in this chapter we'll talk about monitoring results and some of the best practices of how you can keep track of your campaigns as their life. We'll also talk about best practices for reporting results to clients as well as which KPI s in which metrics to be paying attention to As you're looking at results and analyzing the data. In this chapter we'll cover reporting results and optimization and it's where we will take all of the insights that we've discussed in the previous chapters and be able to apply them to campaign results. I'll share with you some best practices that I use myself with my clients. As I look at campaign results and optimization for both organic and paid campaigns. And we'll talk about the various types of data that you could be gleaning from these campaigns, whether it's qualitative information or quantitative information. So let's dive in. So there are different ways that you could take a look at results. There's quantitative data which are numbers based and that'...
s information like the number of followers that an account may have gained or lost throughout the time period. There might also be data related to click through rates and engagement rates and impressions. And so these are all numbers that will give you a sense of scale as well as a sense of effectiveness of the content that you've put out there. Whether that be organic content or paid content. A different type of data that you might also look at is qualitative data. And so this goes back to sentiment positive and negative sentiment that we had discussed earlier where you'll look at the actual comments and feedback that your followers and community are leaving for you other aspects of qualitative data which are very important as well are not just the reactions that you might be getting on various social media platforms, but what kinds of reactions are you getting? A lot of likes, loves maybe laughs, meaning that people feel very entertained or you getting negative reactions where you're getting some angry faces, where some dislikes for the content that you've put out there. Looking at trends in terms of words that are being used often is also another way that you can look at qualitative data. There are a lot of different dashboards such as Hootsuite and buffer that will take all of the words that can be picked up within a certain timeframe and tell you how many times those words were used and that's often where you'll find trends in terms of features that people might be talking about for your products or maybe you've come out with a certain collection that features a new color of or style of product that you might have that people really love. I know that when I was working in the hotel industry on Tripadvisor, folks would often mention specific staff members that made their stay special and so within certain timeframes you could really gather some insights into what's working what the community is sparking towards and which trends and themes that might come out of the data. So those are two types of data and two types of reports that you might be looking at when it comes to monitoring campaigns, but really measuring the effectiveness of those campaigns, both qualitatively and quantitatively.
Bonus Materials with Purchase
Fiverr Pro - Digital Marketing Strategy - Client Intake Questions.docx