Simple PR: Pitch Your Product
Lesson 1 of 10
Welcome to PR for Your Product
Simple PR: Pitch Your Product
Lesson 1 of 10
Welcome to PR for Your Product
Lesson Info
Welcome to PR for Your Product
Class Description
Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.
Brigitte is a PR professional with more than 10 years in the field. In this class, she’ll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You’ll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it.
You’ll learn how to:
- Connect with the bloggers and editors who most want to hear from you
- Write headline-worthy product descriptions
- Craft a pitch-perfect email submission
- Research and track the media you want to reach
Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.
Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.
Lessons
- Welcome to PR for Your Product
- How to Get Media Coverage for Your Products
- Techniques for Building Your Media List
- Headline-Worthy Product Descriptions
- Craft a Pitch Perfect Email Submission
- Hot Seat: Email Submission
- Why Create a Digital Media Kit?
- What Kind of Product Photography Do You Need?
- Write Your Media Bio
- Get Ready to Pitch!
Reviews