Simple PR for Creatives with Brigitte Lyons

do-it-yourself public relations.

Day 1
  • 18 video lessons
  • 4 hours and 46 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

When it comes to your business, pretty much all press is good press. Mentions of you and your work in blogs, podcasts, magazines, on TV, and elsewhere raise your profile and puts your business in front of a whole new audience – for free. But hiring a public relations agency can break the bank, especially for creative freelancers and entrepreneurs just starting out. In Simple PR for Creatives, Brigitte Lyons will show you how to harness this powerful tool yourself.

Brigitte has lived and breathed PR for more than a decade, and she specializes in working with creative professionals. In Simple PR for Creatives she’ll teach you the PR basics and offer a step-by-step approach to generating buzz on a budget. You’ll learn how to get real press attention using tools tailored to the needs of freelancers and small business owners. Brigitte will show you how to:

  • Put together a media contact list
  • Get journalists to write about your business
  • Earn important endorsements
  • Create an effective editorial calendar

You’ll learn insider tricks for fitting your product or service into the editorial mission of your target publications and increase the likelihood of your pitch getting picked up. You’ll also learn the most effective ways to pitch and the perfect times to do it.

PR isn’t reserved for other, more successful people. It’s a great option for enterprises of all stripes and sizes, and it’s easier than you think – learn the ropes in Simple PR for Creatives with Brigitte Lyons.

Course Instructor

Brigitte Lyons

Brigitte Lyons

Brigitte Lyons is the founder of B, a boutique PR agency that specializes in storytelling for the social era. She works with trendsetting brands and forward-thinking businesses to craft storylines that hook the media and captivate customers.
  • T. Mar 21, 2015

    I am really fortunate in that I've had a lot of media exposure over the course of my career - all of it by referral or invitation. But with Brigitte's Simple PR class, I now have a framework to confidently pitch ideas and proactively create opportunities. I particularly appreciated her suggestion to tie my media outreach efforts to my business goals. And, she provided a clear roadmap that will help me be systematic and strategic in doing just that!! Way cool. Many thanks, Brigitte.

  • J. Mar 3, 2015

    This is one of the best CreativeLive classes I've taken. I knew nothing about PR before this class and after taking it I was able to send my first pitch within a week. If you follow along with the workbook provided you really can come up with a pitch template that can can be tweaked to work for just about anything. I really appreciate how simple and enjoyable Brigitte made this class. No fluff, just great straight-to-the point actionable information. It's obvious she cares very much about helping creative people use PR to grow their business. Thanks Brigitte!

  • S. Feb 28, 2015

    I honestly started watching this class thinking that I didn't need PR for my business. I know Brigitte is super smart, and I wanted to check out the live stream to see if I could pick up any tips for my own clients. I was so wrong! I loved this! Within the first 30 minutes I had taken so many notes and gotten so excited about the possibilities- that not only seemed helpful, but relatively easy and FUN- for my business. I ended up purchasing right away and I know I'll be referring back again and again. Thanks for the great class!

  • P. Feb 27, 2015

    Brigitte Lyons never disappoints! When she speaks, I pay attention. This class was the perfect recipe for smart PR that feels totally do-able. Most of the information out there can leave you feeling overwhelmed in 20 seconds flat, but not this course. She gave rock solid information in real world language, not a bunch of industry speak. And the guest experts were icing on the cake. With the help of Simple PR for Creatives, I feel ready to tackle PR for my business with an insider’s understanding of what editors and producers look to share with their audiences. So glad I tuned in!

  • T. Feb 25, 2015

    Before taking this class, I was intimidated by the idea of pitching myself to the press. I didn't know who to contact, what to say, and felt awkward promoting myself. After taking this class with Brigitte, I know exactly which media sources to reach out to, what to say, and no longer feel as though I'm promoting myself. It's hard to find books or information about PR, and this class is a wealth of information you will not find elsewhere. Grateful for Brigitte for putting such a brilliant course together!

  • Melissa D. Feb 24, 2015

    I can't tell you how grateful I am for this class! PR always seemed so big and scary and out of reach, but in just one day Brigitte empowered me with all the tools and skills I need to do my own PR. I paid a PR company thousands of dollars years ago, and got zero results. Now I'm equipped to do my own PR, infinitely more effectively. Brigitte showed me that it really is SIMPLE! In fact, I sent off my first pitch just two days after the class! I've already raved about this class to several friends, and cannot recommend it highly enough.

  • S. Feb 14, 2015

    Brigitte, I truly enjoyed your PR class! Easy to follow AND implement. Anything can be more complicated yet you made PR so simple to jump in and co-create with the media. Love this & thank you! - Dr. Stacy Mobley - Natural Doc for Go-getters

  • C. Feb 12, 2015

    What a terrific, informational and inspiring course! We now have a solid plan to move forward with our PR, and the know-how to accomplish our goals, only 8 hours after logging in to CreativeLive! Thanks in advance to Brigitte for making the murky world of PR crystal-clear and accessible. Best wishes, Lori Covington, Writer, Jeanette Walker Jewellery, Prince Edward Island, Canada

  • Rhonda W. Feb 12, 2015

    Thank you Brigitte Lyons for such an informative course! So well presented!

  • S. Feb 12, 2015

    Great Class!

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