Turn Your Etsy Shop into a Sales Machine with Lisa Jacobs

Turn Your Etsy® Shop into a Sales Machine
  • 43 video lessons
  • 11 hours and 24 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee
Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively. Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.   Session 1: Build an Etsy Storefront That Sells You’ll learn:
  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale. Session 2: Market Your Etsy Shop to Sold-out Success You’ll learn:
  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories,  generalized blanket statements, or big business comparisons here—just specific, direct training for creative business owners. Session 3: Advertising for Creative Business Owners You’ll learn:
  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.

Course Instructor

Lisa Jacobs

Lisa Jacobs

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy® storefront.

Turn Your Etsy Shop into a Sales Machine with Lisa Jacobs is rated 4.8 stars by 54 students

  • Lyn C. Jul 27, 2024

    This is a great class. I've watched it many times. Now that Etsy has made some big changes to the platform, it would be great if Lisa could have a followup class and include the relevant updates; the use of A.I., Printables, Print on Demand, etc.

  • Lily G. Aug 10, 2023

    this class was very educational I learned a lot from this class

  • Barbara S. Jun 16, 2019

    I loved the class and the energy of Lisa.

  • Jo S. Jun 16, 2019

    I'm just starting up and i now feel like i can move forward and get my business started. The marketing segment was really valuable for me because i knew nothing before!!! Now i know something! Yay!

  • Marta A. Jun 6, 2019

    Wow- such a wealth of info. I know the class is a few years old, but almost all of the tips, tricks, and insight is still valid for the etsy startup process and the maker journey. Thanks Lisa and CreativeLive!

  • Trang L. Jul 29, 2018

    I would recommend this class with a caveat: The presenter recommended Fiverr, which is a third-rate freelance job community participated by inexperienced designers selling their labor for cheap in exchange for experiences. Even if you are a small business owner on a shoestring budget, if you want to stay in the game for the long run, it's better to hire top professional designers with credibility. You get what you pay for. Do you want a cheap business transaction and then risk losing the consistency of your brand identity, or do you want to establish a respectful business relationships with designers? It's your choice.

  • F. Jul 23, 2017

    Another great class but Lisa! I really enjoyed the topics covered and she gave so many examples that can be used for your business.

  • R. Mar 1, 2017

    Lisa gives a great class for those just starting out, or an artist who doesn't quite grasp the business side of operating. I am an established seller and I found this class too basic to be much use at my current stage. Recommend for beginners.

  • V. Jan 20, 2017

    I would like to thank you for sharing your knowledges. It was very interesting, I learned useful tips for improving my etsy shop, especially about copywriting, SEO etc. And I excited to improve my store and bring new customers also. And yes, I already reccommended your lessons to my friends :-) Thank you again.

  • E. Nov 2, 2016

    Thank you so much I found this very useful especially part 12 and onwards. Looking forward to listening to some of your other classes especially "Copywriting for Crafters "

  • Tammy W. Jun 24, 2016

    Very thorough with some specific examples of success.

  • April B. Mar 30, 2016

    Lisa is such a great teacher! This is my 2nd class with her and I have learned valuable insights that have already started to make me money. Sign up!! You won't regret it.

  • Dionne S. Mar 10, 2016

    Lisa Jacobs is an insightful marketing genius who talks in a language I can understand. This valuable information will help me take my online retail business to the next level. I just had to purchase the class ... there's just so much information to absorb, I want to watch it over and over again and get those valuable bonuses. Loved it.

  • Matthew M. Mar 8, 2016

    This was a really great course. There was a lot more information that went beyond Etsy and spoke to how to build a great business. Recommended!

  • Sonia P. Mar 8, 2016

    Absolutely wonderful experience! Lisa is a huge inspiration and a role-model for me. 100% valuable content.

  • Kellie B. Mar 6, 2016

    Very helpful for etsy shop all the way to marketing on social media and various other areas.

  • U. Mar 5, 2016

    I wish I had taken this course years ago! I learned valuable marketing strategies that will help me expand my reach and grow my online business. The only thing I'd improve on is the graphics and camera distance - a few more bullet points and zooming in on them longer will assist note taking. I also expected slightly more information about etsy, but the info provided will be very useful. Thank you, Lisa, for the great class!

  • H. Mar 5, 2016

    Lisa Jacobs is awesome! Her presentations are through, easy to understand and relatable polished and professional, and full of sound profitable advice. She changed my outlook and approach.

  • Erika C. Mar 5, 2016

    Lisa Jacobs was an AMAZING presenter. I really appreciated the way she presented the course very clear and concisely, but in a very engaging way. She gave very explicit action steps to take, and explained the reasons behind them. I was feeling "stuck" with my business prior to taking this course and constantly wondering, "What am I doing wrong?" when Lisa made me realize that I hadn't been asking myself, "What haven't you done yet?" and gave me tons of tips and simple steps to take to further my reach to potential customers and increase my sales. Now I feel empowered again to make some changes and steps to keep moving forward in turning my Etsy shop into a sales machine! I would recommend this course to every Etsy seller - both new and experienced!

  • I. Mar 5, 2016

    This class was amazing!! The first day covered changing your Etsy storefront. This was my favorite day, as it talked about product photography in a very basic, replicable way. The best part was that it was all DIY. I have been told for so long to sub out photography to a professional, but this class is all about investing in yourself. It is so empowering to know how to do these things YOURSELF. We then spent the afternoon talking about SEO tips and tweaks. I can't wait to implement these in my own shop. I fee like this information is not clear anywhere online. The marketing aspect was great, and is about exposing your vulnerability and connecting with an audience. Lastly, you learn a SYSTEM that you can replicate time and time again. It goes through the entire calendar year. The cherry on-top was the last day-- advertising. I can't wait to try out advertising once I have the first two areas complete. This course is not gimmicky in any way, and teaches you a very honest approach to connect with potential customers. Awesome instructor-- to the point and thoughtful.

  • Kaitlynd Z. Mar 5, 2016

    Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer

  • kathleen C. Mar 5, 2016

    The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.

  • Sandra P. Mar 5, 2016

    I really enjoyed the class, so many great people on stage and in the chat you can learn from. It's an immense amount of information for a really low price if you ask me. I can't wait to go through it again on my own time and implement what she said step by step. I already started with small changes today and will keep working on it in the months and probably years to come, because let's be honest we never stop learning and there is always a way to improve ourselves and our business! I think the best what we can do is invest in us and our future! Many thanks and all the best, Sandra ∆ Wundertastisch

  • Kerith S. Mar 5, 2016

    Excellent class! Well worth the investment in time. Easy to follow for newbies and plenty of substance for experienced sellers. Take notes! You're going to have LOTS of actionable items!

  • Katie W. Mar 5, 2016

    This class is the best! If you have an Etsy shop, you need to take this class. Thank you, Lisa!!

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