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Simple PR: Pitch Your Product

Lesson 1 of 10

Welcome to PR for Your Product

Brigitte Lyons

Simple PR: Pitch Your Product

Brigitte Lyons

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Lesson Info

1. Welcome to PR for Your Product

Lesson Info

Welcome to PR for Your Product

so welcome to P R for your products. I have a lot of experience working in the media. I've been doing PR for over a decade now and working a lot with clients. But what I'm most excited to talk about is my work with people and getting you the tools that you need to go out there and get the your own publicity for your own products because you don't necessarily need to hire somebody like me to do PR at all. And you don't need a big budget to do PR either. Actually, what we're gonna be talking about are things you can dio for absolutely free, right? Just investment, a little bit of time in your business and in yourselves and in your learning. And you'll be able to put these tools to use and people that I've been able to work with, you know, have been able to go out and get amazing coverage. So what? We've been working with people through these programs and courses through a lot of the kinds of lessons that were going through today gone out there to get amazing coverage. So here you see som...

e blogger coverage through ran Chapel clam. There's also some magazine coverage that, you know, we can talk about how to do that. So, blog's and magazines. This is Meghan, Ahman and Elle decor here on your slide so you can see exactly like what other people who are exactly the same position that you're in have been able to go out there and dio. So these are people just like you, other creative entrepreneurs who are going out and getting publicity for their product. And what we're gonna be doing today is looking at specifically how people who are makers, designers, artists can go about getting publicity for your physical products. So I want to be really clear on that, because when we talk about products right, there's a lot of information products out there. You know, if your an APP designer, you have a product, right? But really, what we're focusing in on this program physical products, because there are very specific tools and techniques you can use to go out there and get your physical product coverage on whether it's in a blawg or a magazine or some other kind of media outlet. That's really we're gonna be focusing in on. But if you're not selling a physical product. If you have a different kind of product, you don't have to tune out right. There's other. There's gonna be a lot of learning in here for you as well, so you can take these principles and apply them to what other kind of outreach you're doing. But we're really focusing in on on the basics of what works for people with physical product. So what we're gonna be doing is getting you ready to send out really strong and focus products submissions. So over the course of our eight lessons, we're gonna identify the formulas that bloggers and editors are you looking for to cover product what you know what they need. What kind of formulas do they use when they cover product cause when you crack that code, it makes it so easy to give them what they want. You can also discover which blog's and magazines are going to be the best fit for your product. That's one of the questions that I get all the time. You know you're busy making and designing. You don't necessarily have timeto go out there and read every magazine and scour the blogosphere and scour the Web and figure out what are the best places. So we're gonna look at some techniques to build up a media list really fast. You're also going to understand all the small little details that can make or break your submission so often it's the Samal ist little things that can make the difference. One quick preview of that is like, you know, putting your phone number in an email. If you're going to set it to a magazine editor, can literally make or break whether you get that coverage because of your email hits them and they're on a deadline and they're about to feel something and they have a whole and they know they can call you and ask you to overnight something that to them or toe, send them a high resolution image. You know, the next day that can actually make or break your submission that time and those little details really matter. We're also gonna spend a lot of time looking at your digital media kit and how you can put together a digital media kit for very little money or even for free. That will make it really easy for you to send out your products. Submissions. So what's cool about this is that this is a tool that you can use. And then you can customize your emails just a little bit tweak them and then you have this digital media kit that makes it really easy to send your pitches out. And it makes it easy to integrate any kind of media outreach you're doing into all of the rest of your work without having to dio, you know, too much other prop work. It will be done and they'll be ready free to go. And then lastly, we're gonna talk about how you might batch your work. You know how much you actually integrate your outreach into the rest of the work you're doing so that your PR is working for you that you're not having Teoh, um, have it take over your life and have to set aside your other creative endeavors because we absolutely don't want to do that. And so before we get into our very first segment and are various first lesson, I want to talk a little bit about that. About how you might integrate this learning in this program into you know what you're doing because we're gonna be going over, you know, eight different lessons and each one might be 15 2030 minutes long. And at the end of each lesson, there will be some action items, some homework for you to dio anything from building your media list to crafting a pitch submission to pulling together materials, pulling together materials for your media kit. And so, as you're doing this, I really encourage you to take it at your own pace. Feel free to do a lesson and send some time whatever time you need integrating the learnings of that lesson going to do some research. Maybe you need to go to a bookstore and check out some magazines. Or maybe you just need to sleep on it. That happens to me a lot. When I'm working on these creative pitches, it's like I'll get really stock and I'll just sleep on it. And the next morning I wake up a boom. I have the idea that I've been looking for so that can happen for you, too. So I just encourage you to give the space you need, but also to commit to making your way through the program. and doing the PR because one of the cool things that this will dio is as you start to get media placements, you're gonna feel this amazing momentum start in your business. It's such, you know, that we'll talk about, like, all of the other benefits for doing PR to your bottom line. But there's also something where it's a really huge benefit to you to get that coverage. It can give you a huge boost, and it can give all of your fans the people in your community already a huge boost when they're following you and they're saying that you're getting picked up that is so powerful, and I don't want to underestimate that when we're looking at two like, Are you getting customers? And are you getting traffic? Those things air absolutely important. But also important is that feeling that you are investing in your business, that you're standing behind your product and that you're really proud that when it's being picked up

Class Description

Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.

Brigitte is a PR professional with more than 10 years in the field. In this class, she’ll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You’ll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it. 

You’ll learn how to:

  • Connect with the bloggers and editors who most want to hear from you
  • Write headline-worthy product descriptions
  • Craft a pitch-perfect email submission
  • Research and track the media you want to reach

Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.

Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.


NAtalie CArlson

This class is SO HELPFUL! How can there not be other reviews? Very clear and specific insights for marketing and media kits. This was done in 2015 - would be great to bring her back and do a 2021 version, although this info seems timeless and still worth watching. Merci, Bridgitte!