Simple PR for Creatives

Lesson 18 of 18

Leverage Your PR Coverage

 

Simple PR for Creatives

Lesson 18 of 18

Leverage Your PR Coverage

 

Lesson Info

Leverage Your PR Coverage

So how do you actually leverage your pr coverage so you have everything you need right? You have everything you need to get started but once you get your pr coverage I want to spend just a little bit of time before we go on how you can actually leverage that coverage so that it's more than just the placement how you can get results because the benefits of your media coverage actually extend well beyond the placement and if we go back let's go back to the very beginning back to lesson one you know in our in our um where we were setting what our goals are and what our goals are for appear program so you know, we talked about putting in a scene in page onto your product pages right? That's one way you can leverage it view but product or view of a service and it's been referenced in the media or you've been referenced in the media if you're a person who's out there with an expert opinion it doesn't have to be your product it can be you and you can put it on your web pages yeah you have lik...

e two sources that you've been in doesn't matter look there's just I mean you just have the one right up here you know as seen it so it's enough to get started with just that one you don't have to wait until you have a collection for sure in fact in this next side with terrorist website carriage and chilies you see that she just has a few a selection here so this is more than one or two but it's still not you know you don't see it does in here so you can put featured media locus on your home page and that will help you with your authority building right away and there is some size I've seen with only if they have one big placement they just put the one so you can start using what you have already yeah that's a good idea to link back to those articles from your website it's kind of up to you I mean for me for your home page design I don't want to clutter that up and have people you know you want people to have a clear action that they can take on your home page that supports your goals and so what I will do sometimes though is I'll put a press coverage page and um I'll actually linked them from their actual skip ahead a slide because 00:01:58.798 --> 00:02:01. this is something else we do we have a pinterest where 00:02:01.43 --> 00:02:03. we have this is my elsewhere like all the different 00:02:03.8 --> 00:02:06. media that's covered me on I actually pin that on 00:02:06.41 --> 00:02:08. a pinterest on a social media so you can share these 00:02:08.88 --> 00:02:11. things on social media in that way too and that's 00:02:11.32 --> 00:02:12. another way to do that 00:02:13.87 --> 00:02:16. that's kind of a fun one I have such a few pr pieces 00:02:16.87 --> 00:02:19. for me because I'm always telling him for everyone 00:02:19.01 --> 00:02:21. else that it always makes me feel a little weird but 00:02:21.57 --> 00:02:23. I always love that you know, seeing other people's 00:02:23.83 --> 00:02:26. placements and for our site we have you know our clients 00:02:26.94 --> 00:02:29. have been featured in because that's what matters 00:02:29.04 --> 00:02:30. to people they don't care what I've done they care 00:02:30.63 --> 00:02:32. what we've been able to do for clients 00:02:33.57 --> 00:02:36. did have a question well sir, you okay awesome and 00:02:36.38 --> 00:02:39. then here's another one that I cannot emphasize enough 00:02:39.11 --> 00:02:41. and I don't know we always have a teller clients to 00:02:41.31 --> 00:02:44. do this but when you get coverage email your people 00:02:44.45 --> 00:02:47. if you've been email this block them let them know 00:02:47.56 --> 00:02:50. give them an opportunity to celebrate that placement 00:02:50.13 --> 00:02:52. for you remember what meg anon and said when we talked 00:02:52.58 --> 00:02:55. to her in another lesson about how when she has media 00:02:55.76 --> 00:02:58. coverage and she shares it it's the best open right 00:02:58.07 --> 00:03:00. she has any email and then she gets a bunch of product 00:03:00.86 --> 00:03:04. sales so you definitely it's not just about the placement 00:03:04.03 --> 00:03:06. but it's about what the placement can do for your 00:03:06.39 --> 00:03:09. business so it's so important that you're leveraging 00:03:09.36 --> 00:03:11. those and letting people know and letting them celebrate 00:03:11.99 --> 00:03:12. with you 00:03:13.57 --> 00:03:16. so that's what I want to dio and can we just celebrate 00:03:16.28 --> 00:03:19. like everything that you've accomplished here? I mean 00:03:19.28 --> 00:03:22. throughout this program's simple pr for creatives 00:03:22.63 --> 00:03:25. agrees that are amazing you've been helping me develop 00:03:25.02 --> 00:03:27. pitches we've been pulling together. Media lists it's 00:03:27.66 --> 00:03:31. just unbelievable you have a personal pr road map 00:03:31.38 --> 00:03:34. that we created in your ninety minute pure plan in 00:03:34.03 --> 00:03:36. ninety minutes we put together your personal pr road 00:03:36.86 --> 00:03:39. map that's going to serve you at least through the 00:03:39.2 --> 00:03:41. rest of the year if not longer you learn how to see 00:03:41.8 --> 00:03:44. the media through a publicist I and a crash chris 00:03:44.26 --> 00:03:47. on the media you learned a whole new way of looking 00:03:47.24 --> 00:03:49. at the media right that's a completely different skill 00:03:49.61 --> 00:03:52. set that you didn't have before you prepped your first 00:03:52.57 --> 00:03:56. pr campaign in our pre pech checklist so you are totally 00:03:56.48 --> 00:03:58. ready to go you have all the materials together you 00:03:58.79 --> 00:04:02. need and you crafted your irresistible media pitch so that you can build lasting relationships of the press like wow you just amazing so I just really want to celebrate that because celebrating your pr accomplishments in your winds I want to start that culture of celebrating those winds right now because it's so important it can bring such amazing momentum in your business it brings amazing energy and your business it gives you the boost of confidence you know it feels so good we've had that melissa if you felt that when you've had pierre before oh yeah yeah and bridget do you too yeah right it feels really great when you get those placements and it gives you that whole feeling of I'm legit I'm doing it like my business is really like it's out there we're out in front and that's a great feeling so what I'd like you to dio when you take it from here is that in the next couple of days I want to throw down the gauntlet I want to say like two days you know take a look take a little nap and then I want youto finalize and send out that first pitch because you've got it we've worked through it you have everything you need you have your media list together you have your media contact you have your pitch together so just get that one out there don't wait until you have ten pitches together to send one out just get one start with one and then also just start steadily than working through your outreach plan get the dates on the calendar I mean jen you talked about this amazing process that you're going to be doing to put together the counter and I know you've got a launch coming up in a month so you're really going to be running out there and fired up so make sure those dates on your calendar and setting yourself reminder so that you can implements you're plan so I want to hear who here is going to be you know, accepting my challenge who thinks they can do a pitch in a couple of days I so I see all hands were so proud of you I am so excited and I hope watching at home that you were timing in and letting me know that you were going to finalize and send out your first pitch because you could take this momentum and it will build upon itself and it will create so much energy for your business now as you're working on this we do have a couple of targeted courses that are also in the creative life catalog to help you along so what we've been talking about is a foundation for your pr program these are the fundamental skills the fundamental principles the fundamental system that you can do to do pr outreach for your business but there's a few different variations in terms if you have a product based business or if your pitching yourself pitching yourself is an expert as a coach is a consultant and so I'd like to think about it in terms of pitching your product or pitching your ideas so we actually have courses in the catalog simple pr for your product are all about those specific things on how do you build a media kit for your product? What are your best opportunities how do you create product specific angles and how do you create product specific headlines on the flip side simple pr pitch yourself is how do you get your ideas out there what do you want to be known for in the world and we should look at four different kinds of opportunities to do that contributions podcast interviews help a reporter out an expert pitching so those get in much more detail around those two different kinds of pitches and the so those air supplemental t help you with this if you have specific goals so you can find those that creative life dot com for it such instructor bridget lions okay the last thing I really want to ask you to dio is celebrate your winds with b so be think forward that's my website be the letter b b thing for dot com and I actually have a special bonus for anybody who comes over to my website it's b think for dot com for a such simple pr it's our content remix it's this amazing tool and helping you use the content that you already have created to get even a faster start to your pr program so I really hope you'll come on over and check that out there's an audio guide another workbook I love putting together workbooks for you guys um and it's a great resource for your use and please tweet me email me I put my email address up here hello it be think for dotcom because I want to know about the coverage that you're getting this is why I'm here this is why I am in this business is to expand the coverage to get more voices on in the media to get more products on the media to help you support your creative business that's what my business is about and I want to celebrate with you. I definitely want to be your biggest fan and your biggest cheerleader. And so I hope that you'll let me know as you're getting and implementing this program. And as you're getting your big pr winds.

Class Description

When it comes to your business, pretty much all press is good press. Mentions of you and your work in blogs, podcasts, magazines, on TV, and elsewhere raise your profile and puts your business in front of a whole new audience – for free. But hiring a public relations agency can break the bank, especially for creative freelancers and entrepreneurs just starting out. In Simple PR for Creatives, Brigitte Lyons will show you how to harness this powerful tool yourself.

Brigitte has lived and breathed PR for more than a decade, and she specializes in working with creative professionals. In Simple PR for Creatives she’ll teach you the PR basics and offer a step-by-step approach to generating buzz on a budget. You’ll learn how to get real press attention using tools tailored to the needs of freelancers and small business owners. Brigitte will show you how to:

  • Put together a media contact list
  • Get journalists to write about your business
  • Earn important endorsements
  • Create an effective editorial calendar

You’ll learn insider tricks for fitting your product or service into the editorial mission of your target publications and increase the likelihood of your pitch getting picked up. You’ll also learn the most effective ways to pitch and the perfect times to do it.

PR isn’t reserved for other, more successful people. It’s a great option for enterprises of all stripes and sizes, and it’s easier than you think – learn the ropes in Simple PR for Creatives with Brigitte Lyons.

Reviews

Jess Laine
 

This is one of the best CreativeLive classes I've taken. I knew nothing about PR before this class and after taking it I was able to send my first pitch within a week. If you follow along with the workbook provided you really can come up with a pitch template that can can be tweaked to work for just about anything. I really appreciate how simple and enjoyable Brigitte made this class. No fluff, just great straight-to-the point actionable information. It's obvious she cares very much about helping creative people use PR to grow their business. Thanks Brigitte!

a Creativelive Student
 

I honestly started watching this class thinking that I didn't need PR for my business. I know Brigitte is super smart, and I wanted to check out the live stream to see if I could pick up any tips for my own clients. I was so wrong! I loved this! Within the first 30 minutes I had taken so many notes and gotten so excited about the possibilities- that not only seemed helpful, but relatively easy and FUN- for my business. I ended up purchasing right away and I know I'll be referring back again and again. Thanks for the great class!

a Creativelive Student
 

What a terrific, informational and inspiring course! We now have a solid plan to move forward with our PR, and the know-how to accomplish our goals, only 8 hours after logging in to CreativeLive! Thanks in advance to Brigitte for making the murky world of PR crystal-clear and accessible. Best wishes, Lori Covington, Writer, Jeanette Walker Jewellery, Prince Edward Island, Canada