Simple PR for Creatives

Lesson 1 of 18

What will we cover in this course?

 

Simple PR for Creatives

Lesson 1 of 18

What will we cover in this course?

 

Lesson Info

What will we cover in this course?

00:00:02.07 --> 00:00:04. It's so great to be here today with creative live 00:00:04.42 --> 00:00:07. we're going to be covering a simple pr for creatives 00:00:07.35 --> 00:00:11. and what that is is a very basic framework that anyone 00:00:11.05 --> 00:00:13. can use no matter whether you have a business that 00:00:13.25 --> 00:00:16. has handmade product if you have an information product 00:00:16.79 --> 00:00:20. if your coach or consultant this is for you to really 00:00:20.1 --> 00:00:22. empower yourself to go out there and get major media 00:00:22.58 --> 00:00:25. coverage for your work and for your ideas a little 00:00:25.52 --> 00:00:27. bit about me is you know I've been working in the 00:00:27.6 --> 00:00:31. pr industry for I think thirteen years now actually 00:00:31.39 --> 00:00:34. and I've been ableto work like jason introduction 00:00:34.04 --> 00:00:36. with some major media outlets you know I've worked 00:00:36.67 --> 00:00:40. directly with cnn with bloomberg with ...

fox news but 00:00:40.78 --> 00:00:43. what I'm most excited about isn't the work that I've 00:00:43.02 --> 00:00:45. done myself but actually things that I've helped empower 00:00:45.98 --> 00:00:48. other creative entrepreneurs to go out there and get 00:00:48.47 --> 00:00:51. for themselves so just a couple of clips to start 00:00:51.29 --> 00:00:54. us off to show you what it's possible what is possible 00:00:54.0 --> 00:00:57. for you to achieve using your own public relations 00:00:57.09 --> 00:01:00. work so here we have something on el canada where 00:01:00.72 --> 00:01:03. we had a just who's the owner of a flower shop go 00:01:03.23 --> 00:01:06. and get a feature for her shop local coverage which 00:01:06.97 --> 00:01:10. is great here we've ana ramos she is an illustrator 00:01:10.65 --> 00:01:13. and an embroider and so she was able to go out and 00:01:13.14 --> 00:01:15. work a couple of different times with uppercase magazine 00:01:15.67 --> 00:01:17. which is a magazine that I know a lot of creatives 00:01:17.75 --> 00:01:20. love I love it too um here you see megan group on 00:01:20.63 --> 00:01:23. mind body green able to get her ideas out there she 00:01:23.9 --> 00:01:26. did this within just a month of launching her website 00:01:26.66 --> 00:01:28. she was able to get onto mine body green with her 00:01:28.43 --> 00:01:31. ideas and then design sponge megan on men who were 00:01:31.32 --> 00:01:34. going to be actually hearing from later in this program 00:01:34.21 --> 00:01:37. had to be foreign after she had this amazing pool 00:01:37.01 --> 00:01:39. room that she transformed into studio pitched it to 00:01:39.38 --> 00:01:41. grace body of design sponge and was able to showcase 00:01:41.88 --> 00:01:44. that and as a working artist in a textile designer 00:01:44.8 --> 00:01:47. and a jewelry maker this was big for her because she 00:01:47.09 --> 00:01:50. was able teo showcase their work here and that's what 00:01:50.39 --> 00:01:54. we're about today you are going to become your company's 00:01:54.21 --> 00:01:57. best publicist you're going to have all the tools 00:01:57.62 --> 00:02:00. all the knowledge that you need and hopefully the 00:02:00.33 --> 00:02:03. confidence in the excitement to take all this and go out there and get your own media coverage so here's how we're going to be getting you there of course the programme we're going to first create your pr road map in your ninety minute pr plans that's what our first segment is about you know how do you set the stage for the pr outreach you're going to dio then I'm going to help you see the media through the publicist eyes and a crash course on the media so here I'm gonna be showing you how I look at a mean outlet when I open up a magazine or if I pull up the website the way that I'm looking at that information is fundamentally different than when you're reading it for fun right for consumption we're also going to prep you to implement your very first pr campaign so we're going to organize a specific campaign for youto launch and you're pre pitch checklist and then finally I'm going to help you craft an irresistible media pitch that will help you build lasting relationships with the press this public relations program is not about one and done we're going to set your business up for success and when things I'd like to say that pr does for you is it can help you set your business up for the next six years not just the next six months so michael is to get you some fast winds and some great momentum but also to put you in a position where your business has some real staying power and is able to get some influential press mentions and badges success that will help you get out there so public relations is a creative discipline in fact a lot of people call it a craft just like any other kind of thing you know make her craft that you might have whether your scrapbooking where they're painting when you're doing photography it is a craft that you can learn and there's a lot of creativity that you could bring into designing your messages and building your plan there's also like any other craft where there's a learning curve at the very beginning so it takes some practice right? You don't come out of the boat able to paint a beautiful masterpiece your first time out but you're getting the tools and that you need to get started and then the more you do it the more it become second nature so what I want to recommend to you as you're implementing this course is you're implementing this content is that first of all you just take it one lesson at a time I don't feel like you have to rush through and take on all the learning in one afternoon take it one lesson in a time and at your own pace whatever pace feels right to you trust that your skills are going to grow as you practice these techniques so the first time you look at a media outlet the way that I would you might not see everything I would see but every time you do it you're gonna pick up more and more learning and knowledge and inspiration it also recommend that you practise the art of noticing so we're going to be looking at um different ways to look at the media but I will come into you is you're out in your day even when you're not working on these specific lessons notice the magazine covers when you're standing in line at the grocery store see what you're picking up on what kind of pinning for you when you browse your favorite website sir, if you're reading a block see if you notice them and you're looking at them in a different way that will really help build your skills and doing this over time and finally I know this sounds a little weird, but let your subconscious have time to incorporate what you've learned so I found in micro so many times where I go to bed and I'm struggling to put a pitch together I'm struggling to figure out the right message of the right angle and I sleep on it and I wake up and you know, my subconscious has worked it out overnight it works, it really works and so if you're really feeling stuck on something sleep on it don't push it don't feel like you have to force it it should be something that you allowed to come up a little bit more naturally and so again just you know, take this at your own pace use these are my recommendations but use the process that you know works for you, right? That that's what's most important here because this is all about empowering you so with that let's jump into the first segment, you're ninety minute pierre plan quick review what we're going to be doing we're gonna get you clear on why you're doing pr. So what are your objectives? What are you here, tto, learn, identify the best kinds of media that will help you reach your goals. So I've got a really fun chart to show you on this. Um, I'll help you decide which messages you want to put into the world, so have a really fun group of exercises to look at your messaging and then develop your hit list of target media.

Class Description

When it comes to your business, pretty much all press is good press. Mentions of you and your work in blogs, podcasts, magazines, on TV, and elsewhere raise your profile and puts your business in front of a whole new audience – for free. But hiring a public relations agency can break the bank, especially for creative freelancers and entrepreneurs just starting out. In Simple PR for Creatives, Brigitte Lyons will show you how to harness this powerful tool yourself.

Brigitte has lived and breathed PR for more than a decade, and she specializes in working with creative professionals. In Simple PR for Creatives she’ll teach you the PR basics and offer a step-by-step approach to generating buzz on a budget. You’ll learn how to get real press attention using tools tailored to the needs of freelancers and small business owners. Brigitte will show you how to:

  • Put together a media contact list
  • Get journalists to write about your business
  • Earn important endorsements
  • Create an effective editorial calendar

You’ll learn insider tricks for fitting your product or service into the editorial mission of your target publications and increase the likelihood of your pitch getting picked up. You’ll also learn the most effective ways to pitch and the perfect times to do it.

PR isn’t reserved for other, more successful people. It’s a great option for enterprises of all stripes and sizes, and it’s easier than you think – learn the ropes in Simple PR for Creatives with Brigitte Lyons.

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