Welcome to PR for Your Product
Simple PR: Pitch Your Product
Lesson Info
Welcome to PR for Your Product
Class Description
Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.
Brigitte is a PR professional with more than 10 years in the field. In this class, she’ll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You’ll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it.
You’ll learn how to:
- Connect with the bloggers and editors who most want to hear from you
- Write headline-worthy product descriptions
- Craft a pitch-perfect email submission
- Research and track the media you want to reach
Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.
Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.
Lessons
1Welcome to PR for Your Product 2How to Get Media Coverage for Your Products 3Techniques for Building Your Media List 4Headline-Worthy Product Descriptions 5Craft a Pitch Perfect Email Submission 6Hot Seat: Email Submission 7Why Create a Digital Media Kit? 8What Kind of Product Photography Do You Need? 9Write Your Media Bio 10Get Ready to Pitch!Reviews