead them to the next step. Yeah?
So let's say you did make sheet of some sort. So you're making a PDF of it, you're making a resource page on your website for it so that they only can get it if they get it in an email?
Yes, yeah so that I can direct anybody to that page so they're all in one place.
So they're not gonna probably find it if they read the blog post?
Right, I mean you can do that. You can put it on the blog post.
But to make it more special.
Right, then you have them sign up for the email. That first email links to the resource page and it's on the resource page. There's actually a blog post that my virtual assistant, Jess, made that explains this process. She talks about how she uses Mail Chimp, is the software she uses. I've linked that up in the resource guide because I can verbally say it, but a lot of times you need to read it and then go through the steps and do it. So you can go back and re-watch this section, or you can, at the end, you can click on her blog post. She's really the one that helped me walk through how to set that up.