PR for Crafters
PR for Crafters
Class Description
Doing your own PR can be really intimidating. It is easy to feel like you don’t have the right connections or budget to get featured in the media. And what happens when you don’t have enough product to meet the demand of a huge press mention? Andreea Ayers knows exactly how that feels and in PR for Crafters she’ll help you develop a complete action plan for getting and managing press.
No matter how big or small your handmade operation is, Andreea will help you set up the PR plan that is right for you and the way you do business. She’ll help you identify the types of stories editors are looking for and how to pitch them what you sell. You’ll learn how to:
- Find out what magazine editors are working on and who to contact
- Tailor pitches to magazines, bloggers, and other media outlets
- Increase sales after you get a press mention
Andreea will help set up a PR plan that doesn’t overwhelm your schedule but is in alignment with your target outlet’s editorial calendars. You’ll master the art of making your work more compelling to editors and more likely to be picked up.
Andreea has started and sold three companies in the last five years and that success has been bolstered by her DIY approach to getting press. In PR for Crafters she’ll take you step-by-step through her process and offer lots of tips on making it your own.
Click here to view and purchase Andreea's Increase Your Online Sales bundle.
Lessons
1Shift Your Thinking About Publicity 2What is Publicity & Do You Need It? 3Andreea's Journey with PR 4Using PR to Get Your Products in Stores 5A Word About Press Releases 6Define the Goals of Your PR Plan 7The Importance of Knowing Your Story 8Get Your Brand Media Ready 9PR Editorial Calendars & Lead Times 10Getting Your Products in Blogs 11Steps to Get Your Products Featured in Blogs 12The Perfect Pitch 13Helpful Tips for Working with Bloggers 14How to Get Your Products in Magazines 15Building Your Media List 16How to Craft an Email to Magazines 17How NOT to Pitch to Magazines 18Using Press Mentions to Get More Sales 19Create Your Own PR PlanReviews