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Start a Handmade Business

Kari Chapin

Start a Handmade Business

Kari Chapin

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  Class Trailer
Now Playing
1 11 Pre-Show Duration:07:37
4 Setting Intentions and Goals Duration:21:59
5 Fear and Unexpected Success Duration:42:03
6 Facing Your Fears Duration:22:28
7 Knowing Your Ideal Customer Duration:34:01
8 Building a Customer Profile Duration:23:06
9 Ideal Customer FAQ Duration:19:28
10 Preparing for a Craft Show Duration:35:20
11 Booth Q and A Duration:16:25
13 11 Wrap-Up Duration:04:36
  Class Trailer
Now Playing
1 21 Pre-Show Duration:13:40
2 Whats in a Name? Duration:30:23
3 Selling Online Duration:31:44
4 Customer Communication Duration:19:48
5 What is Marketing? Duration:33:21
6 Engaging Marketing Duration:28:29
7 Small Object Photography Duration:42:56
8 Shoot: DIY Lightbox Duration:27:04
9 Pricing Duration:24:13
10 Packaging Duration:18:28
11 Policies and Item Descriptions Duration:35:53
12 21 Wrap-Up Duration:06:58
  Class Trailer
Now Playing
1 32 Pre-Show Duration:13:30
2 Blogging vs Websites Duration:37:18
3 Social Media Duration:38:30
4 Accounting and The Law Duration:29:31
5 Records are Fun Duration:21:04
6 Business Plans Duration:12:24
7 Press and Media Coverage Duration:28:57
8 Media and Press Q&A Duration:22:10
9 Venues for Press Duration:26:08
10 Thanks and Credits Duration:10:20
11 Product Development Duration:23:03
12 Crafting Success Duration:23:21
13 Defining Success Duration:18:00
14 32 Wrap-Up Duration:04:21

Class Description

Most artists and crafters are easily inspired to create new work, but getting inspired to build a business that shares that work with the world can sound like a much more daunting prospect. Kari Chapin, author of The Handmade Marketplace and Grow Your Handmade Business, is ready to teach you everything you need to know to break into the online marketplace and share your work with the world.

Kari will help you determine the online sales venue that’s best suited to your handmade goods. You’ll learn about the pros and cons of both selling through an existing online marketplace (like Supermarket or Etsy®) and setting up your own independently-operated website. You’ll also develop the optimal marketing strategy for sharing your products with the world, from social media to blogging to branding and packaging. Kari will cover essential best practices for running a successful crafting business, including confidently setting price points, creating media kids, acting as your own publicist, and much more.

No matter what you make, this course will give you the confidence to see the things you have to offer as uniquely valuable to customers, the inspiration to take your work to new heights, and the foundation you need to ensure your business’s success.



Kari Chapin's course, Start a Handmade Business, was a game-changer for me. Her content was presented in such an accessible, engaging, easy-to-digest, and oftentimes hilarious way. At the same time, she did not sugar-coat things. Having a handmade business is a job and requires work. I love that she emphasized that fact. Not only did she give the nut and bolts of how to start a handmade business but spent a lot of time on the emotional component of being an artist trying to sell her work. Her guests (Skype and in-studio) were well-chosen and showed the rapport she has with her community. This showed that she lives what she teaches. The interaction with the studio audience and online community was integral to the course because it showed real-life examples of business owners at varying stages in their career. (I was so lucky to be one of the studio audience members. I will forever be grateful for this opportunity!) This class was a comprehensive look at handmade businesses that everyone from fledgling businesses to more established businesses can benefit from. I highly recommend this course! Thank you Kari for sharing your mind-blowing wisdom and warm and fuzzy heart with us! And thank you CreativeLive for having this awesome resource for the creative community! --Cathy Pascual,


Well, it's been a few days since the course and I am still pumped. Kari said a few things in particular that I needed to hear and I'm so grateful for that. I have been involved in the facebook group she put together and I am so happy about that. It's an awesome resource and my fellow creatives have been very helpful and encouraging. I totally recommend this course to any creative entrepreneur at any stage in their journey. Plus she is cute, funny and has just the right amount of snarkiness. I so enjoyed it!

a Creativelive Student

I loved this course with Kari Chapin! Her wealth of information delivered with such an honest and funny voice was refreshing and inspiring. I have accomplished things in the last few days that have languished on my to-do list for a year or more, largely due to this class. Kari is very down-to-earth and just plain adorable! I highly recommend this course for anyone creative who has or wants to have their own business.