PR for Crafters
Doing your own PR can be really intimidating. It is easy to feel like you don’t have the right connections or budget to get featured in the media. And what happens when you don’t have enough product to meet the demand of a huge press mention? Andreea Ayers knows exactly how that feels and in PR for Crafters she’ll help you develop a complete action plan for getting and managing press.
No matter how big or small your handmade operation is, Andreea will help you set up the PR plan that is right for you and the way you do business. She’ll help you identify the types of stories editors are looking for and how to pitch them what you sell. You’ll learn how to:
- Find out what magazine editors are working on and who to contact
- Tailor pitches to magazines, bloggers, and other media outlets
- Increase sales after you get a press mention
Andreea will help set up a PR plan that doesn’t overwhelm your schedule but is in alignment with your target outlet’s editorial calendars. You’ll master the art of making your work more compelling to editors and more likely to be picked up.
Andreea has started and sold three companies in the last five years and that success has been bolstered by her DIY approach to getting press. In PR for Crafters she’ll take you step-by-step through her process and offer lots of tips on making it your own.
Click here to view and purchase Andreea's Increase Your Online Sales bundle.
Lessons
Shift Your Thinking About PublicityWhat is Publicity & Do You Need It?
Andreea's Journey with PR
Using PR to Get Your Products in Stores
A Word About Press Releases
Define the Goals of Your PR Plan
The Importance of Knowing Your Story
Get Your Brand Media Ready
PR Editorial Calendars & Lead Times
Getting Your Products in Blogs
Steps to Get Your Products Featured in Blogs
The Perfect Pitch
Helpful Tips for Working with Bloggers
How to Get Your Products in Magazines
Building Your Media List
How to Craft an Email to Magazines
How NOT to Pitch to Magazines
Using Press Mentions to Get More Sales
Create Your Own PR Plan
Reviews
- I kept waiting for some good and more detailed info but it just never came. She said a lot "We'll cover this later" but then the info she gave was superflual. Overall it's good basic info about how the PR world works, so if you know nothing about it it can be useful. Anyway, I was expecting more details and also printed documents we could download as there isn't any document to download in this course. When she talked about the editorial calendar I wish I could have it already printed so I could follow the speach instead of having to pause it every time to copy it. She gave lots of reasons to why you should consider doing one thing or another (ex. to write a blogger, magazine, etc) but not so many info on how to do it. If only it had written information and some more examples (like writting emails) it would've been great. But don't get me wrong: there is SOME GOOD AND VALUABLE INFORMATION on the course, but I just don't know if it's worth the price.
- This class was so jam packed with useful and current information. It deals with issues that did not even exist as recent as last year. I made drastic changes to my social media outlets and forums, that have greatly improved my fan base. Andreea is an amazing roll model, teacher, and example of success.
- I watched all three days of this course, and it has helped my mom and I in so many ways. We started a soap business in late 2014, and nothing we did worked. So we are currently regrouping, and with all the information we learned from Andreea we feel so much more confident this time around. Anyone looking to do great things with their company needs to see these 3 courses. Creative Live great decision on having Andreea on here.